diff --git a/afar/_core.py b/afar/_core.py
index 0ed2c81..fb83222 100644
--- a/afar/_core.py
+++ b/afar/_core.py
@@ -19,6 +19,7 @@ class Run:
     _gather_data = False
     # Used to update outputs asynchronously
     _outputs = {}
+    _channel = "afar-" + uuid4().hex
 
     def __init__(self, *names, client=None, data=None):
         self.names = names
@@ -187,8 +188,9 @@ def _run(
                     del self._magic_func._scoped.outer_scope[key]
 
             capture_print = True
-            if capture_print and "afar-print" not in client._event_handlers:
-                client.subscribe_topic("afar-print", self._handle_print)
+            if capture_print and self._channel not in client._event_handlers:
+                client.subscribe_topic(self._channel, self._handle_print)
+                # When would be a good time to unsubscribe?
             async_print = capture_print and supports_async_output()
             if capture_print:
                 unique_key = uuid4().hex
@@ -206,6 +208,7 @@ def _run(
                 names,
                 futures,
                 capture_print,
+                self._channel,
                 unique_key,
                 pure=False,
                 **submit_kwargs,
@@ -314,7 +317,7 @@ class Get(Run):
     _gather_data = True
 
 
-def run_afar(magic_func, names, futures, capture_print, unique_key):
+def run_afar(magic_func, names, futures, capture_print, channel, unique_key):
     if capture_print:
         try:
             worker = get_worker()
@@ -323,8 +326,8 @@ def run_afar(magic_func, names, futures, capture_print, unique_key):
             worker = None
     try:
         if capture_print and worker is not None:
-            worker.log_event("afar-print", (unique_key, "begin", None))
-            rec = PrintRecorder(unique_key)
+            worker.log_event(channel, (unique_key, "begin", None))
+            rec = PrintRecorder(channel, unique_key)
             if "print" in magic_func._scoped.builtin_names and "print" not in futures:
                 sfunc = magic_func._scoped.bind(futures, print=rec)
             else:
@@ -340,13 +343,15 @@ def run_afar(magic_func, names, futures, capture_print, unique_key):
         if magic_func._display_expr and worker is not None:
             # Hopefully computing the repr is fast.  If it is slow, perhaps it would be
             # better to add the return value to rv and call repr_afar as a separate task.
+            # Also, pretty_repr must be msgpack serializable if done via events.
+            # Hence, custom _ipython_display_ probably won't work.
             pretty_repr = repr_afar(results.return_value, magic_func._repr_methods)
             if pretty_repr is not None:
-                worker.log_event("afar-print", (unique_key, "display_expr", pretty_repr))
+                worker.log_event(channel, (unique_key, "display_expr", pretty_repr))
                 send_finish = False
     finally:
         if capture_print and worker is not None and send_finish:
-            worker.log_event("afar-print", (unique_key, "finish", None))
+            worker.log_event(channel, (unique_key, "finish", None))
     return rv
 
 
diff --git a/afar/_printing.py b/afar/_printing.py
index 1bd2137..836bffc 100644
--- a/afar/_printing.py
+++ b/afar/_printing.py
@@ -21,7 +21,8 @@ class PrintRecorder:
     local_print = LocalPrint()
     print_lock = Lock()
 
-    def __init__(self, key):
+    def __init__(self, channel, key):
+        self.channel = channel
         self.key = key
 
     def __enter__(self):
@@ -57,4 +58,4 @@ def __call__(self, *args, file=None, **kwargs):
             except ValueError:
                 pass
             else:
-                worker.log_event("afar-print", (self.key, stream_name, file.getvalue()))
+                worker.log_event(self.channel, (self.key, stream_name, file.getvalue()))