diff --git a/cli/command/service/opts.go b/cli/command/service/opts.go
index 9298cfb13145..06f820c968dd 100644
--- a/cli/command/service/opts.go
+++ b/cli/command/service/opts.go
@@ -5,7 +5,9 @@ package service
 
 import (
 	"context"
+	"encoding/json"
 	"fmt"
+	"os"
 	"sort"
 	"strconv"
 	"strings"
@@ -531,6 +533,10 @@ type serviceOptions struct {
 	ulimits         opts.UlimitOpt
 	oomScoreAdj     int64
 
+	seccomp         string
+	appArmor        string
+	noNewPrivileges bool
+
 	resources resourceOptions
 	stopGrace opts.DurationOpt
 
@@ -660,6 +666,84 @@ func (options *serviceOptions) makeEnv() ([]string, error) {
 	return currentEnv, nil
 }
 
+func (options *serviceOptions) ToPrivileges(flags *pflag.FlagSet) (*swarm.Privileges, error) {
+	// we're going to go through several possible uses of the Privileges
+	// struct, which may or may not be used. If some stage uses it (after the
+	// first), we'll check if it's nil and create it if it hasn't been created
+	// yet.
+	var privileges *swarm.Privileges
+	if options.credentialSpec.String() != "" && options.credentialSpec.Value() != nil {
+		privileges = &swarm.Privileges{
+			CredentialSpec: options.credentialSpec.Value(),
+		}
+	}
+
+	if flags.Changed(flagNoNewPrivileges) {
+		if privileges == nil {
+			privileges = &swarm.Privileges{}
+		}
+		privileges.NoNewPrivileges = options.noNewPrivileges
+	}
+
+	if flags.Changed(flagAppArmor) {
+		if privileges == nil {
+			privileges = &swarm.Privileges{}
+		}
+		switch options.appArmor {
+		case "default":
+			privileges.AppArmor = &swarm.AppArmorOpts{
+				Mode: swarm.AppArmorModeDefault,
+			}
+		case "disabled":
+			privileges.AppArmor = &swarm.AppArmorOpts{
+				Mode: swarm.AppArmorModeDisabled,
+			}
+		default:
+			// TODO(dperny): return a better error
+			return nil, errors.Errorf("unknown AppArmor mode %q", options.appArmor)
+		}
+	}
+
+	if flags.Changed(flagSeccomp) {
+		if privileges == nil {
+			privileges = &swarm.Privileges{}
+		}
+		switch options.seccomp {
+		case "default":
+			privileges.Seccomp = &swarm.SeccompOpts{
+				Mode: swarm.SeccompModeDefault,
+			}
+		case "unconfined":
+			privileges.Seccomp = &swarm.SeccompOpts{
+				Mode: swarm.SeccompModeUnconfined,
+			}
+		default:
+			// TODO(dperny): is it safe/secure to unconditionally read a file like
+			// this? what if the file is REALLY BIG? is that a user problem for
+			// passing a too-big file, or an us problem for ingesting it
+			// unquestioningly?
+			data, err := os.ReadFile(options.seccomp)
+			if err != nil {
+				// TODO(dperny): return this, or return "unrecognized option" or some such?
+				return nil, errors.Wrap(err, "unable to read seccomp custom profile file")
+			}
+			if !json.Valid(data) {
+				return nil, errors.Errorf(
+					"unable to read seccomp custom profile file %q: not valid json",
+					options.seccomp,
+				)
+			}
+
+			privileges.Seccomp = &swarm.SeccompOpts{
+				Mode:    swarm.SeccompModeCustom,
+				Profile: data,
+			}
+		}
+	}
+
+	return privileges, nil
+}
+
 // ToService takes the set of flags passed to the command and converts them
 // into a service spec.
 //
@@ -712,6 +796,11 @@ func (options *serviceOptions) ToService(ctx context.Context, apiClient client.N
 		return service, err
 	}
 
+	privileges, err := options.ToPrivileges(flags)
+	if err != nil {
+		return service, err
+	}
+
 	capAdd, capDrop := opts.EffectiveCapAddCapDrop(options.capAdd.GetAll(), options.capDrop.GetAll())
 
 	service = swarm.ServiceSpec{
@@ -730,6 +819,7 @@ func (options *serviceOptions) ToService(ctx context.Context, apiClient client.N
 				Dir:        options.workdir,
 				User:       options.user,
 				Groups:     options.groups.GetAll(),
+				Privileges: privileges,
 				StopSignal: options.stopSignal,
 				TTY:        options.tty,
 				ReadOnly:   options.readOnly,
@@ -766,12 +856,6 @@ func (options *serviceOptions) ToService(ctx context.Context, apiClient client.N
 		EndpointSpec:   options.endpoint.ToEndpointSpec(),
 	}
 
-	if options.credentialSpec.String() != "" && options.credentialSpec.Value() != nil {
-		service.TaskTemplate.ContainerSpec.Privileges = &swarm.Privileges{
-			CredentialSpec: options.credentialSpec.Value(),
-		}
-	}
-
 	return service, nil
 }
 
@@ -886,6 +970,10 @@ func addServiceFlags(flags *pflag.FlagSet, options *serviceOptions, defaultFlagV
 	flags.StringVar(&options.update.order, flagUpdateOrder, "", flagDesc(flagUpdateOrder, `Update order ("start-first", "stop-first")`))
 	flags.SetAnnotation(flagUpdateOrder, "version", []string{"1.29"})
 
+	flags.StringVar(&options.seccomp, flagSeccomp, "", flagDesc(flagSeccomp, `Seccomp configuration ("default", "unconfined", or seccomp Json file name)`))
+	flags.StringVar(&options.appArmor, flagAppArmor, "", flagDesc(flagAppArmor, `AppArmor mode ("default" or "disabled"`))
+	flags.BoolVar(&options.noNewPrivileges, flagNoNewPrivileges, false, flagDesc(flagNoNewPrivileges, "Disable container processes from gaining new privileges"))
+
 	flags.Uint64Var(&options.rollback.parallelism, flagRollbackParallelism, defaultFlagValues.getUint64(flagRollbackParallelism),
 		"Maximum number of tasks rolled back simultaneously (0 to roll back all at once)")
 	flags.SetAnnotation(flagRollbackParallelism, "version", []string{"1.28"})
@@ -937,6 +1025,7 @@ func addServiceFlags(flags *pflag.FlagSet, options *serviceOptions, defaultFlagV
 }
 
 const (
+	flagAppArmor                = "apparmor"
 	flagCredentialSpec          = "credential-spec" //nolint:gosec // ignore G101: Potential hardcoded credentials
 	flagPlacementPref           = "placement-pref"
 	flagPlacementPrefAdd        = "placement-pref-add"
@@ -1008,6 +1097,7 @@ const (
 	flagRollbackOrder           = "rollback-order"
 	flagRollbackParallelism     = "rollback-parallelism"
 	flagInit                    = "init"
+	flagSeccomp                 = "seccomp"
 	flagSysCtl                  = "sysctl"
 	flagSysCtlAdd               = "sysctl-add"
 	flagSysCtlRemove            = "sysctl-rm"
@@ -1023,6 +1113,7 @@ const (
 	flagUser                    = "user"
 	flagWorkdir                 = "workdir"
 	flagRegistryAuth            = "with-registry-auth"
+	flagNoNewPrivileges         = "no-new-privileges"
 	flagNoResolveImage          = "no-resolve-image"
 	flagLogDriver               = "log-driver"
 	flagLogOpt                  = "log-opt"
diff --git a/cli/command/service/opts_test.go b/cli/command/service/opts_test.go
index 799d32cebd2d..2eb522f273f5 100644
--- a/cli/command/service/opts_test.go
+++ b/cli/command/service/opts_test.go
@@ -326,3 +326,93 @@ func TestToServiceSysCtls(t *testing.T) {
 	assert.NilError(t, err)
 	assert.Check(t, is.DeepEqual(service.TaskTemplate.ContainerSpec.Sysctls, expected))
 }
+
+func TestToPrivilegesAppArmor(t *testing.T) {
+	for _, mode := range []string{"default", "disabled"} {
+		flags := newCreateCommand(nil).Flags()
+		flags.Set("apparmor", mode)
+		o := newServiceOptions()
+		o.appArmor = mode
+		privileges, err := o.ToPrivileges(flags)
+		assert.NilError(t, err)
+		enumMode := swarm.AppArmorMode(mode)
+		assert.Check(t, is.DeepEqual(privileges, &swarm.Privileges{
+			AppArmor: &swarm.AppArmorOpts{
+				Mode: enumMode,
+			},
+		}))
+	}
+}
+
+func TestToPrivilegesAppArmorInvalid(t *testing.T) {
+	flags := newCreateCommand(nil).Flags()
+	flags.Set("apparmor", "invalid")
+	o := newServiceOptions()
+	o.appArmor = "invalid"
+
+	privileges, err := o.ToPrivileges(flags)
+	assert.ErrorContains(t, err, "AppArmor")
+	assert.Check(t, is.Nil(privileges))
+}
+
+func TestToPrivilegesSeccomp(t *testing.T) {
+	for _, mode := range []string{"default", "unconfined"} {
+		flags := newCreateCommand(nil).Flags()
+		flags.Set("seccomp", mode)
+		o := newServiceOptions()
+		o.seccomp = mode
+
+		privileges, err := o.ToPrivileges(flags)
+		assert.NilError(t, err)
+		enumMode := swarm.SeccompMode(mode)
+		assert.Check(t, is.DeepEqual(privileges, &swarm.Privileges{
+			Seccomp: &swarm.SeccompOpts{
+				Mode: enumMode,
+			},
+		}))
+	}
+}
+
+const testJson = `{
+  "json": "you betcha"
+}
+`
+
+func TestToPrivilegesSeccompCustomProfile(t *testing.T) {
+	flags := newCreateCommand(nil).Flags()
+	flags.Set("seccomp", "testdata/test-seccomp-valid.json")
+	o := newServiceOptions()
+	o.seccomp = "testdata/test-seccomp-valid.json"
+
+	privileges, err := o.ToPrivileges(flags)
+	assert.NilError(t, err)
+	assert.Check(t, is.DeepEqual(privileges, &swarm.Privileges{
+		Seccomp: &swarm.SeccompOpts{
+			Mode:    swarm.SeccompModeCustom,
+			Profile: []byte(testJson),
+		},
+	}))
+}
+
+func TestToPrivilegesSeccompInvalidJson(t *testing.T) {
+	flags := newCreateCommand(nil).Flags()
+	// why make an invalid json file when we have one lying right there?
+	flags.Set("seccomp", "testdata/service-context-write-raw.golden")
+	o := newServiceOptions()
+	o.seccomp = "testdata/service-context-write-raw.golden"
+
+	privileges, err := o.ToPrivileges(flags)
+	assert.ErrorContains(t, err, "json")
+	assert.Check(t, is.Nil(privileges))
+}
+
+func TestToPrivilegesNoNewPrivileges(t *testing.T) {
+	flags := newCreateCommand(nil).Flags()
+	flags.Set("no-new-privileges", "true")
+	o := newServiceOptions()
+	o.noNewPrivileges = true
+
+	privileges, err := o.ToPrivileges(flags)
+	assert.NilError(t, err)
+	assert.Check(t, is.DeepEqual(privileges, &swarm.Privileges{NoNewPrivileges: true}))
+}
diff --git a/cli/command/service/testdata/test-seccomp-valid.json b/cli/command/service/testdata/test-seccomp-valid.json
new file mode 100644
index 000000000000..521aa8eddb4f
--- /dev/null
+++ b/cli/command/service/testdata/test-seccomp-valid.json
@@ -0,0 +1,3 @@
+{
+  "json": "you betcha"
+}