diff --git a/README.md b/README.md
index e05760e..b57dd28 100644
--- a/README.md
+++ b/README.md
@@ -2,6 +2,24 @@
 
 This is a small cyclic dependency checker for Dart projects.
 
+## Background
+
+One of the most common mistakes we see when writing frontend applications (or even backend applications) is
+how the code is organized. Ever since the advent of Ruby on Rails, engineers started organizing code by "function
+in the framework", for example a `Controller` goes into the `controllers` folder.
+The problem with this approach is that it makes the codebase harder to manage / re-structure / re-architecture 
+over time.
+
+If you ever need to extract a specific feature set, you will have to go all over the codebase to extract it.
+It might not even be possible because of tight coupling.
+
+**Tight coupling is introduced by cyclic dependencies.**
+
+This tool assumes that you will organize your code by features
+instead of "which part of the framework does this match?".
+Our [flutter-starter](https://github.com/initialcapacity/flutter-starter) shows an example of code organization 
+and usage of this tool.
+
 ## Setup
 
 From inside one of your Dart projects
@@ -10,6 +28,8 @@ From inside one of your Dart projects
 dart pub add cyclic_dependency_checks --git-url=https://github.com/dam5s/cyclic_dependency_checks.git --git-ref=release/0.2.0
 ```
 
+`release/0.2.0` here is a tag from [one of the releases](releases). 
+
 ## Running it
 
 Again, from inside your Dart project