diff --git a/config/features.yml b/config/features.yml
index fdeee335e78..da3db4377d4 100644
--- a/config/features.yml
+++ b/config/features.yml
@@ -1872,6 +1872,9 @@ features:
   show_yellow_ribbon_table:
     actor_type: user
     description: Used to show yellow ribbon table in Comparison Tool
+  banner_update_alternative_banners:
+    actor_type: user
+    description: Used to toggle the DB updating of alternative banners
   banner_use_alternative_banners:
     actor_type: user
     description: Used to toggle use of alternative banners.
diff --git a/lib/periodic_jobs.rb b/lib/periodic_jobs.rb
index 526efe95789..fa405255039 100644
--- a/lib/periodic_jobs.rb
+++ b/lib/periodic_jobs.rb
@@ -48,6 +48,9 @@
   # Checks status of Flipper features expected to be enabled and alerts to Slack if any are not enabled
   mgr.register('0 2,9,16 * * 1-5', 'AppealsApi::FlipperStatusAlert')
 
+  # Update alternative Banners data every 10 minutes
+  mgr.register('*/10 * * * *', 'Banners::UpdateAll')
+
   # Update static data cache
   mgr.register('0 0 * * *', 'Crm::TopicsDataJob')
 
diff --git a/modules/banners/app/sidekiq/banners/update_all_job.rb b/modules/banners/app/sidekiq/banners/update_all_job.rb
new file mode 100644
index 00000000000..85de00945f8
--- /dev/null
+++ b/modules/banners/app/sidekiq/banners/update_all_job.rb
@@ -0,0 +1,56 @@
+# frozen_string_literal: true
+
+module Banners
+  class UpdateAllJob
+    include Sidekiq::Job
+
+    STATSD_KEY_PREFIX = 'banners.sidekiq.update_all_banners'
+
+    sidekiq_options retry: 5
+
+    sidekiq_retries_exhausted do |msg, _ex|
+      job_id = msg['jid']
+      job_class = msg['class']
+      error_class = msg['error_class']
+      error_message = msg['error_message']
+
+      StatsD.increment("#{STATSD_KEY_PREFIX}.exhausted")
+
+      message = "#{job_class} retries exhausted"
+      Rails.logger.error(message, { job_id:, error_class:, error_message: })
+    rescue => e
+      Rails.logger.error(
+        "Failure in #{job_class}#sidekiq_retries_exhausted",
+        {
+          messaged_content: e.message,
+          job_id:,
+          pre_exhaustion_failure: {
+            error_class:,
+            error_message:
+          }
+        }
+      )
+
+      raise e
+    end
+
+    def perform
+      return unless enabled?
+
+      Banners.update_all
+    rescue Banners::Updater::BannerDataFetchError => e
+      StatsD.increment("#{STATSD_KEY_PREFIX}.banner_data_fetch_error")
+      Rails.logger.error(
+        'Banner data fetch failed',
+        { error_message: e.message, error_class: e.class.name }
+      )
+      raise e # Re-raise to trigger Sidekiq retries
+    end
+
+    private
+
+    def enabled?
+      Flipper.enabled?(:banner_update_alternative_banners)
+    end
+  end
+end
diff --git a/modules/banners/lib/banners/updater.rb b/modules/banners/lib/banners/updater.rb
index ab03d162f1b..01eac1a2d8f 100644
--- a/modules/banners/lib/banners/updater.rb
+++ b/modules/banners/lib/banners/updater.rb
@@ -7,6 +7,8 @@ module Banners
   class Updater
     STATSD_KEY_PREFIX = 'banners.updater'
 
+    class BannerDataFetchError < StandardError; end
+
     # If banners are to be added in the future, include them here by adding
     # another #update_{type_of}_banners method for #perform to call
     def self.perform
@@ -70,8 +72,8 @@ def vamcs_banner_data
 
       begin
         JSON.parse(response.body).dig('data', 'nodeQuery', 'entities')
-      rescue JSON::ParserError
-        []
+      rescue JSON::ParserError => e
+        raise BannerDataFetchError, "Failed to parse VAMC banner data: #{e.message}"
       end
     end
   end
diff --git a/modules/banners/spec/lib/updater_spec.rb b/modules/banners/spec/lib/updater_spec.rb
index 325bc99e687..4c84f47ad81 100644
--- a/modules/banners/spec/lib/updater_spec.rb
+++ b/modules/banners/spec/lib/updater_spec.rb
@@ -70,8 +70,8 @@
     context 'when response is invalid JSON' do
       let(:response_body) { 'invalid json' }
 
-      it 'returns empty array' do
-        expect(updater.send(:vamcs_banner_data)).to eq([])
+      it 'returns an error' do
+        expect { updater.send(:vamcs_banner_data) }.to raise_error(Banners::Updater::BannerDataFetchError)
       end
     end
   end