diff --git a/src/assets/icons/new-label.svg b/src/assets/icons/new-label.svg
new file mode 100644
index 000000000000..0b09ef325008
--- /dev/null
+++ b/src/assets/icons/new-label.svg
@@ -0,0 +1,3 @@
+<svg width="43" height="20" viewBox="0 0 43 20" fill="none" xmlns="http://www.w3.org/2000/svg">
+<path fill-rule="evenodd" clip-rule="evenodd" d="M9 0C7.74097 0 6.55542 0.592777 5.8 1.6L0.4 8.8C-0.133333 9.51111 -0.133333 10.4889 0.4 11.2L5.8 18.4C6.55542 19.4072 7.74097 20 9 20H39C41.2091 20 43 18.2091 43 16V4C43 1.79086 41.2091 0 39 0H9ZM39 1.5H9C8.21311 1.5 7.47214 1.87049 7 2.5L1.6 9.7C1.46667 9.87778 1.46667 10.1222 1.6 10.3L7 17.5C7.47214 18.1295 8.21311 18.5 9 18.5H39C40.3807 18.5 41.5 17.3807 41.5 16V4C41.5 2.61929 40.3807 1.5 39 1.5ZM18.3359 6V14H17.2266L13.1602 8.13281H13.0859V14H11.8789V6H12.9961L17.0664 11.875H17.1406V6H18.3359ZM20.0967 6V14H25.1592V12.9609H21.3037V10.5117H24.8506V9.47656H21.3037V7.03906H25.1123V6H20.0967ZM26.0723 6L28.291 14H29.5098L31.1934 8.00781H31.2559L32.9395 14H34.1543L36.377 6H35.1035L33.5488 12.1992H33.4746L31.8535 6H30.5957L28.9746 12.1953H28.9004L27.3418 6H26.0723Z" fill="currentColor"/>
+</svg>
diff --git a/src/components/Menu/Menu.scss b/src/components/Menu/Menu.scss
index 7cc57f4e147b..00ba469de2fa 100644
--- a/src/components/Menu/Menu.scss
+++ b/src/components/Menu/Menu.scss
@@ -294,6 +294,18 @@ $border-color: rgba(255, 255, 255, 0.2);
         }
     }
 
+    &__new-label {
+        [dir='ltr'] & {
+            margin-left: -4px;
+        }
+
+        [dir='rtl'] & {
+            margin-right: -4px;
+        }
+
+        color: var(--g-color-text-brand);
+    }
+
     &__link-icon {
         align-self: baseline;
         margin-top: 4px;
diff --git a/src/components/Menu/Menu.tsx b/src/components/Menu/Menu.tsx
index 3722d7a13356..b36a5636779c 100644
--- a/src/components/Menu/Menu.tsx
+++ b/src/components/Menu/Menu.tsx
@@ -8,8 +8,9 @@ import nextI18nextConfig from '../../../next-i18next.config';
 import linkArrowIcon from '../../assets/icons/link-arrow.svg';
 import menuCloseIcon from '../../assets/icons/menu-close.svg';
 import menuOpenIcon from '../../assets/icons/menu-open.svg';
+import newLabelIcon from '../../assets/icons/new-label.svg';
 import soonLabelIcon from '../../assets/icons/soon-label.svg';
-import {menu} from '../../content/menu';
+import {MenuItem, menu} from '../../content/menu';
 import {socialLinks} from '../../content/social-links';
 import {EnvironmentContext} from '../../contexts';
 import {block} from '../../utils';
@@ -31,6 +32,32 @@ export const Menu: React.FC = () => {
 
     const {isRtl} = React.useContext(EnvironmentContext);
 
+    const renderItem = (item: MenuItem) => {
+        if (item.isComingSoon) {
+            return (
+                <div className={b('link', {lg: true, disabled: true})}>
+                    <div className={b('comming-soon')}>
+                        <div className={b('comming-soon-text')}>{t(item.titleKey)}</div>
+                        <div className={b('comming-soon-label')}>
+                            <Icon data={soonLabelIcon} width={46} height={20} />
+                        </div>
+                    </div>
+                </div>
+            );
+        }
+
+        return (
+            <Link href={item.url} className={b('link', {lg: true})}>
+                {t(item.titleKey)}
+                {item.isNew ? (
+                    <div className={b('new-label')}>
+                        <Icon data={newLabelIcon} width={46} height={20} />
+                    </div>
+                ) : null}
+            </Link>
+        );
+    };
+
     return (
         <div className={b()}>
             <div className={b('wrapper', {open: mobileMenuOpen})}>
@@ -50,27 +77,7 @@ export const Menu: React.FC = () => {
                                     ).startsWith(item.url),
                                 })}
                             >
-                                {item.isComingSoon ? (
-                                    <div
-                                        className={b('link', {
-                                            lg: true,
-                                            disabled: true,
-                                        })}
-                                    >
-                                        <div className={b('comming-soon')}>
-                                            <div className={b('comming-soon-text')}>
-                                                {t(item.titleKey)}
-                                            </div>
-                                            <div className={b('comming-soon-label')}>
-                                                <Icon data={soonLabelIcon} width={46} height={20} />
-                                            </div>
-                                        </div>
-                                    </div>
-                                ) : (
-                                    <Link href={item.url} className={b('link', {lg: true})}>
-                                        {t(item.titleKey)}
-                                    </Link>
-                                )}
+                                {renderItem(item)}
                             </div>
                         ))}
                     </div>
@@ -114,30 +121,7 @@ export const Menu: React.FC = () => {
                             <div className={b('mobile-menu-items')}>
                                 {menu.map((item) => (
                                     <div className={b('mobile-menu-item')} key={item.titleKey}>
-                                        {item.isComingSoon ? (
-                                            <div className={b('link', {lg: true, disabled: true})}>
-                                                <div className={b('comming-soon')}>
-                                                    <div className={b('comming-soon-text')}>
-                                                        {t(item.titleKey)}
-                                                    </div>
-                                                    <div className={b('comming-soon-label')}>
-                                                        <Icon
-                                                            data={soonLabelIcon}
-                                                            width={46}
-                                                            height={20}
-                                                        />
-                                                    </div>
-                                                </div>
-                                            </div>
-                                        ) : (
-                                            <Link
-                                                href={item.url}
-                                                key={item.titleKey}
-                                                className={b('link', {lg: true})}
-                                            >
-                                                {t(item.titleKey)}
-                                            </Link>
-                                        )}
+                                        {renderItem(item)}
                                     </div>
                                 ))}
                             </div>
diff --git a/src/content/menu.ts b/src/content/menu.ts
index cf40a34008ec..2f911aabe0eb 100644
--- a/src/content/menu.ts
+++ b/src/content/menu.ts
@@ -2,6 +2,7 @@ export type MenuItem = {
     titleKey: string;
     url: string;
     isComingSoon?: boolean;
+    isNew?: boolean;
 };
 
 export const menu: MenuItem[] = [
@@ -25,5 +26,6 @@ export const menu: MenuItem[] = [
     {
         titleKey: 'menu_themer',
         url: '/themer',
+        isNew: true,
     },
 ];