diff --git a/Core/PixelEvent.swift b/Core/PixelEvent.swift
index b98773df96..04cc63a784 100644
--- a/Core/PixelEvent.swift
+++ b/Core/PixelEvent.swift
@@ -27,7 +27,8 @@ import NetworkProtection
 extension Pixel {
     
     public enum Event {
-        
+
+        case appInstall
         case appLaunch
         case refreshPressed
         case pullToRefresh
@@ -908,6 +909,7 @@ extension Pixel.Event {
     
     public var name: String {
         switch self {
+        case .appInstall: return "m_install"
         case .appLaunch: return "ml"
         case .refreshPressed: return "m_r"
         case .pullToRefresh: return "m_pull-to-reload"
diff --git a/Core/StatisticsLoader.swift b/Core/StatisticsLoader.swift
index a8001e6077..7d60430add 100644
--- a/Core/StatisticsLoader.swift
+++ b/Core/StatisticsLoader.swift
@@ -35,15 +35,18 @@ public class StatisticsLoader {
     private let parser = AtbParser()
     private let atbPresenceFileMarker = BoolFileMarker(name: .isATBPresent)
     private let inconsistencyMonitoring: StatisticsStoreInconsistencyMonitoring
+    private let pixelFiring: PixelFiring.Type
 
     init(statisticsStore: StatisticsStore = StatisticsUserDefaults(),
          returnUserMeasurement: ReturnUserMeasurement = KeychainReturnUserMeasurement(),
          usageSegmentation: UsageSegmenting = UsageSegmentation(),
-         inconsistencyMonitoring: StatisticsStoreInconsistencyMonitoring = StorageInconsistencyMonitor()) {
+         inconsistencyMonitoring: StatisticsStoreInconsistencyMonitoring = StorageInconsistencyMonitor(),
+         pixelFiring: PixelFiring.Type = Pixel.self) {
         self.statisticsStore = statisticsStore
         self.returnUserMeasurement = returnUserMeasurement
         self.usageSegmentation = usageSegmentation
         self.inconsistencyMonitoring = inconsistencyMonitoring
+        self.pixelFiring = pixelFiring
     }
 
     public func load(completion: @escaping Completion = {}) {
@@ -94,6 +97,7 @@ public class StatisticsLoader {
                 completion()
                 return
             }
+            self.fireInstallPixel()
             self.statisticsStore.installDate = Date()
             self.statisticsStore.atb = atb.version
             self.returnUserMeasurement.installCompletedWithATB(atb)
@@ -102,6 +106,20 @@ public class StatisticsLoader {
         }
     }
 
+    private func fireInstallPixel() {
+        let formattedLocale = Locale.current.localeIdentifierAsJsonFormat
+        let isReinstall = String(statisticsStore.variant == VariantIOS.returningUser.name)
+        let parameters = [
+            "locale": formattedLocale,
+            "reinstall": isReinstall
+        ]
+        pixelFiring.fire(.appInstall, withAdditionalParameters: parameters, includedParameters: [.appVersion], onComplete: { error in
+            if let error {
+                Logger.general.error("Install pixel failed with error: \(error.localizedDescription, privacy: .public)")
+            }
+        })
+    }
+
     private func createATBFileMarker() {
         atbPresenceFileMarker?.mark()
     }
diff --git a/DuckDuckGoTests/StatisticsLoaderTests.swift b/DuckDuckGoTests/StatisticsLoaderTests.swift
index f066097e99..8fa235203c 100644
--- a/DuckDuckGoTests/StatisticsLoaderTests.swift
+++ b/DuckDuckGoTests/StatisticsLoaderTests.swift
@@ -27,20 +27,26 @@ class StatisticsLoaderTests: XCTestCase {
 
     var mockStatisticsStore: StatisticsStore!
     var mockUsageSegmentation: MockUsageSegmentation!
+    var mockPixelFiring: PixelFiringMock.Type!
     var testee: StatisticsLoader!
 
     override func setUpWithError() throws {
         try super.setUpWithError()
 
+        PixelFiringMock.tearDown()
+
+        mockPixelFiring = PixelFiringMock.self
         mockStatisticsStore = MockStatisticsStore()
         mockUsageSegmentation = MockUsageSegmentation()
         testee = StatisticsLoader(statisticsStore: mockStatisticsStore,
                                   usageSegmentation: mockUsageSegmentation,
-                                  inconsistencyMonitoring: MockStatisticsStoreInconsistencyMonitoring())
+                                  inconsistencyMonitoring: MockStatisticsStoreInconsistencyMonitoring(),
+                                  pixelFiring: mockPixelFiring)
     }
 
     override func tearDown() {
         HTTPStubs.removeAllStubs()
+        PixelFiringMock.tearDown()
         super.tearDown()
     }
 
@@ -270,6 +276,19 @@ class StatisticsLoaderTests: XCTestCase {
         waitForExpectations(timeout: 5, handler: nil)
     }
 
+    func testWhenInstallStatisticsRequestedThenInstallPixelIsFired() {
+        loadSuccessfulExiStub()
+
+        let testExpectation = expectation(description: "refresh complete")
+        testee.refreshAppRetentionAtb {
+            Thread.sleep(forTimeInterval: .seconds(0.1))
+            testExpectation.fulfill()
+        }
+
+        wait(for: [testExpectation], timeout: 5.0)
+        XCTAssertEqual(mockPixelFiring.lastPixelName, Pixel.Event.appInstall.name)
+    }
+
     func loadSuccessfulAtbStub() {
         stub(condition: isHost(URL.atb.host!)) { _ in
             let path = OHPathForFile("MockFiles/atb.json", type(of: self))!