diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index b6a7ba8c7..e890cdf1e 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -2,11 +2,15 @@ on:
   push:
     branches:
       - main
+      - experimental
   pull_request:
   release:
     types:
       - created
 
+env:
+  BRANCH_TAG: ${{ github.ref_name == 'experimental' && 'experimental' || '' }}
+
 name: CI
 jobs:
   lint:
@@ -145,7 +149,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}/@dcl/js-runtime'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -165,7 +172,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}/@dcl/ecs'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -197,7 +207,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}/@dcl/react-ecs'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -217,7 +230,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}/@dcl/inspector'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -251,7 +267,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -292,7 +311,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}
@@ -318,7 +340,10 @@ jobs:
           s3-bucket: ${{ secrets.SDK_TEAM_S3_BUCKET }}
           s3-bucket-region: ${{ secrets.SDK_TEAM_AWS_REGION }}
           s3-bucket-key-prefix: '@dcl/js-sdk-toolchain/branch/${{ github.head_ref || github.ref }}'
+          custom-tag: ${{ env.BRANCH_TAG }}
+          branch-to-custom-tag: ${{ env.BRANCH_TAG }}
         env:
+          BRANCH_NAME: ${{ github.ref_name }}
           NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
           AWS_ACCESS_KEY_ID: ${{ secrets.SDK_TEAM_AWS_ID }}
           AWS_SECRET_ACCESS_KEY: ${{ secrets.SDK_TEAM_AWS_SECRET }}