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+# Operational Deep Learning, Data Delivery and Software Engineering
+
+## Overview
+
+The purpose of this runthrough is to describe the technical elements of the IceNet infrastructure, detailing:
+
+* How the technical structure of IceNet provides products and services
+* How we deploy IceNet's model and delivery infrastructure
+* How end users can leverage these resources
+* What the big picture looks like now and into the future
+
+## Detail to go through
+
+### The onion overview
+
+
+### Model execution at the heart
+
+
+### Workflow implementations
+
+
+### Surrounding data with services
+
+
+### Looking towards Digital Twins
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+# Using IceNet in the real world
+
+## Overview
+
+The purpose of this runthrough is to elaborate on how the technical implementation gives rise to a variety of end user use-cases in the real world:
+
+* How derived products and services facilitate conservation efforts.
+* How direct integration with data products facilitate external system development.
+* How the establishment of a novel infrastructure facilitates development of standard and generalisable AI platforms.
+* How considering all of these elements helps us to work towards development of information management frameworks.
+
+## Detail to go through
+
+### The WWF technical developments
+
+Then points to the value add use case demonstrated by Ellie: this is a run through of how the infrastructure itself assists that use case (alerting, forecasting, analysis tools.)
+
+Follow up: go see Ellie on the conservation demonstrator at the IceNet stand!
+
+### The SDA system integration
+
+We highlight the use of IceNet data product within the SDA route planner platform from a technical standpoint, demonstrating the internal Digital Twins being built within BAS. 
+
+Follow up: go see the SDA team on the Route Planning exhibition stand!
+
+### Generalisable AI platforms
+
+We highlight the generalised nature of the AI pipeline in use, as well as surrounding infrastructure, for doing research and prediction of other forms. 
+
+Follow up: go see Tom and Ryan on the ML research and validation stand, or talk to James or Scott Hosking further about how BAS and Turing are looking to capitalise on this! 
+
+### Information Management Frameworks
+
+We highlight the use of IceNet as a challenge use case in the NERC IMFe project, focusing on environmental Digital Twins. IceNet presents an opportunity to apply the conceptual IMFe to an extant infrastructure.
+
+Follow up: Talk to James about that project and visit the IMFe stand!
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