diff --git a/connection.ts b/connection.ts
index a90db426..633f26b1 100644
--- a/connection.ts
+++ b/connection.ts
@@ -8,6 +8,7 @@ import {
   kUnstableCreateProtocol,
   kUnstablePipeline,
   kUnstableReadReply,
+  kUnstableWriteCommand,
 } from "./internal/symbols.ts";
 import { delay } from "./vendor/https/deno.land/std/async/delay.ts";
 
@@ -35,6 +36,10 @@ export interface Connection {
    * @private
    */
   [kUnstableReadReply](returnsUint8Arrays?: boolean): Promise<RedisReply>;
+  /**
+   * @private
+   */
+  [kUnstableWriteCommand](command: Command): Promise<void>;
   /**
    * @private
    */
@@ -170,6 +175,10 @@ export class RedisConnection implements Connection {
     return this.#protocol.pipeline(commands);
   }
 
+  [kUnstableWriteCommand](command: Command): Promise<void> {
+    return this.#protocol.writeCommand(command);
+  }
+
   /**
    * Connect to Redis server
    */
diff --git a/internal/symbols.ts b/internal/symbols.ts
index 8357b60e..3f49fe16 100644
--- a/internal/symbols.ts
+++ b/internal/symbols.ts
@@ -3,6 +3,11 @@
  */
 export const kUnstableReadReply = Symbol("deno-redis.readReply");
 
+/**
+ * @private
+ */
+export const kUnstableWriteCommand = Symbol("deno-redis.writeCommand");
+
 /**
  * @private
  */
diff --git a/protocol/deno_streams/command.ts b/protocol/deno_streams/command.ts
index 5e62de7a..7f99707d 100644
--- a/protocol/deno_streams/command.ts
+++ b/protocol/deno_streams/command.ts
@@ -6,7 +6,7 @@ import type { RedisReply, RedisValue } from "../shared/types.ts";
 import { encodeCommand } from "../shared/command.ts";
 import type { Command } from "../shared/protocol.ts";
 
-async function writeRequest(
+export async function writeCommand(
   writer: BufWriter,
   command: string,
   args: RedisValue[],
@@ -22,7 +22,7 @@ export async function sendCommand(
   args: RedisValue[],
   returnUint8Arrays?: boolean,
 ): Promise<RedisReply> {
-  await writeRequest(writer, command, args);
+  await writeCommand(writer, command, args);
   await writer.flush();
   return readReply(reader, returnUint8Arrays);
 }
@@ -33,7 +33,7 @@ export async function sendCommands(
   commands: Command[],
 ): Promise<(RedisReply | ErrorReplyError)[]> {
   for (const { command, args } of commands) {
-    await writeRequest(writer, command, args);
+    await writeCommand(writer, command, args);
   }
   await writer.flush();
   const ret: (RedisReply | ErrorReplyError)[] = [];
diff --git a/protocol/deno_streams/mod.ts b/protocol/deno_streams/mod.ts
index e9968636..c43200bc 100644
--- a/protocol/deno_streams/mod.ts
+++ b/protocol/deno_streams/mod.ts
@@ -1,7 +1,7 @@
 import { BufReader } from "../../vendor/https/deno.land/std/io/buf_reader.ts";
 import { BufWriter } from "../../vendor/https/deno.land/std/io/buf_writer.ts";
 import { readReply } from "./reply.ts";
-import { sendCommand, sendCommands } from "./command.ts";
+import { sendCommand, sendCommands, writeCommand } from "./command.ts";
 
 import type { Command, Protocol as BaseProtocol } from "../shared/protocol.ts";
 import { RedisReply, RedisValue } from "../shared/types.ts";
@@ -34,6 +34,11 @@ export class Protocol implements BaseProtocol {
     return readReply(this.#reader, returnsUint8Arrays);
   }
 
+  async writeCommand(command: Command): Promise<void> {
+    await writeCommand(this.#writer, command.command, command.args);
+    await this.#writer.flush();
+  }
+
   pipeline(commands: Command[]): Promise<Array<RedisReply | ErrorReplyError>> {
     return sendCommands(this.#writer, this.#reader, commands);
   }
diff --git a/protocol/shared/protocol.ts b/protocol/shared/protocol.ts
index 7c203501..810cdf34 100644
--- a/protocol/shared/protocol.ts
+++ b/protocol/shared/protocol.ts
@@ -14,6 +14,7 @@ export interface Protocol {
     returnsUint8Arrays?: boolean,
   ): Promise<RedisReply>;
   readReply(returnsUint8Array?: boolean): Promise<RedisReply>;
+  writeCommand(command: Command): Promise<void>;
   pipeline(
     commands: Array<Command>,
   ): Promise<Array<RedisReply | ErrorReplyError>>;
diff --git a/protocol/web_streams/command.ts b/protocol/web_streams/command.ts
index 97ccef59..fbbcf34b 100644
--- a/protocol/web_streams/command.ts
+++ b/protocol/web_streams/command.ts
@@ -4,7 +4,7 @@ import type { BufferedReadableStream } from "../../internal/buffered_readable_st
 import type { RedisReply, RedisValue } from "../shared/types.ts";
 import { encodeCommand, encodeCommands } from "../shared/command.ts";
 
-async function writeRequest(
+export async function writeCommand(
   writable: WritableStream<Uint8Array>,
   command: string,
   args: RedisValue[],
@@ -25,7 +25,7 @@ export async function sendCommand(
   args: RedisValue[],
   returnUint8Arrays?: boolean,
 ): Promise<RedisReply> {
-  await writeRequest(writable, command, args);
+  await writeCommand(writable, command, args);
   return readReply(readable, returnUint8Arrays);
 }
 
diff --git a/protocol/web_streams/mod.ts b/protocol/web_streams/mod.ts
index cbb0f7a8..b6f9734f 100644
--- a/protocol/web_streams/mod.ts
+++ b/protocol/web_streams/mod.ts
@@ -1,4 +1,4 @@
-import { sendCommand, sendCommands } from "./command.ts";
+import { sendCommand, sendCommands, writeCommand } from "./command.ts";
 import { readReply } from "./reply.ts";
 import type { Command, Protocol as BaseProtocol } from "../shared/protocol.ts";
 import { RedisReply, RedisValue } from "../shared/types.ts";
@@ -30,6 +30,10 @@ export class Protocol implements BaseProtocol {
     return readReply(this.#readable, returnsUint8Arrays);
   }
 
+  writeCommand(command: Command): Promise<void> {
+    return writeCommand(this.#writable, command.command, command.args);
+  }
+
   pipeline(commands: Command[]): Promise<Array<RedisReply | ErrorReplyError>> {
     return sendCommands(this.#writable, this.#readable, commands);
   }
diff --git a/pubsub.ts b/pubsub.ts
index 8aeb13a6..e6e7a742 100644
--- a/pubsub.ts
+++ b/pubsub.ts
@@ -2,7 +2,10 @@ import type { CommandExecutor } from "./executor.ts";
 import { isRetriableError } from "./errors.ts";
 import type { Binary } from "./protocol/shared/types.ts";
 import { decoder } from "./internal/encoding.ts";
-import { kUnstableReadReply } from "./internal/symbols.ts";
+import {
+  kUnstableReadReply,
+  kUnstableWriteCommand,
+} from "./internal/symbols.ts";
 
 type DefaultMessageType = string;
 type ValidMessageType = string | string[];
@@ -43,28 +46,28 @@ class RedisSubscriptionImpl<
   constructor(private executor: CommandExecutor) {}
 
   async psubscribe(...patterns: string[]) {
-    await this.executor.exec("PSUBSCRIBE", ...patterns);
+    await this.#writeCommand("PSUBSCRIBE", patterns);
     for (const pat of patterns) {
       this.patterns[pat] = true;
     }
   }
 
   async punsubscribe(...patterns: string[]) {
-    await this.executor.exec("PUNSUBSCRIBE", ...patterns);
+    await this.#writeCommand("PUNSUBSCRIBE", patterns);
     for (const pat of patterns) {
       delete this.patterns[pat];
     }
   }
 
   async subscribe(...channels: string[]) {
-    await this.executor.exec("SUBSCRIBE", ...channels);
+    await this.#writeCommand("SUBSCRIBE", channels);
     for (const chan of channels) {
       this.channels[chan] = true;
     }
   }
 
   async unsubscribe(...channels: string[]) {
-    await this.executor.exec("UNSUBSCRIBE", ...channels);
+    await this.#writeCommand("UNSUBSCRIBE", channels);
     for (const chan of channels) {
       delete this.channels[chan];
     }
@@ -155,6 +158,10 @@ class RedisSubscriptionImpl<
   close() {
     this.executor.connection.close();
   }
+
+  async #writeCommand(command: string, args: Array<string>): Promise<void> {
+    await this.executor.connection[kUnstableWriteCommand]({ command, args });
+  }
 }
 
 export async function subscribe<
diff --git a/redis.ts b/redis.ts
index b4ed6519..8e4b2f85 100644
--- a/redis.ts
+++ b/redis.ts
@@ -58,6 +58,7 @@ import type {
   SimpleString,
 } from "./protocol/shared/types.ts";
 import { createRedisPipeline } from "./pipeline.ts";
+import type { RedisSubscription } from "./pubsub.ts";
 import { psubscribe, subscribe } from "./pubsub.ts";
 import {
   convertMap,
@@ -1180,16 +1181,30 @@ class RedisImpl implements Redis {
     return this.execIntegerReply("PUBLISH", channel, message);
   }
 
-  subscribe<TMessage extends string | string[] = string>(
+  // deno-lint-ignore no-explicit-any
+  #subscription?: RedisSubscription<any>;
+  async subscribe<TMessage extends string | string[] = string>(
     ...channels: string[]
   ) {
-    return subscribe<TMessage>(this.executor, ...channels);
+    if (this.#subscription) {
+      await this.#subscription.subscribe(...channels);
+      return this.#subscription;
+    }
+    const subscription = await subscribe<TMessage>(this.executor, ...channels);
+    this.#subscription = subscription;
+    return subscription;
   }
 
-  psubscribe<TMessage extends string | string[] = string>(
+  async psubscribe<TMessage extends string | string[] = string>(
     ...patterns: string[]
   ) {
-    return psubscribe<TMessage>(this.executor, ...patterns);
+    if (this.#subscription) {
+      await this.#subscription.psubscribe(...patterns);
+      return this.#subscription;
+    }
+    const subscription = await psubscribe<TMessage>(this.executor, ...patterns);
+    this.#subscription = subscription;
+    return subscription;
   }
 
   pubsubChannels(pattern?: string) {
diff --git a/tests/commands/pubsub.ts b/tests/commands/pubsub.ts
index 2d3deac2..35d7c737 100644
--- a/tests/commands/pubsub.ts
+++ b/tests/commands/pubsub.ts
@@ -14,7 +14,7 @@ export function pubsubTests(
 ): void {
   const getOpts = () => ({ hostname: "127.0.0.1", port: getServer().port });
 
-  it("subscribe() & unsubscribe()", async () => {
+  it("supports unsubscribing channels by `unsubscribe()`", async () => {
     const opts = getOpts();
     const client = await connect(opts);
     const sub = await client.subscribe("subsc");
@@ -24,7 +24,7 @@ export function pubsubTests(
     client.close();
   });
 
-  it("receive()", async () => {
+  it("supports reading messages sequentially by `receive()`", async () => {
     const opts = getOpts();
     const client = await connect(opts);
     const pub = await connect(opts);
@@ -74,7 +74,7 @@ export function pubsubTests(
     });
   });
 
-  it("psubscribe()", async () => {
+  it("supports `psubscribe()`", async () => {
     const opts = getOpts();
     const client = await connect(opts);
     const pub = await connect(opts);
@@ -104,7 +104,7 @@ export function pubsubTests(
     client.close();
   });
 
-  it("retry", async () => {
+  it("supports automatic reconnection of subscribers", async () => {
     const opts = getOpts();
     const port = nextPort();
     let tempServer = await startRedis({ port });
@@ -126,11 +126,14 @@ export function pubsubTests(
       messages++;
     }, 900);
 
+    // Intentionally stops the server after the first message is delivered.
     setTimeout(() => stopRedis(tempServer), 1000);
 
     const { promise, resolve, reject } = Promise.withResolvers<void>();
     setTimeout(async () => {
       try {
+        // At this point, the server is assumed to be stopped.
+        // The subscriber and publisher should attempt to reconnect.
         assertEquals(
           subscriberClient.isConnected,
           false,
@@ -141,14 +144,17 @@ export function pubsubTests(
           false,
           "The publisher client still thinks it is connected.",
         );
+        assert(messages >= 1, "At least one message should be published.");
         assert(messages < 5, "Too many messages were published.");
 
+        // Reboot the server.
         tempServer = await startRedis({ port });
 
         const tempClient = await connect({ ...opts, port });
         await tempClient.ping();
         tempClient.close();
 
+        // Wait for the subscriber and publisher to reconnect...
         await delay(1000);
 
         assert(
@@ -193,7 +199,7 @@ export function pubsubTests(
     },
   });
 
-  it("pubsubNumsub()", async () => {
+  it("supports `pubsubNumsub()`", async () => {
     const opts = getOpts();
     const subClient1 = await connect(opts);
     await subClient1.subscribe("test1", "test2");
@@ -209,4 +215,46 @@ export function pubsubTests(
     subClient2.close();
     pubClient.close();
   });
+
+  it("supports calling `subscribe()` multiple times", async () => {
+    // https://github.com/denodrivers/redis/issues/390
+    const opts = getOpts();
+    const redis = await connect(opts);
+    const pub = await connect(opts);
+    const channel1 = "foo";
+    const channel2 = "bar";
+
+    // First subscription
+    const sub1 = await redis.subscribe(channel1);
+    const it1 = sub1.receive();
+    const promise1 = it1.next();
+    try {
+      // Second subscription
+      const sub2 = await redis.subscribe(channel2);
+      try {
+        const message = "A";
+        await pub.publish(channel1, message);
+        const result = await promise1;
+        assert(!result.done);
+        assertEquals(result.value, { channel: channel1, message });
+
+        const it2 = sub2.receive();
+        const promise2 = it2.next();
+        const message2 = "B";
+        await pub.publish(channel2, message2);
+        const result2 = await promise2;
+        assert(!result2.done);
+        assertEquals(result2.value, {
+          channel: channel2,
+          message: message2,
+        });
+      } finally {
+        sub2.close();
+      }
+    } finally {
+      pub.close();
+      sub1.close();
+      redis.close();
+    }
+  });
 }