diff --git a/packages/block-library/src/post-navigation-link/block.json b/packages/block-library/src/post-navigation-link/block.json
index 5f1b295119822a..ce733759846fee 100644
--- a/packages/block-library/src/post-navigation-link/block.json
+++ b/packages/block-library/src/post-navigation-link/block.json
@@ -34,12 +34,6 @@
 			"default": ""
 		}
 	},
-	"example": {
-		"attributes": {
-			"label": "Next post",
-			"arrow": "arrow"
-		}
-	},
 	"usesContext": [ "postType" ],
 	"supports": {
 		"reusable": false,
diff --git a/packages/block-library/src/post-navigation-link/index.js b/packages/block-library/src/post-navigation-link/index.js
index e85e594990adba..4bcb1999067053 100644
--- a/packages/block-library/src/post-navigation-link/index.js
+++ b/packages/block-library/src/post-navigation-link/index.js
@@ -1,3 +1,8 @@
+/**
+ * WordPress dependencies
+ */
+import { __ } from '@wordpress/i18n';
+
 /**
  * Internal dependencies
  */
@@ -12,6 +17,12 @@ export { metadata, name };
 export const settings = {
 	edit,
 	variations,
+	example: {
+		attributes: {
+			label: __( 'Next post' ),
+			arrow: 'arrow',
+		},
+	},
 };
 
 export const init = () => initBlock( { name, metadata, settings } );
diff --git a/packages/block-library/src/post-navigation-link/variations.js b/packages/block-library/src/post-navigation-link/variations.js
index 4f52b21338af1e..e49be1542685e7 100644
--- a/packages/block-library/src/post-navigation-link/variations.js
+++ b/packages/block-library/src/post-navigation-link/variations.js
@@ -17,7 +17,7 @@ const variations = [
 		scope: [ 'inserter', 'transform' ],
 		example: {
 			attributes: {
-				label: 'Next post',
+				label: __( 'Next post' ),
 				arrow: 'arrow',
 			},
 		},
@@ -33,7 +33,7 @@ const variations = [
 		scope: [ 'inserter', 'transform' ],
 		example: {
 			attributes: {
-				label: 'Previous post',
+				label: __( 'Previous post' ),
 				arrow: 'arrow',
 			},
 		},