diff --git a/DuckDuckGo.xcodeproj/project.pbxproj b/DuckDuckGo.xcodeproj/project.pbxproj
index 40c1e7526c..d202f5c0cd 100644
--- a/DuckDuckGo.xcodeproj/project.pbxproj
+++ b/DuckDuckGo.xcodeproj/project.pbxproj
@@ -9770,7 +9770,7 @@
 			repositoryURL = "https://github.com/DuckDuckGo/BrowserServicesKit";
 			requirement = {
 				kind = exactVersion;
-				version = 152.0.1;
+				version = 153.0.0;
 			};
 		};
 		9F8FE9472BAE50E50071E372 /* XCRemoteSwiftPackageReference "lottie-spm" */ = {
diff --git a/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved b/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
index b98b5cde48..d43793703e 100644
--- a/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
+++ b/DuckDuckGo.xcodeproj/project.xcworkspace/xcshareddata/swiftpm/Package.resolved
@@ -32,8 +32,8 @@
       "kind" : "remoteSourceControl",
       "location" : "https://github.com/DuckDuckGo/BrowserServicesKit",
       "state" : {
-        "revision" : "43d6c090699ddc1b92c0c016dc31b923fb06f59f",
-        "version" : "152.0.1"
+        "revision" : "b78ae617c7fe66244741f489158a1f40e567e674",
+        "version" : "153.0.0"
       }
     },
     {
diff --git a/DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyPro.imageset/Contents.json b/DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyShield.imageset/Contents.json
similarity index 100%
rename from DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyPro.imageset/Contents.json
rename to DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyShield.imageset/Contents.json
diff --git a/DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyPro.imageset/RemoteMessagePrivacyPro.pdf b/DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyShield.imageset/RemoteMessagePrivacyPro.pdf
similarity index 100%
rename from DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyPro.imageset/RemoteMessagePrivacyPro.pdf
rename to DuckDuckGo/HomeMessage.xcassets/RemoteMessage/RemoteMessagePrivacyShield.imageset/RemoteMessagePrivacyPro.pdf
diff --git a/DuckDuckGo/RemoteMessaging.swift b/DuckDuckGo/RemoteMessaging.swift
index 494010a7ad..7dcd862ab4 100644
--- a/DuckDuckGo/RemoteMessaging.swift
+++ b/DuckDuckGo/RemoteMessaging.swift
@@ -141,6 +141,7 @@ struct RemoteMessaging {
                                        isWidgetInstalled: isWidgetInstalled)
     }
 
+    // swiftlint:disable:next function_body_length
     static private func fetchAndProcess(bookmarksCount: Int,
                                         favoritesCount: Int,
                                         remoteMessagingStore: RemoteMessagingStore = AppDependencyProvider.shared.remoteMessagingStore,
@@ -159,10 +160,10 @@ struct RemoteMessaging {
 
             let activationDateStore = DefaultVPNActivationDateStore()
             let daysSinceNetworkProtectionEnabled = activationDateStore.daysSinceActivation() ?? -1
-            let surveyActionMapper = DefaultRemoteMessagingSurveyURLBuilder(statisticsStore: statisticsStore)
 
             var privacyProDaysSinceSubscribed: Int = -1
             var privacyProDaysUntilExpiry: Int = -1
+            let surveyActionMapper: DefaultRemoteMessagingSurveyURLBuilder
 
             if let accessToken = AppDependencyProvider.shared.subscriptionManager.accountManager.accessToken {
                 let subscriptionResult = await AppDependencyProvider.shared.subscriptionManager.subscriptionService.getSubscription(
@@ -172,7 +173,12 @@ struct RemoteMessaging {
                 if case let .success(subscription) = subscriptionResult {
                     privacyProDaysSinceSubscribed = Calendar.current.numberOfDaysBetween(subscription.startedAt, and: Date()) ?? -1
                     privacyProDaysUntilExpiry = Calendar.current.numberOfDaysBetween(Date(), and: subscription.expiresOrRenewsAt) ?? -1
+                    surveyActionMapper = DefaultRemoteMessagingSurveyURLBuilder(statisticsStore: statisticsStore, subscription: subscription)
+                } else {
+                    surveyActionMapper = DefaultRemoteMessagingSurveyURLBuilder(statisticsStore: statisticsStore, subscription: nil)
                 }
+            } else {
+                surveyActionMapper = DefaultRemoteMessagingSurveyURLBuilder(statisticsStore: statisticsStore, subscription: nil)
             }
 
             let remoteMessagingConfigMatcher = RemoteMessagingConfigMatcher(
diff --git a/DuckDuckGo/RemoteMessagingSurveyURLBuilder.swift b/DuckDuckGo/RemoteMessagingSurveyURLBuilder.swift
index c6034c5e8f..1ea51ddc39 100644
--- a/DuckDuckGo/RemoteMessagingSurveyURLBuilder.swift
+++ b/DuckDuckGo/RemoteMessagingSurveyURLBuilder.swift
@@ -22,19 +22,23 @@ import BrowserServicesKit
 import RemoteMessaging
 import Core
 import Common
+import Subscription
 
 struct DefaultRemoteMessagingSurveyURLBuilder: RemoteMessagingSurveyActionMapping {
 
     private let statisticsStore: StatisticsStore
-    private let activationDateStore: VPNActivationDateStore
+    private let vpnActivationDateStore: VPNActivationDateStore
+    private let subscription: Subscription?
 
     init(statisticsStore: StatisticsStore = StatisticsUserDefaults(),
-         activationDateStore: VPNActivationDateStore = DefaultVPNActivationDateStore()) {
+         vpnActivationDateStore: VPNActivationDateStore = DefaultVPNActivationDateStore(),
+         subscription: Subscription?) {
         self.statisticsStore = statisticsStore
-        self.activationDateStore = activationDateStore
+        self.vpnActivationDateStore = vpnActivationDateStore
+        self.subscription = subscription
     }
 
-    // swiftlint:disable:next cyclomatic_complexity
+    // swiftlint:disable:next cyclomatic_complexity function_body_length
     func add(parameters: [RemoteMessagingSurveyActionParameter], to surveyURL: URL) -> URL {
         guard var components = URLComponents(string: surveyURL.absoluteString) else {
             assertionFailure("Could not build URL components from survey URL")
@@ -60,15 +64,56 @@ struct DefaultRemoteMessagingSurveyURLBuilder: RemoteMessagingSurveyActionMappin
             case .hardwareModel:
                 let model = hardwareModel().addingPercentEncoding(withAllowedCharacters: .alphanumerics)
                 queryItems.append(URLQueryItem(name: parameter.rawValue, value: model))
-            case .lastActiveDate:
-                if let daysSinceLastActive = activationDateStore.daysSinceLastActive() {
-                    queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: daysSinceLastActive)))
-                }
             case .daysInstalled:
                 if let installDate = statisticsStore.installDate,
-                      let daysSinceInstall = Calendar.current.numberOfDaysBetween(installDate, and: Date()) {
+                   let daysSinceInstall = Calendar.current.numberOfDaysBetween(installDate, and: Date()) {
                     queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: daysSinceInstall)))
                 }
+            case .privacyProStatus:
+                switch subscription?.status {
+                case .autoRenewable: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "auto_renewable"))
+                case .notAutoRenewable: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "not_auto_renewable"))
+                case .gracePeriod: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "grace_period"))
+                case .inactive: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "inactive"))
+                case .expired: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "expired"))
+                case .unknown: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "unknown"))
+                case nil: break
+                }
+            case .privacyProPlatform:
+
+                switch subscription?.platform {
+                case .apple: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "apple"))
+                case .google: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "google"))
+                case .stripe: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "stripe"))
+                case .unknown: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "unknown"))
+                case nil: break
+                }
+            case .privacyProBilling:
+                switch subscription?.billingPeriod {
+                case .monthly: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "monthly"))
+                case .yearly: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "yearly"))
+                case .unknown: queryItems.append(URLQueryItem(name: parameter.rawValue, value: "unknown"))
+                case nil: break
+                }
+
+            case .privacyProDaysSincePurchase:
+                if let startDate = subscription?.startedAt,
+                   let daysSincePurchase = Calendar.current.numberOfDaysBetween(startDate, and: Date()) {
+                    queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: daysSincePurchase)))
+                }
+            case .privacyProDaysUntilExpiry:
+                if let expiryDate = subscription?.expiresOrRenewsAt,
+                   let daysUntilExpiry = Calendar.current.numberOfDaysBetween(Date(), and: expiryDate) {
+                    queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: daysUntilExpiry)))
+                }
+            case .vpnFirstUsed:
+                if let vpnFirstUsed = vpnActivationDateStore.daysSinceActivation() {
+                    queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: vpnFirstUsed)))
+                }
+            case .vpnLastUsed:
+                if let vpnLastUsed = vpnActivationDateStore.daysSinceLastActive() {
+                    queryItems.append(URLQueryItem(name: parameter.rawValue, value: String(describing: vpnLastUsed)))
+                }
             }
         }