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This repository has been archived by the owner on Mar 5, 2024. It is now read-only.
Reviewed multiple articles, here is a summary:
Step 1 – Calculate the CAC (Customer Acquisition Cost)
If you have not calculated CAC previously, I explain how to calculate CAC here.
=Sales and Marketing Expense/New Customers Acquired
Step 2 – Calculate the CAC Payback Period
To calculate the payback period, you need:
CAC, MRR, and ACS (or MRR * GM % of Recurring Revenue)
CAC Payback = CAC/(MRR-ACS)
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