Finishing Greiner's

content/sixth/Business/Units/nd/GreinersGrowthModel.md

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 ![[sixth/Business/Units/nd/img/Pasted image 20231207110853.png]]
 
+> An additional phase 6 comes after the Crisis of Growth, called Alliances.
+
+### Key Messages
+
+- Growth is hard
+- Poses many management and leadership challenges (crises)
+- Leadership and organisational structure has to evolve to reflect the growth of a business
+- Businesses that don't adjust will experience lower growth than those that do
+
+
+| Phase         | Crisis     | Notes                                                                                                                                                                                                               |
+|---------------|------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
+| Creativity    |            | Staff levels are low growth comes from owners working longer hours. Informal communication works.                                                                                                                   |
+| Direction     | Leadership | Informal communication starts to fail so firm sets up specialised departments and formalises communication. Founder still makes strategic decisions. Business now too big for leader to get involved in everything. |
+| Delegation    | Autonomy   | Business now has functional management through middle management. But founder still struggling to let go.                                                                                                           |
+| Coordination  | Control    | More formal management structures in place usually performance related pay structures introduced. But new layers of hierarchy needed to keep control.                                                               |
+| Collaboration | Red Tape   | A dangerous growth in organisational bureaucracy, slowing decision-making and missing external changes usually solved by a matrix structure.                                                                        |
+| Alliances     | Growth     | Growth slowing as business runs out of ideas. Alliances are sought (including new business owners)                                                                                                                  |
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