Project/Company Name: home
1
+
+1 home
is our "working title"; we open to suggestions!
+We have discussed crowd-sourcing the name from our community,
+but for now, this is easier and it kinda "works" for what we are doing.
+There is built-in "brand recognition"
+in the common expression "Working from home
".
+
URL: https://dwyl.com/home
+Company URL
+Note: this is a suggestion. +I intend to make this doc available as a "landing page" on +https://dwyl.com/home +If you have a better idea, please advise! +I don't have a "strong preference" was just being pragmatic.
++
Description
+++Describe your company in a sentence or two.
+<input maxlength="60">
We are a Female Founder-Focussed Co-Living/Learning Home [57 characters]
+We have worked in the technology industry in several roles
+from everything from non-profit and 2-10 person micro co
+to 100k person mega-corp and high-growth startup: 100 >> 10k growth.
+We have worked in, advised and trained people for several startups.
+We feel we have a grasp of what it takes to run a successful technology startup.
+(though we expect to gain significantly more wisdom on the subject through
+participating in Startup School and possibly YC's "main" program)
+We have lived the "digital nomad" (remote working) lifestyle and
+know what the biggest challenges are.
We want to be on this stage in a a few years time +and we want to help accelerate the ascent of other female founders.
+
+@iteles practicing her public speaking at St. Andrews Enterprise week:
+via: https://standrewsbusinessclub.co.uk/st-andrews-university-enterprise-week-2017-keynote-event
+
Vertical
+We feel that the "vertical" category that most reflects our project +is "community" closely followed by "diversity".
+There are 36 options for "Vertical" on the Startup School form see: +https://github.com/nelsonic/nelsonic.github.io/issues/511#issuecomment-412265192
+home
does not "neatly fit" into anyone of them
+rather it encompasses several:
-
+
-
+
+<option value="7">Community</option>
because we are building a community.
+ -
+
+<option value="8">Consumer</option>
because our "product" +is "consumer" focussed; our customers are "consumers".
+ -
+
+<option value="10">Developer Tools</option>
because we will be building +several open source tools that will help other developers realise their ideas!
+ -
+
+<option value="11">Diversity</option>
because we are focussed on +ladies in tech and other under-represented groups.
+ -
+
+<option value="14">Education</option>
we are not building an "EdTech" +company, however we are giving people access to peer-lead tech learning +which, from experience, can be far more effective +than traditional schools/university for learning tech skills.
+
-
+
-
+
+<option value="21">Healthcare</option>
because we are promoting +a sustainably healthy lifestyle and equipping people with strategies +to get healthy for people who have poor habits.
+ -
+
+<option value="22">International Market</option>
because we +intend to be global.
+ -
+
+<option value="23">Jobs</option>
we will both create jobs +(where we employ people directly) +and help train people with skills they need to get jobs in tech.
+ -
+
+<option value="26">Moonshots / Hard Tech</option>
we feel that building +an App to help people engage with their community is solving a "Hard" problem. +It's not a "moonshot" but it is difficult to get right.
+ -
+
+<option value="27">Nonprofit</option>
we will be profitable +but not focussed on profits. And Open Sourcing all our code/systems +means that anyone can "copy" our model which means we +can multiply the (positive) impact.
+ -
+
+<option value="30">Security</option>
We will be building both virtual and +physical security systems. We are not "pitching" ourselves +as a "security company" however security is at the "core" of everything we do!
+ -
+
+<option value="36">Travel</option>
last but not least +we definitely qualify as a "travel" company because people will +come from all over the world to stay athome
. +Our aim is for our App to include travel and "what to do/visit" advice. +It will transcend the physical locations (operated by us) +and be used ubiquitously for human interaction +(without data mining and Ads!). Again, this is not the "focus" for MVP.
+
+
Make
+What is your company going to make? <textarea maxlength="200">
+home
is a female founder focussed co-living/learning house
+where people live, learn & work on "something people want".
+By-product: Mobile App for community, door-access, lights & resource sharing.
+[197 chars]
++Getting this down to 200 characters is hard...!!
+
Had to cut:
+We intend to use Wifi/BLE beacons to give location-contextual UI
+to the users so they get relevant info through the home
+e.g: light switches, curtains, teleconference room bookings
+and kitchen/bathroom availability.
+People will share recipes (public or private)
+and meal plans (house-specific) inviting others to partake in meals!
+
Why?
+Why did you pick this to work on? <textarea maxlength="250">
+home
is what we wish we had when we started in the tech industry.
+A place to meet, live and learn with peers
+and a mentoring/support network throughout our career.
+We are passionate about fostering the next generation of tech
+workers & founders.
+
Commitment: Full-time
+Are you currently part-time or full-time on this startup?
+Options available:
+<select class="select required" name="company[commitment]" id="company_commitment">
+<option value=""></option>
+--
+ | <option value="full_time">Full Time (40+ hours a week)</option>
+ | <option value="part_time">Part Time (20+ hours a week)</option>
+ | <option value="other_commitment">Other</option></select>
If there was an option for "double-full-time" i.e. 80+ hours/week,
+we would pick that.
+For the foreseeable future, home
is our life!
Progress: Idea
+Which of the following best describes your progress?
+<select class="select required" name="company[stage]" id="company_stage">
+<option value=""></option>
+--
+ | <option value="nothing">Nothing Built</option>
+ | <option value="idea">Idea/sketches</option>
+ | <option value="mocks">Mocks/Renderings</option>
+ | <option value="prototype">Prototype/pre-launch</option>
+ | <option value="private_beta">Private Beta</option>
+ | <option value="public_beta">Public Beta</option>
+ | <option value="preorders">Taking Preorders</option>
+ | <option value="launched">Launched</option></select>
Given that our project involves a physical building
+which is still "under construction",
+we intend to use the Startup School time to start building the Mobile App (PWA)
+which will be used by the people staying in home
.
We expect the building works to be done by the end of September +and the first "MVP" members to join us in October 2018.
+The option that most accurately reflects the progress of our App is "Idea". +There isn't really an option in the list for "building site". +But we have a team of professional construction workers and tradesmen +taking care of the physical building so we feel that part is "on track".
++
How Far Along?
+How far along are you? <textarea maxlength="250">
+The first home
building is 65% construction-complete.
+(Architect designs & progress photos on website)
+We have built several components of our Mobile App (PWA)
+but do not yet have an MVP we can test with users;
+we plan to make it during Startup School. [249 chars]
+
Incorporated: No
+Have you incorporated your company?* [yes/no]
+For the purposes of the "Co-living" project,
+we do not have a dedicated company for home
.
+Until now we have been funding it through operating cashflow/surplus
+from our existing company (@dwyl) as well as personal equity.
We are open to advice whether we should form a new company +(we are leaning towards a new company...) +we have a "four-letter-dotcom" domain: dwyl.com +and the corresponding "social accounts" e.g: https://twitter.com/dwyl +which we feel would be a "waste" to abandon.
+If our advisors think we can "pivot" (repurpose) the @dwyl
brand
+we'd be happy to do that.
There is some "overlap", given that home
is helping
+people discover and do what they love.
tl;dr
+We like to think of home
as a "Pre-YC"
+place to learn creative/coding skills,
+discover like-minded people and focus on solving big problems.
home
is not a "coding bootcamp" like "FullStack Academy" (YC S12)
+and it's not an AirBnB (YC W09) it's
+more akin to a Recurse Center (YC S10) https://www.recurse.com/
+(self-directed learning)
+meets cost-effective "high-end hostel".
+with privacy and plenty of space to think, exercise and work.
Our aim is to help people have a solid foundation +to launch into a career in tech +either as an engineer or founder!
+We believe that having a female-founder-focus +is essential for achieving "balance" in the tech industry +and is congruent with YC's mission.
+We are planning to have a "hack space" or "Design & Technology Lab" +which is a 50m2 filled with prototyping tools/machines +including a Laser cutter, CNC machine, 3D printers and wide range of +tools for making furniture, electronics projects and other "hardware hacking".
+Please give us a space on Startup School +so that we can benefit from mentorship and +be part of your incredible network.
+Thank you!
++
WARNING: Below this point is "Work-in-Progress" for "internal purposes". 🚧
+We have made it public
in the interest of "transparency",
+but please don't read it if you are
+in any way "critical" of embryonic ideas that are not "polished" in a "deck".
+
Why?
+
+http://paulgraham.com/opensource.html > Workplaces
What?
+The saying goes: home
is "where the heart is".
+We intend to extend this definition to include:
-
+
home
is where you feel welcome, loved and happy.
+home
is where you can learn and flourish +in a "safe space".
+home
is where you can focus on your health, nutrition and well-being.
+home
is where people go to get work done.
+home
is where you can practice making "something people want."
+
During Startup School we intend to build the App
+to help us measure everything in the home
community.
Areas we are hoping to explore include:
+-
+
- "Customer Acquisition" - finding the like-minded people who +want to live, learn and work in a co-living environment. +
- Measuring and Optimising for Happiness (see: "OMTM" section below) +
- Promoting learning and sharing of knowledge/skill without fear of +intimidation through "brogrammer" behaviour. +
- Security Systems both physical and virtual for accessing the building. +
- Sleep, Nutrition & Exercise tracking +to promote a healthy "personal foundation" +We have experience building apps in this space for others +e.g: https://github.com/healthlocker/healthlocker +
- Share Responsibility for resources and avoid "tragedy of the commons". +
As you can tell from this list, we have "lots of ideas".
+We want/need Help/Mentoring from a YC partner
+to know where to focus our attention.
Female Focussed?
+We intend to direct all of our content towards female founders +because we feel they are an underserved group. +YC's demographics https://blog.ycombinator.com/yc-demographics +indicate that fewer than 25% of startups have one or more female founders:
+++"_Of the founders we funded in our most recent batch, +11.1% of the founders are women +(about 23% of the startups have one or more female founders), +3.7% of the founders are Hispanic, and 4% of the founders are Black. " +"The bad news, of course, is that applicant percentages +are low relative to the entire population."
+
We want to be part of the solution to this: +https://techcrunch.com/2017/03/20/y-combinator-diversity-2017
+This is a problem we have personally felt while working in Tech. +And it's one our female members continue to feel as tech +is still overwhelmingly male-dominated +and still has "bad apples" spoiling it for others.
+Will We Exclude Men?
+No, we have no intention of excluding or making men +(or people who identify as male or non-binary) feel "unwelcome", +much to the contrary, +everyone is welcome regardless gender, ethnicity/race, sex, +politics or religion.
+The only pre-requisites are that:
+-
+
- people are here to "be nice". +
- share knowledge/experience freely. +
- don't make others feel "uncomfortable" with what you say or do. +
- macho ("bro-like"/intimidating) behaviour will not be tolerated; +"Brogrammers" need not apply. +see: https://github.com/dwyl/code-of-conduct +
++"Sexism in tech is real." ~ Sam Altman +https://blog.ycombinator.com/diversity-and-startups
+
Female founders and tech workers often feel "unwelcome" +in a male-dominated world, we are going address this head on.
+From our experience in the Tech Industry, +both running Founders & Coders and Working as Developers/Engineers +in several companies, +we have seen/felt first-hand how a small minority of men +are condescending/intimidating towards ladies and minorities, +we will address this
+One Metric That Matters ["OMTM"]: Happiness
+++“It really is true, the company will build +whatever the CEO decides to measure.” ~ Sam Altman +via: https://medium.com/how-to-start-a-startup/47-quotes-from-sam-altman-on-building-a-great-product-51aa656952ab
+
Our short-to medium-term metric is "Happiness". +We want to make "Happiness" our primary KPI because +we know that by measuring and optimising for happiness first +any other goals will be achievable.
+We realise that "Happiness" is a subjective measure +however we intend to make it quantifiable +in the same way that there is a "World Happiness Report": +https://en.wikipedia.org/wiki/World_Happiness_Report +we intend to do that for our company/project +and make it available for others too!
+This does not mean there won't be disagreements and even conflicts. +What it means is that everyone involved knows what we are "optimising for", +and can act accordingly.
+We have already begun to make some progress on this. +see: https://github.com/dwyl/feedback +It's our anonymous MVP on: https://dwyl-feedback.herokuapp.com/feedback/new +
+A variant on measuring Happiness is measuring the extent to which +people are "Doing What You Love". +We believe in this strongly to the extent that our current company +is called "DWYL" ... see: https://github.com/dwyl/start-here
+The reason we are not trying to measure "dwyl-ness" +is because sometimes to do something you love, +you have to fund it doing a job you don't necessarily love. +PG put it best:
+++"The test of whether people love what they do is whether +they'd do it even if they weren't paid for it even if they +had to work at another job to make a living." +"How To Do What You Love" http://www.paulgraham.com/love.html Paul Graham, 2006
+
Some of the people living/working at home
will fall into the category
+of "work at another job",
+so measuring their overall happiness is a more accurate metric.
+
Why "It Will Never Work" (Risks and Mitigation)
+ +There are several risks of creating a co-living home/community +any of which can "sink the ship", we need to be aware of and address them all.
+From our background in "Enterprise Risk Management", +we are trained to think in terms of hyperbolic headlines +and worst-case scenarios.
+This list is ordered in terms of their probability and potential impact:
+-
+
-
+
Data miss-management leading to breach, GDPR fines and negative PR. +We intend to apply all the "best practices" +we have learned from building/auditing apps in the Finance and Travel sectors +where personal data protection is +Data will be encrypted +We wrote an example/tutorial on this. +See: https://github.com/dwyl/phoenix-ecto-encryption-example +In addition to both field-level encryption and strong access control, +we intend to perform regular third-party (controlled) penetration tests, +both on-site and remotely to test our security. +Having a house that actively recruits hackers has both pros and cons, +we intend to leverage the pros by inviting our "white hat" personal friends +e.g: Adam Baldwin https://github.com/evilpacket +(head of security @npm and +"Security Bug Bounty Hunter") to visit +and hack on our internal network. +Additionally we will setup a "Security Bug Bounty" +(with responsible disclosure) +via https://www.hackerone.com +once we have ironed out any "basic bugs" using our team and existing network.
+
+ -
+
Physical access security leading to loss of property.
+
+ -
+
Personal injury (or death) from using the facilities.
+
+ -
+
Descent into chaos (messiness and lack of hygiene) +e.g: LikeALittle's Hacker House: https://youtu.be/MAihXfHa7K8 +https://news.ycombinator.com/item?id=4346049 Circle Inc? (YC W11?)
+
+ -
+
"Alcohol/Drugs-fueled Sex Scandal" ... +No Drugs or Alcohol allowed on the premises. +We don't "control" what people consume when they are away from home, +we just have a rule that they don't bring/consume it within. +This is to avoid any association with being a "party house" +and to prevent a leading cause of personal injury and death: intoxication.
+-
+
- No Sex. This is enforced at podshare.co and
+avoids a whole heap of issues we cannot afford to face.
#NoMeansNo
...
+
+ - No Sex. This is enforced at podshare.co and
+avoids a whole heap of issues we cannot afford to face.
-
+
Open Sourcing All Code, won't that invite competition?! +We feel that the benefits of having +a 100% Open Source Community Culture +is aided by and even requires open-sourcing the code. +This will encourage people to contribute to improving the App(s) +which in turn promotes ownership and
+
+ -
+
It's not for everyone. +We have been travelling and worked remotely +and we know how big the demand for tech-focussed co-living is; it's real. +Just look at +But we readily acknowledge that this is not for everyone. +Read the comments on this video: https://www.youtube.com/watch?v=6nmuy4zktBI +(Note: we are NOT building a hyper-expensive zero-privacy +sardine-can "pod sharing" at $50-60/night ... +we are building a spacious, quiet and clean +"affordable luxury shared living" where we chose to share so we can meet +interesting people, learn from peers and do meaningful work)
+
+
++If you can help us think of and address any other risks, +we would love to hear from you!
+
Getting Traction: Revenue & Customer Feedback
+In the short term we want to focus on building our App. +In order to test the App we need users. +To get these users we intend to use the following channels:
+MVP: AirBnB Listing
+To generate initial demand +(and get "MVP customer feedback") we intend to use AirBnB. +We will keep the amount of detail on our AirBnB listing to a minimum +to "underpromise and over deliver" +and hopefully people will be pleasantly surprised when they arrive.
+We will incorporate the feedback of people who find us through AirBnB +into our App and ask people for reviews on Google, TripAdvisor and to post +pictures on their "Social".
+We have experience of both listing and "consuming" on AirBnB. +(see: "Experience in Real Estate?" section below)
+Digital Nomad Girls (DNG)
+We are friends of Jenny at https://digitalnomadgirls.com
+a network of female-only "Digital Nomads" (remote workers)
+who either have their own micro-business
+or work for someone else remotely.
+Reach: Fb: 8.8K, Insta: 24.9k,
+Tw: 4.5k (August 2018).
We intend to offer places "at cost" to members of DNG +because they are lovely people who share our vision +and we know they will help fuel our organic/social traffic +by mentioning (linking to) us on their travel blogs, Instagram and YouTube.
+Our Existing Social Networks
+Inês is a co-organiser of Ladies of Code (London) +https://www.meetup.com/Ladies-of-Code-UK (3K members) +and has access to other female-focussed Meetup networks. +We intend to leverage these to find people who are able to work remotely, +and invite them to stay with and learn with us.
+Nomad List
+Once we have our basic formula working, +we intend to test running ads on https://nomadlist.com +Our hope is that we get enough "organic" demand +to not need to run ads. +However given how niche/focussed Nomad List is, +we feel that if we need to generate targeted demand, +this is the route we will take.
+Y Combinator Network
+Our ultimate aim is to be part of the Y Combinator Network
+because we feel that YC is the best "filter" for the type of people
+we want to attract to live, learn and work at home
.
Longer term we plan to build many instances of home
around the world,
+where prospective YC applicants can meet each other and
+form, storm norm & perform
+in a controlled environment before they apply to YC.
+And current members of YC (both Europe and US founders)
+can base their company and not have to think
+about laundry, nutrition or bills;
We believe there is a strong symbiosis between YC's Network and home
.
Who?
+ +Inês and Nelson went to the same primary school. +They have been an "item" for 19 years (since age 14!), +business partners for 13 years +(2005 - 2007 and 2013 - present. ) +and married for 1 year. +
+Why Us?
+++"Let's solve our own problem and see where it goes".
+
+~ Jessica Livingston : How to Build the Future +https://youtu.be/nFOC-cgIWaY?t=5m26s
We have started two companies together a Clothing Company +and an App Development Agency. Both bootstrapped. Both profitable.
+We are using the operating surplus from @dwyl
to bootstrap home
.
Experience in Training/Coaching Female Founders & Tech Workers?
+We have a decent amount of experience of training people from scratch +(with no previous experience) to get jobs as developers +or start their own companies. +
+Examples of companies founded/grown through Founders & Coders:
+-
+
- FatLama https://fatlama.com/ (YC S17) - online rental marketplace for equipment +founded by +
- Scrimba https://scrimba.com online coding learning and pair-programming environment +
- Personably +
see: https://foundersandcoders.com/about/ +
+Experience in Real Estate?
+We have previously bought, renovated and rented out 3 homes and feel
+we have learned on "small scale". All our property investments have been
+cashflow positive.
+In our existing rental properties we only have "young professionals"
+who aren't "ready" to buy (either because they are establishing themselves
+or unsure if they want to live in the particular city long-term)
+we consistently charge below "market rate" and offer above average
+fixtures/fittings and amenities. Our below "market clearing price"
+means we are flooded with "applicants"
+each time someone decides to "move on",
+which means the other housemates get to chose from a wide pool of potential.
+This has been a "win-win" strategy over the last 7 years and we intend to
+adapt it to home
.
This is a sample of one of our AirBnB listings in London:
+ +Our listing is "unlisted" because the appartment is long-term rented
+while we focus on setting up home
.
To be clear: we don't want to be "landlords", we want to build a community +and be part of solving the housing shortage, not exacerbate it!
+Our medium to long-term goal is that people who co-live in the home
+can co-own the company thus the amount they pay each month
+goes towards ownership not "rent". We intend to explore this option
+further our 2nd year of operation;
+once we have launched our 3rd or 4th home
.
Modern Decor
++via: "5 Tips for Choosing a Coliving Space" https://www.thehustlejuice.com/lifestyle/2017/9/12/5-tips-for-choosing-a-coliving-space
+Previous Experience?
+This is our third business together. +Both previous businesses have been profitable and had zero capital.
+Why Portugal and Braga Specifically?
+Library of Creativity/Technology/Business Focussed Books?
+ +http://paulgraham.com/hs.html (What You'll Wish You Had Known) > Now
+ ++http://paulgraham.com/hiring.html > A Public Service Message
+Precedents
+-
+
- Recurse Center: https://www.recurse.com +
- Grokhome: https://www.grokhome.com +
- Hack’N’Sleep https://www.hacknsleep.com +(affiliated with 500 Startups & Hack Reactor) +
- Nomad Pass: https://nomadpass.com a listing of several remote-friendly +living/working places around the world. +
- Sun & Co: https://sun-and-co.com (co-living only no "hacking" component) +
From reading https://yclist.com / http://www.ycombinator.com/companies +it appears that YC has not invested in any other "Co-living" ideas.
+ +RFS
+After reading "Requests for Startups" http://www.ycombinator.com/rfs +we are convinced that our project qualifies for mentorship +in the Startup School program.
+Let us highlight the categories which are applicable home
:
BRICK AND MORTAR 2.0
+We are re-purposing an abandoned single-family large (by European standards) +house and transforming it into something new.
+We are making all of our plans, decisions and outcomes public
+online https://github.com/dwyl/phase-two/tree/master/braga
+so that other people can learn from our mistakes/success
+and
EDUCATION
+DIVERSITY
+FUTURE OF WORK
+LONGEVITY AND ANTI-AGING
+SUPPORTING CREATORS
+TRANSPORTATION & HOUSING
+Having a place where you can work without needing to commute +and where you have access to an electric bicycles and other +on-demand transport is the future.
+While we are not directly addressing TRANSPORTATION
,
+we will make a car available to all members at each house we build.
+Our plan is to have one or more electric car(s)
UNDERSERVED COMMUNITIES AND SOCIAL SERVICES
+Once we have proved the initial model of home
+with a successful App and expanded to 5 locations,
+we intend to hire a team member who will be responsible
+for reaching out to and mentoring people are especially vulnerable:
+young adults from "broken homes", children of incarcerated, drug-dependent
+or dead parents and women who have been victims of domestic abuse.
We already have a working relationship with Domestic Abuse charities +http://www.safelives.org.uk in the UK and http://www.cococi.org/fr/about-us +in Portugal.
+Our aim will be to give women and young adults who have been subjected +to domestic violence a chance to live in a safe living environment +where they can learn skills, find work and start their own success stories!
+Other Areas Which Are Not Our Primary Focus:
+A.I
+We intend to use computer vision for physical access controls (door entry). +This will not be our "product" however we will "assemble" +the pieces
+For this we will partner with our good friend (dwyl alum) Nikhila Ravi: +see: https://www.linkedin.com/in/nikhilaravi / https://github.com/nikhilaravi +who co-organises http://opened.ai +
+ROBOTICS
+We intend to use robots for as much domestic work as possible +to both alleviate the burden of "chores" and +Initially this will be confined to a robotic vaccuum cleaner, +but
+Universal Basic Income?
+https://basicincome.ycr.org/our-plan +https://blog.ycombinator.com/moving-forward-on-basic-income/
+Further/Background Reading/Watching
+-
+
- Remote work is “the new normal”. (2018) +https://www.fastcompany.com/40537399/remote-work-is-the-new-normal +
- https://remote.co/10-stats-about-remote-work/ +
- Remote Work 2018: https://open.buffer.com/state-remote-work-2018/ +
- What's a Hacker House? | Grist: https://youtu.be/Z87meKvOV_0
+(profiles http://www.grokhome.com IO House and cor36)
+ - List of Hackbases: https://wiki.hackerspaces.org/Hackbases +
- What is "Co-living"? https://www.businessinsider.com/what-is-co-living-2017-2 +
- Co-living heats up in the U.S.: +Communal-housing startups tap into a millennial need +https://venturebeat.com/2017/12/24/co-living-heats-up-in-the-u-s-communal-housing-startups-tap-into-a-millennial-need/ +
- WeLive ? https://www.welive.com +
- IKEA Co-living? +https://www.dezeen.com/2017/11/14/one-shared-house-2030-ikea-space10-lab-anton-irene-co-living-website-platform/ +
- History of Co-living: +https://issuu.com/lisainteriors/docs/design_studio_research +