diff --git a/DuckDuckGo.xcodeproj/project.pbxproj b/DuckDuckGo.xcodeproj/project.pbxproj
index 5cd4768fef..ae1c0a4b65 100644
--- a/DuckDuckGo.xcodeproj/project.pbxproj
+++ b/DuckDuckGo.xcodeproj/project.pbxproj
@@ -1689,6 +1689,8 @@
 		562984712AC469E400AC20EB /* SyncPreferencesTests.swift in Sources */ = {isa = PBXBuildFile; fileRef = 5629846E2AC4610100AC20EB /* SyncPreferencesTests.swift */; };
 		56406D4B2C636A8900BF8FA2 /* SpecialPagesUserScriptExtension.swift in Sources */ = {isa = PBXBuildFile; fileRef = 56406D4A2C636A8900BF8FA2 /* SpecialPagesUserScriptExtension.swift */; };
 		56406D4C2C636A8900BF8FA2 /* SpecialPagesUserScriptExtension.swift in Sources */ = {isa = PBXBuildFile; fileRef = 56406D4A2C636A8900BF8FA2 /* SpecialPagesUserScriptExtension.swift */; };
+		5641734B2CFE168700F4B716 /* PixelExperimentKit in Frameworks */ = {isa = PBXBuildFile; productRef = 5641734A2CFE168700F4B716 /* PixelExperimentKit */; };
+		5641734D2CFE169400F4B716 /* PixelExperimentKit in Frameworks */ = {isa = PBXBuildFile; productRef = 5641734C2CFE169400F4B716 /* PixelExperimentKit */; };
 		56534DED29DF252C00121467 /* CapturingDefaultBrowserProvider.swift in Sources */ = {isa = PBXBuildFile; fileRef = 56534DEC29DF252C00121467 /* CapturingDefaultBrowserProvider.swift */; };
 		56534DEE29DF252C00121467 /* CapturingDefaultBrowserProvider.swift in Sources */ = {isa = PBXBuildFile; fileRef = 56534DEC29DF252C00121467 /* CapturingDefaultBrowserProvider.swift */; };
 		565E46E02B2725DD0013AC2A /* CriticalPathsTests.swift in Sources */ = {isa = PBXBuildFile; fileRef = 565E46DF2B2725DD0013AC2A /* CriticalPathsTests.swift */; };
@@ -5083,6 +5085,7 @@
 				567A23C52C7F75BB0010F66C /* SpecialErrorPages in Frameworks */,
 				372217822B33380700B8E9C2 /* TestUtils in Frameworks */,
 				3706FCAA293F65D500E42796 /* UserScript in Frameworks */,
+				5641734D2CFE169400F4B716 /* PixelExperimentKit in Frameworks */,
 				85E2BBD02B8F534A00DBEC7A /* History in Frameworks */,
 				4BF97AD52B43C43F00EB4240 /* NetworkProtection in Frameworks */,
 				560EB9372C78974C0080DBC8 /* Onboarding in Frameworks */,
@@ -5317,6 +5320,7 @@
 				CD3301242C8870DF009AA127 /* MaliciousSiteProtection in Frameworks */,
 				C18BF9CC2C73678500ED6B8A /* Freemium in Frameworks */,
 				F1DF95E32BD1807C0045E591 /* Crashes in Frameworks */,
+				5641734B2CFE168700F4B716 /* PixelExperimentKit in Frameworks */,
 				560EB9352C7897370080DBC8 /* Onboarding in Frameworks */,
 				85E2BBCE2B8F534000DBEC7A /* History in Frameworks */,
 				1EA7B8D32B7E078C000330A4 /* SubscriptionUI in Frameworks */,
@@ -10034,6 +10038,7 @@
 				CBECDB8D2CDBD62C005B8B87 /* PageRefreshMonitor */,
 				CBECDB8F2CDBD631005B8B87 /* BrokenSitePrompt */,
 				37DF37062CF38B9F005ED34B /* PrivacyStats */,
+				5641734C2CFE169400F4B716 /* PixelExperimentKit */,
 			);
 			productName = DuckDuckGo;
 			productReference = 3706FD05293F65D500E42796 /* DuckDuckGo App Store.app */;
@@ -10514,6 +10519,7 @@
 				CBECDB892CDBD616005B8B87 /* PageRefreshMonitor */,
 				CBECDB8B2CDBD61C005B8B87 /* BrokenSitePrompt */,
 				37DF37042CF38B96005ED34B /* PrivacyStats */,
+				5641734A2CFE168700F4B716 /* PixelExperimentKit */,
 			);
 			productName = DuckDuckGo;
 			productReference = AA585D7E248FD31100E9A3E2 /* DuckDuckGo.app */;
@@ -15365,7 +15371,7 @@
 			repositoryURL = "https://github.com/duckduckgo/BrowserServicesKit";
 			requirement = {
 				kind = exactVersion;
-				version = 217.0.2;
+				version = 218.0.0;
 			};
 		};
 		9FF521422BAA8FF300B9819B /* XCRemoteSwiftPackageReference "lottie-spm" */ = {
@@ -15820,6 +15826,14 @@
 			package = 9807F643278CA16F00E1547B /* XCRemoteSwiftPackageReference "BrowserServicesKit" */;
 			productName = Onboarding;
 		};
+		5641734A2CFE168700F4B716 /* PixelExperimentKit */ = {
+			isa = XCSwiftPackageProductDependency;
+			productName = PixelExperimentKit;
+		};
+		5641734C2CFE169400F4B716 /* PixelExperimentKit */ = {
+			isa = XCSwiftPackageProductDependency;
+			productName = PixelExperimentKit;
+		};
 		567A23C02C7F71570010F66C /* SpecialErrorPages */ = {
 			isa = XCSwiftPackageProductDependency;
 			package = 9807F643278CA16F00E1547B /* XCRemoteSwiftPackageReference "BrowserServicesKit" */;
diff --git a/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved b/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
index 5e825895d4..7bd364813b 100644
--- a/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
+++ b/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
@@ -32,8 +32,8 @@
       "kind" : "remoteSourceControl",
       "location" : "https://github.com/duckduckgo/BrowserServicesKit",
       "state" : {
-        "revision" : "f0755fbb3309c93c8490dc8bbdfb7e2e7613bef6",
-        "version" : "217.0.2"
+        "revision" : "e5d390c8559fbe7b1ca67fd3982c91bcc0437d60",
+        "version" : "218.0.0"
       }
     },
     {
@@ -75,7 +75,7 @@
     {
       "identity" : "lottie-spm",
       "kind" : "remoteSourceControl",
-      "location" : "https://github.com/airbnb/lottie-spm",
+      "location" : "https://github.com/airbnb/lottie-spm.git",
       "state" : {
         "revision" : "1d29eccc24cc8b75bff9f6804155112c0ffc9605",
         "version" : "4.4.3"
diff --git a/DuckDuckGo/Application/AppDelegate.swift b/DuckDuckGo/Application/AppDelegate.swift
index 9316721cce..3d79b94ed3 100644
--- a/DuckDuckGo/Application/AppDelegate.swift
+++ b/DuckDuckGo/Application/AppDelegate.swift
@@ -31,6 +31,7 @@ import MetricKit
 import Networking
 import Persistence
 import PixelKit
+import PixelExperimentKit
 import ServiceManagement
 import SyncDataProviders
 import UserNotifications
@@ -282,7 +283,7 @@ final class AppDelegate: NSObject, NSApplicationDelegate {
                 keyValueStore: UserDefaults.appConfiguration,
                 actionHandler: FeatureFlagOverridesPublishingHandler<FeatureFlag>()
             ),
-            experimentManager: ExperimentCohortsManager(store: ExperimentsDataStore()),
+            experimentManager: ExperimentCohortsManager(store: ExperimentsDataStore(), fireCohortAssigned: PixelKit.fireExperimentEnrollmentPixel(subfeatureID:experiment:)),
             for: FeatureFlag.self
         )
 
@@ -331,6 +332,7 @@ final class AppDelegate: NSObject, NSApplicationDelegate {
 #else
         privacyStats = PrivacyStats(databaseProvider: PrivacyStatsDatabase())
 #endif
+        PixelKit.configureExperimentKit(featureFlagger: featureFlagger, eventTracker: ExperimentEventTracker(store: UserDefaults.appConfiguration))
     }
 
     func applicationWillFinishLaunching(_ notification: Notification) {
diff --git a/DuckDuckGo/HomePage/View/ContinueSetUpView.swift b/DuckDuckGo/HomePage/View/ContinueSetUpView.swift
index 3c48f090b6..eeacd17952 100644
--- a/DuckDuckGo/HomePage/View/ContinueSetUpView.swift
+++ b/DuckDuckGo/HomePage/View/ContinueSetUpView.swift
@@ -119,7 +119,7 @@ extension HomePage.Views {
                 .onAppear {
                     if featureType == .dock {
                         PixelKit.fire(GeneralPixel.addToDockNewTabPageCardPresented,
-                                      frequency: .unique,
+                                      frequency: .uniqueByName,
                                       includeAppVersionParameter: false)
                     }
                 }
diff --git a/DuckDuckGo/NetworkProtection/AppTargets/BothAppTargets/NetworkProtectionTunnelController.swift b/DuckDuckGo/NetworkProtection/AppTargets/BothAppTargets/NetworkProtectionTunnelController.swift
index a35f9a6d29..9c5606b3df 100644
--- a/DuckDuckGo/NetworkProtection/AppTargets/BothAppTargets/NetworkProtectionTunnelController.swift
+++ b/DuckDuckGo/NetworkProtection/AppTargets/BothAppTargets/NetworkProtectionTunnelController.swift
@@ -654,7 +654,7 @@ final class NetworkProtectionTunnelController: TunnelController, TunnelSessionPr
 
         PixelKit.fire(
             NetworkProtectionPixelEvent.networkProtectionNewUser,
-            frequency: .unique,
+            frequency: .uniqueByName,
             includeAppVersionParameter: true) { [weak self] fired, error in
                 guard let self, error == nil, fired else { return }
                 self.defaults.vpnFirstEnabled = PixelKit.pixelLastFireDate(event: NetworkProtectionPixelEvent.networkProtectionNewUser)
diff --git a/DuckDuckGo/NewTabPage/NextStepsCards/NewTabPageNextStepsCardsProviding.swift b/DuckDuckGo/NewTabPage/NextStepsCards/NewTabPageNextStepsCardsProviding.swift
index d508f01d2c..030e5e1bda 100644
--- a/DuckDuckGo/NewTabPage/NextStepsCards/NewTabPageNextStepsCardsProviding.swift
+++ b/DuckDuckGo/NewTabPage/NextStepsCards/NewTabPageNextStepsCardsProviding.swift
@@ -78,7 +78,7 @@ extension HomePage.Models.ContinueSetUpModel: NewTabPageNextStepsCardsProviding
             return
         }
         PixelKit.fire(GeneralPixel.addToDockNewTabPageCardPresented,
-                      frequency: .unique,
+                      frequency: .uniqueByName,
                       includeAppVersionParameter: false)
     }
 }
diff --git a/DuckDuckGo/Onboarding/ContextualOnboarding/OnboardingPixelReporter.swift b/DuckDuckGo/Onboarding/ContextualOnboarding/OnboardingPixelReporter.swift
index 24f6d0570e..b800061a1f 100644
--- a/DuckDuckGo/Onboarding/ContextualOnboarding/OnboardingPixelReporter.swift
+++ b/DuckDuckGo/Onboarding/ContextualOnboarding/OnboardingPixelReporter.swift
@@ -57,27 +57,27 @@ final class OnboardingPixelReporter: OnboardingSearchSuggestionsPixelReporting,
     }
 
     func trackSiteSuggetionOptionTapped() {
-        fire(ContextualOnboardingPixel.siteSuggetionOptionTapped, .unique)
+        fire(ContextualOnboardingPixel.siteSuggetionOptionTapped, .uniqueByName)
     }
 
     func trackSearchSuggetionOptionTapped() {
-        fire(ContextualOnboardingPixel.searchSuggetionOptionTapped, .unique)
+        fire(ContextualOnboardingPixel.searchSuggetionOptionTapped, .uniqueByName)
     }
 }
 
 extension OnboardingPixelReporter: OnboardingAddressBarReporting {
     func trackPrivacyDashboardOpened() {
         if onboardingStateProvider.state != .onboardingCompleted {
-            fire(ContextualOnboardingPixel.onboardingPrivacyDashboardOpened, .unique)
+            fire(ContextualOnboardingPixel.onboardingPrivacyDashboardOpened, .uniqueByName)
         }
     }
 
     func trackAddressBarTypedIn() {
         if onboardingStateProvider.state == .showTryASearch {
-            fire(ContextualOnboardingPixel.onboardingSearchCustom, .unique)
+            fire(ContextualOnboardingPixel.onboardingSearchCustom, .uniqueByName)
         }
         if onboardingStateProvider.state == .showTryASite {
-            fire(ContextualOnboardingPixel.onboardingVisitSiteCustom, .unique)
+            fire(ContextualOnboardingPixel.onboardingVisitSiteCustom, .uniqueByName)
         }
     }
 
@@ -85,7 +85,7 @@ extension OnboardingPixelReporter: OnboardingAddressBarReporting {
         let key = "onboarding.website-visited"
         let siteVisited = userDefaults.bool(forKey: key)
         if siteVisited {
-            fire(ContextualOnboardingPixel.secondSiteVisited, .unique)
+            fire(ContextualOnboardingPixel.secondSiteVisited, .uniqueByName)
         } else {
             userDefaults.set(true, forKey: key)
         }
@@ -95,21 +95,21 @@ extension OnboardingPixelReporter: OnboardingAddressBarReporting {
 extension OnboardingPixelReporter: OnboardingFireReporting {
     func trackFireButtonPressed() {
         if onboardingStateProvider.state != .onboardingCompleted {
-            fire(ContextualOnboardingPixel.onboardingFireButtonPressed, .unique)
+            fire(ContextualOnboardingPixel.onboardingFireButtonPressed, .uniqueByName)
         }
     }
 }
 
 extension OnboardingPixelReporter: OnboardingDialogsReporting {
     func trackLastDialogShown() {
-        fire(ContextualOnboardingPixel.onboardingFinished, .unique)
+        fire(ContextualOnboardingPixel.onboardingFinished, .uniqueByName)
     }
 
     func trackFireButtonSkipped() {
-        fire(ContextualOnboardingPixel.onboardingFireButtonPromptSkipPressed, .unique)
+        fire(ContextualOnboardingPixel.onboardingFireButtonPromptSkipPressed, .uniqueByName)
     }
 
     func trackFireButtonTryIt() {
-        fire(ContextualOnboardingPixel.onboardingFireButtonTryItPressed, .unique)
+        fire(ContextualOnboardingPixel.onboardingFireButtonTryItPressed, .uniqueByName)
     }
 }
diff --git a/DuckDuckGo/Preferences/View/PreferencesRootView.swift b/DuckDuckGo/Preferences/View/PreferencesRootView.swift
index b9f186fc68..c1552f3cfc 100644
--- a/DuckDuckGo/Preferences/View/PreferencesRootView.swift
+++ b/DuckDuckGo/Preferences/View/PreferencesRootView.swift
@@ -163,7 +163,7 @@ enum Preferences {
                     case .activateAddEmailClick:
                         PixelKit.fire(PrivacyProPixel.privacyProRestorePurchaseEmailStart, frequency: .legacyDailyAndCount)
                     case .postSubscriptionAddEmailClick:
-                        PixelKit.fire(PrivacyProPixel.privacyProWelcomeAddDevice, frequency: .unique)
+                        PixelKit.fire(PrivacyProPixel.privacyProWelcomeAddDevice, frequency: .uniqueByName)
                     case .restorePurchaseStoreClick:
                         PixelKit.fire(PrivacyProPixel.privacyProRestorePurchaseStoreStart, frequency: .legacyDailyAndCount)
                     case .addDeviceEnterEmail:
diff --git a/DuckDuckGo/Statistics/ATB/StatisticsLoader.swift b/DuckDuckGo/Statistics/ATB/StatisticsLoader.swift
index b63adf3d0d..a4e6f1a4b2 100644
--- a/DuckDuckGo/Statistics/ATB/StatisticsLoader.swift
+++ b/DuckDuckGo/Statistics/ATB/StatisticsLoader.swift
@@ -21,6 +21,7 @@ import Foundation
 import BrowserServicesKit
 import Networking
 import PixelKit
+import PixelExperimentKit
 import os.log
 
 final class StatisticsLoader {
@@ -34,15 +35,21 @@ final class StatisticsLoader {
     private let attributionPixelHandler: InstallationAttributionsPixelHandler
     private let parser = AtbParser()
     private var isAppRetentionRequestInProgress = false
+    private let fireSearchExperimentPixels: () -> Void
+    private let fireAppRetentionExperimentPixels: () -> Void
 
     init(
         statisticsStore: StatisticsStore = LocalStatisticsStore(),
         emailManager: EmailManager = EmailManager(),
-        attributionPixelHandler: InstallationAttributionsPixelHandler = AppInstallationAttributionPixelHandler()
+        attributionPixelHandler: InstallationAttributionsPixelHandler = AppInstallationAttributionPixelHandler(),
+        fireAppRetentionExperimentPixels: @escaping () -> Void = PixelKit.fireAppRetentionExperimentPixels,
+        fireSearchExperimentPixels: @escaping () -> Void = PixelKit.fireSearchExperimentPixels
     ) {
         self.statisticsStore = statisticsStore
         self.emailManager = emailManager
         self.attributionPixelHandler = attributionPixelHandler
+        self.fireSearchExperimentPixels = fireSearchExperimentPixels
+        self.fireAppRetentionExperimentPixels = fireAppRetentionExperimentPixels
     }
 
     func refreshRetentionAtb(isSearch: Bool, completion: @escaping Completion = {}) {
@@ -57,13 +64,16 @@ final class StatisticsLoader {
                 }
                 PixelExperiment.fireSerpPixel()
                 PixelExperiment.fireOnboardingSearchPerformed5to7Pixel()
+                self.fireSearchExperimentPixels()
                 if NSApp.runType == .normal {
                     self.fireDailyOsVersionCounterPixel()
                 }
                 self.fireDockPixel()
             } else if !self.statisticsStore.isAppRetentionFiredToday {
                 self.refreshAppRetentionAtb(completion: completion)
+                self.fireAppRetentionExperimentPixels()
             } else {
+                self.fireAppRetentionExperimentPixels()
                 completion()
             }
         }
diff --git a/DuckDuckGo/Tab/UserScripts/Subscription/SubscriptionPagesUseSubscriptionFeature.swift b/DuckDuckGo/Tab/UserScripts/Subscription/SubscriptionPagesUseSubscriptionFeature.swift
index 29354841b7..8ade538671 100644
--- a/DuckDuckGo/Tab/UserScripts/Subscription/SubscriptionPagesUseSubscriptionFeature.swift
+++ b/DuckDuckGo/Tab/UserScripts/Subscription/SubscriptionPagesUseSubscriptionFeature.swift
@@ -278,7 +278,7 @@ final class SubscriptionPagesUseSubscriptionFeature: Subfeature {
                     PixelKit.fire(PrivacyProPixel.privacyProPurchaseSuccess, frequency: .legacyDailyAndCount)
                     sendFreemiumSubscriptionPixelIfFreemiumActivated()
                     saveSubscriptionUpgradeTimestampIfFreemiumActivated()
-                    PixelKit.fire(PrivacyProPixel.privacyProSubscriptionActivated, frequency: .unique)
+                    PixelKit.fire(PrivacyProPixel.privacyProSubscriptionActivated, frequency: .uniqueByName)
                     subscriptionSuccessPixelHandler.fireSuccessfulSubscriptionAttributionPixel()
                     sendSubscriptionUpgradeFromFreemiumNotificationIfFreemiumActivated()
                     await pushPurchaseUpdate(originalMessage: message, purchaseUpdate: purchaseUpdate)
@@ -354,14 +354,14 @@ final class SubscriptionPagesUseSubscriptionFeature: Subfeature {
 
         switch featureSelection.productFeature {
         case .networkProtection:
-            PixelKit.fire(PrivacyProPixel.privacyProWelcomeVPN, frequency: .unique)
+            PixelKit.fire(PrivacyProPixel.privacyProWelcomeVPN, frequency: .uniqueByName)
             notificationCenter.post(name: .ToggleNetworkProtectionInMainWindow, object: self, userInfo: nil)
         case .dataBrokerProtection:
-            PixelKit.fire(PrivacyProPixel.privacyProWelcomePersonalInformationRemoval, frequency: .unique)
+            PixelKit.fire(PrivacyProPixel.privacyProWelcomePersonalInformationRemoval, frequency: .uniqueByName)
             notificationCenter.post(name: .openPersonalInformationRemoval, object: self, userInfo: nil)
             await uiHandler.showTab(with: .dataBrokerProtection)
         case .identityTheftRestoration, .identityTheftRestorationGlobal:
-            PixelKit.fire(PrivacyProPixel.privacyProWelcomeIdentityRestoration, frequency: .unique)
+            PixelKit.fire(PrivacyProPixel.privacyProWelcomeIdentityRestoration, frequency: .uniqueByName)
             let url = subscriptionManager.url(for: .identityTheftRestoration)
             await uiHandler.showTab(with: .identityTheftRestoration(url))
         case .unknown:
@@ -402,12 +402,12 @@ final class SubscriptionPagesUseSubscriptionFeature: Subfeature {
     }
 
     func subscriptionsAddEmailSuccess(params: Any, original: WKScriptMessage) async -> Encodable? {
-        PixelKit.fire(PrivacyProPixel.privacyProAddEmailSuccess, frequency: .unique)
+        PixelKit.fire(PrivacyProPixel.privacyProAddEmailSuccess, frequency: .uniqueByName)
         return nil
     }
 
     func subscriptionsWelcomeFaqClicked(params: Any, original: WKScriptMessage) async -> Encodable? {
-        PixelKit.fire(PrivacyProPixel.privacyProWelcomeFAQClick, frequency: .unique)
+        PixelKit.fire(PrivacyProPixel.privacyProWelcomeFAQClick, frequency: .uniqueByName)
         return nil
     }
 
diff --git a/LocalPackages/DataBrokerProtection/Package.swift b/LocalPackages/DataBrokerProtection/Package.swift
index a1c31873a7..35ceb38061 100644
--- a/LocalPackages/DataBrokerProtection/Package.swift
+++ b/LocalPackages/DataBrokerProtection/Package.swift
@@ -29,7 +29,7 @@ let package = Package(
             targets: ["DataBrokerProtection"])
     ],
     dependencies: [
-        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "217.0.2"),
+        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "218.0.0"),
         .package(path: "../SwiftUIExtensions"),
         .package(path: "../AppKitExtensions"),
         .package(path: "../XPCHelper"),
diff --git a/LocalPackages/DataBrokerProtection/Sources/DataBrokerProtection/Pixels/FreemiumDBPExperimentPixel.swift b/LocalPackages/DataBrokerProtection/Sources/DataBrokerProtection/Pixels/FreemiumDBPExperimentPixel.swift
index 490337ffae..fd5c8ef0b7 100644
--- a/LocalPackages/DataBrokerProtection/Sources/DataBrokerProtection/Pixels/FreemiumDBPExperimentPixel.swift
+++ b/LocalPackages/DataBrokerProtection/Sources/DataBrokerProtection/Pixels/FreemiumDBPExperimentPixel.swift
@@ -25,9 +25,9 @@ public class FreemiumDBPExperimentPixelHandler: EventMapping<FreemiumDBPExperime
         super.init { event, _, params, _ in
             switch event {
             case .subscription:
-                PixelKit.fire(event, frequency: .unique, withAdditionalParameters: params)
+                PixelKit.fire(event, frequency: .uniqueByName, withAdditionalParameters: params)
             default:
-                PixelKit.fire(event, frequency: .unique)
+                PixelKit.fire(event, frequency: .uniqueByName)
             }
 
         }
diff --git a/LocalPackages/FeatureFlags/Package.swift b/LocalPackages/FeatureFlags/Package.swift
index 6f2cd48193..084313ee5a 100644
--- a/LocalPackages/FeatureFlags/Package.swift
+++ b/LocalPackages/FeatureFlags/Package.swift
@@ -32,7 +32,7 @@ let package = Package(
             targets: ["FeatureFlags"]),
     ],
     dependencies: [
-        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "217.0.2"),
+        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "218.0.0"),
     ],
     targets: [
         // Targets are the basic building blocks of a package, defining a module or a test suite.
diff --git a/LocalPackages/NetworkProtectionMac/Package.swift b/LocalPackages/NetworkProtectionMac/Package.swift
index 957353f7d7..37c7e5c502 100644
--- a/LocalPackages/NetworkProtectionMac/Package.swift
+++ b/LocalPackages/NetworkProtectionMac/Package.swift
@@ -32,7 +32,7 @@ let package = Package(
         .library(name: "VPNAppLauncher", targets: ["VPNAppLauncher"]),
     ],
     dependencies: [
-        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "217.0.2"),
+        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "218.0.0"),
         .package(url: "https://github.com/airbnb/lottie-spm", exact: "4.4.3"),
         .package(path: "../AppLauncher"),
         .package(path: "../UDSHelper"),
diff --git a/LocalPackages/SubscriptionUI/Package.swift b/LocalPackages/SubscriptionUI/Package.swift
index c7a656e5bd..c6564b0cc4 100644
--- a/LocalPackages/SubscriptionUI/Package.swift
+++ b/LocalPackages/SubscriptionUI/Package.swift
@@ -12,7 +12,7 @@ let package = Package(
             targets: ["SubscriptionUI"]),
     ],
     dependencies: [
-        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "217.0.2"),
+        .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "218.0.0"),
         .package(path: "../SwiftUIExtensions"),
         .package(path: "../FeatureFlags")
     ],
diff --git a/UnitTests/NetworkProtection/NetworkProtectionPixelEventTests.swift b/UnitTests/NetworkProtection/NetworkProtectionPixelEventTests.swift
index e387f49bac..45391dff9b 100644
--- a/UnitTests/NetworkProtection/NetworkProtectionPixelEventTests.swift
+++ b/UnitTests/NetworkProtection/NetworkProtectionPixelEventTests.swift
@@ -67,7 +67,7 @@ final class NetworkProtectionPixelEventTests: XCTestCase {
              file: #filePath,
              line: #line)
         fire(NetworkProtectionPixelEvent.networkProtectionNewUser,
-             frequency: .unique,
+             frequency: .uniqueByName,
              and: .expect(pixelName: "m_mac_netp_daily_active_u"),
              file: #filePath,
              line: #line)
diff --git a/UnitTests/Onboarding/ContextualOnboarding/OnboardingPixelReporterTests.swift b/UnitTests/Onboarding/ContextualOnboarding/OnboardingPixelReporterTests.swift
index 9df50c7f24..b2f9238e7c 100644
--- a/UnitTests/Onboarding/ContextualOnboarding/OnboardingPixelReporterTests.swift
+++ b/UnitTests/Onboarding/ContextualOnboarding/OnboardingPixelReporterTests.swift
@@ -49,13 +49,13 @@ final class OnboardingPixelReporterTests: XCTestCase {
     func test_WhenTrackSiteSuggestionOptionTapped_ThenSiteSuggetionOptionTappedEventSent() throws {
         reporter.trackSiteSuggetionOptionTapped()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.siteSuggetionOptionTapped.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackSearchSuggetionOptionTapped_ThenSearchSuggetionOptionTappedEventSent() throws {
         reporter.trackSearchSuggetionOptionTapped()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.searchSuggetionOptionTapped.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackAddressBarTypedIn_ThenDependingOnTheState_CorrectPixelsAreSent() throws {
@@ -66,10 +66,10 @@ final class OnboardingPixelReporterTests: XCTestCase {
             reporter.trackAddressBarTypedIn()
             if state == .showTryASearch {
                 XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingSearchCustom.name)
-                XCTAssertEqual(frequency, .unique)
+                XCTAssertEqual(frequency, .uniqueByName)
             } else if state == .showTryASite {
                 XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingVisitSiteCustom.name)
-                XCTAssertEqual(frequency, .unique)
+                XCTAssertEqual(frequency, .uniqueByName)
             } else {
                 XCTAssertNil(eventSent)
                 XCTAssertNil(frequency)
@@ -80,26 +80,26 @@ final class OnboardingPixelReporterTests: XCTestCase {
     func test_WhenTrackFireButtonSkipped_ThenOnboardingFireButtonPromptSkipPressedSent() {
         reporter.trackFireButtonSkipped()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingFireButtonPromptSkipPressed.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackFireButtonTryIt_ThenOnboardingFireButtonTryItPressedSent() {
         reporter.trackFireButtonTryIt()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingFireButtonTryItPressed.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackLastDialogShown_ThenOnboardingFinishedSent() {
         reporter.trackLastDialogShown()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingFinished.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackFireButtonPressed_AndOnboardingNotCompleted_ThenOnboardingFireButtonPressedSent() {
         onboardingState.state = .showFireButton
         reporter.trackFireButtonPressed()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingFireButtonPressed.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackFireButtonPressed_AndOnboardingCompleted_ThenNoPixelSent() {
@@ -113,7 +113,7 @@ final class OnboardingPixelReporterTests: XCTestCase {
         onboardingState.state = .showBlockedTrackers
         reporter.trackPrivacyDashboardOpened()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.onboardingPrivacyDashboardOpened.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
     }
 
     func test_WhenTrackPrivacyDashboardOpened_AndOnboardingCompleted_ThenNoPixelSent() {
@@ -130,7 +130,7 @@ final class OnboardingPixelReporterTests: XCTestCase {
 
         reporter.trackSiteVisited()
         XCTAssertEqual(eventSent?.name, ContextualOnboardingPixel.secondSiteVisited.name)
-        XCTAssertEqual(frequency, .unique)
+        XCTAssertEqual(frequency, .uniqueByName)
         eventSent = nil
         frequency = nil
     }
diff --git a/UnitTests/Statistics/ATB/StatisticsLoaderTests.swift b/UnitTests/Statistics/ATB/StatisticsLoaderTests.swift
index f8ec2cff39..91415c2a36 100644
--- a/UnitTests/Statistics/ATB/StatisticsLoaderTests.swift
+++ b/UnitTests/Statistics/ATB/StatisticsLoaderTests.swift
@@ -19,6 +19,7 @@
 import XCTest
 import OHHTTPStubs
 import OHHTTPStubsSwift
+import PixelExperimentKit
 @testable import PixelKit
 @testable import DuckDuckGo_Privacy_Browser
 
@@ -27,6 +28,8 @@ class StatisticsLoaderTests: XCTestCase {
     private var mockAttributionsPixelHandler: MockAttributionsPixelHandler!
     private var mockStatisticsStore: StatisticsStore!
     private var testee: StatisticsLoader!
+    private var fireAppRetentionExperimentPixelsCalled = false
+    private var fireSearchExperimentPixelsCalled = false
     let pixelKit = PixelKit(dryRun: true,
                             appVersion: "1.0.0",
                             defaultHeaders: [:],
@@ -38,7 +41,10 @@ class StatisticsLoaderTests: XCTestCase {
 
         mockAttributionsPixelHandler = MockAttributionsPixelHandler()
         mockStatisticsStore = MockStatisticsStore()
-        testee = StatisticsLoader(statisticsStore: mockStatisticsStore, attributionPixelHandler: mockAttributionsPixelHandler)
+        testee = StatisticsLoader(statisticsStore: mockStatisticsStore,
+                                  attributionPixelHandler: mockAttributionsPixelHandler,
+                                  fireAppRetentionExperimentPixels: { self.fireAppRetentionExperimentPixelsCalled = true },
+                                  fireSearchExperimentPixels: { self.fireSearchExperimentPixelsCalled = true })
     }
 
     override func tearDown() {
@@ -47,6 +53,8 @@ class StatisticsLoaderTests: XCTestCase {
         mockStatisticsStore = nil
         mockAttributionsPixelHandler = nil
         testee = nil
+        fireAppRetentionExperimentPixelsCalled = false
+        fireSearchExperimentPixelsCalled = false
         super.tearDown()
     }
 
@@ -251,6 +259,7 @@ class StatisticsLoaderTests: XCTestCase {
         testee.refreshRetentionAtb(isSearch: true) {
             XCTAssertEqual(self.mockStatisticsStore.atb, "v20-1")
             XCTAssertEqual(self.mockStatisticsStore.searchRetentionAtb, "v77-5")
+            XCTAssertTrue(self.fireSearchExperimentPixelsCalled)
             expect.fulfill()
         }
 
@@ -270,6 +279,8 @@ class StatisticsLoaderTests: XCTestCase {
             XCTAssertEqual(self.mockStatisticsStore.appRetentionAtb, "v77-5")
             XCTAssertEqual(self.mockStatisticsStore.searchRetentionAtb, "searchRetentionAtb")
             XCTAssertTrue(self.mockStatisticsStore.isAppRetentionFiredToday)
+            XCTAssertTrue(self.fireAppRetentionExperimentPixelsCalled)
+            XCTAssertFalse(self.fireSearchExperimentPixelsCalled)
             expect.fulfill()
         }
 
@@ -289,6 +300,8 @@ class StatisticsLoaderTests: XCTestCase {
             XCTAssertEqual(self.mockStatisticsStore.appRetentionAtb, "appRetentionAtb")
             XCTAssertEqual(self.mockStatisticsStore.searchRetentionAtb, "searchRetentionAtb")
             XCTAssertTrue(self.mockStatisticsStore.isAppRetentionFiredToday)
+            XCTAssertTrue(self.fireAppRetentionExperimentPixelsCalled)
+            XCTAssertFalse(self.fireSearchExperimentPixelsCalled)
             expect.fulfill()
         }
 
@@ -304,6 +317,8 @@ class StatisticsLoaderTests: XCTestCase {
             XCTAssertEqual(self.mockStatisticsStore.appRetentionAtb, "v77-5")
             XCTAssertNil(self.mockStatisticsStore.searchRetentionAtb)
             XCTAssertTrue(self.mockStatisticsStore.isAppRetentionFiredToday)
+            XCTAssertTrue(self.fireAppRetentionExperimentPixelsCalled)
+            XCTAssertFalse(self.fireSearchExperimentPixelsCalled)
             expect.fulfill()
         }