diff --git a/libraries/pbsExtensions/processors/requestExtPrebid.js b/libraries/pbsExtensions/processors/requestExtPrebid.js
index 37a3bba9744..daa7b14fa3d 100644
--- a/libraries/pbsExtensions/processors/requestExtPrebid.js
+++ b/libraries/pbsExtensions/processors/requestExtPrebid.js
@@ -9,6 +9,10 @@ export function setRequestExtPrebid(ortbRequest, bidderRequest) {
     mergeDeep(
       {
         auctiontimestamp: bidderRequest.auctionStart,
+        targeting: {
+            includewinners: false,
+            includebidderkeys: false
+        }
       },
       ortbRequest.ext?.prebid,
     )
diff --git a/modules/bluebillywigBidAdapter.js b/modules/bluebillywigBidAdapter.js
index 2a67b75c1ec..e5bf741b1bc 100644
--- a/modules/bluebillywigBidAdapter.js
+++ b/modules/bluebillywigBidAdapter.js
@@ -281,6 +281,11 @@ export const spec = {
       tmax: Math.min(BB_CONSTANTS.DEFAULT_TIMEOUT, bidderRequest.timeout),
       imp: imps,
       test: DEV_MODE ? 1 : 0,
+      ext: {
+        prebid: {
+          targeting: { includewinners: true, includebidderkeys: false }
+      }
+  }
     };
 
     // handle privacy settings for GDPR/CCPA/COPPA
diff --git a/modules/luponmediaBidAdapter.js b/modules/luponmediaBidAdapter.js
index 47f84650b82..20fa601bade 100755
--- a/modules/luponmediaBidAdapter.js
+++ b/modules/luponmediaBidAdapter.js
@@ -315,6 +315,15 @@ function newOrtbBidRequest(bidRequest, bidderRequest, currentImps) {
         format: bannerSizes
       }
     }]),
+    ext: {
+      prebid: {
+        targeting: {
+          includewinners: true,
+          // includebidderkeys always false for openrtb
+          includebidderkeys: false
+        }
+      }
+    },
     user: {
     }
   };