diff --git a/apps/web/lib/finalize-purchase.ts b/apps/web/lib/finalize-purchase.ts
index b56ae5031..82a9d709f 100644
--- a/apps/web/lib/finalize-purchase.ts
+++ b/apps/web/lib/finalize-purchase.ts
@@ -1,8 +1,15 @@
 import CourseModel, { Course } from "../models/Course";
 import UserModel, { User } from "../models/User";
+import PurchaseModel, { Purchase } from "@models/Purchase";
+import DomainModel, { Domain } from "@models/Domain";
 import { triggerSequences } from "./trigger-sequences";
 import { recordActivity } from "./record-activity";
 import { Constants, Progress } from "@courselit/common-models";
+import saleEmailTemplate from "@/templates/sale-email";
+import pug from "pug";
+import { send } from "@/services/mail";
+import { formattedLocaleDate } from "@ui-lib/utils";
+import { error } from "@/services/logger";
 
 export default async (
     userId: string,
@@ -52,6 +59,56 @@ export default async (
                     purchaseId,
                 },
             });
+
+            await sendSaleNotificationToAdmins({
+                user,
+                course,
+                purchaseId,
+            });
         }
     }
 };
+
+async function sendSaleNotificationToAdmins({ user, course, purchaseId }) {
+    try {
+        const domain: Domain | null = await DomainModel.findOne({
+            _id: user?.domain,
+        });
+
+        const purchase: Purchase | null = await PurchaseModel.findOne({
+            orderId: purchaseId,
+        });
+
+        const usersWithManagePermissions = await UserModel.find(
+            {
+                domain: domain?._id,
+                $or: [
+                    { userId: course.creatorId, permissions: "course:manage" },
+                    { permissions: "course:manage_any" },
+                ],
+            },
+            { email: 1 },
+        ).lean();
+
+        const courseAdminsEmails = usersWithManagePermissions.map(
+            (x) => x.email,
+        );
+
+        const emailBody = pug.render(saleEmailTemplate, {
+            order: purchase?.orderId,
+            courseName: course.title,
+            coursePrice: course.cost,
+            date: formattedLocaleDate(purchase.purchasedOn),
+            email: user?.email,
+            hideCourseLitBranding: domain?.settings.hideCourseLitBranding,
+        });
+
+        await send({
+            to: courseAdminsEmails,
+            subject: `Yay! You have made a sale!`,
+            body: emailBody,
+        });
+    } catch (err) {
+        error("Failed to send sale notification mail", err);
+    }
+}
diff --git a/apps/web/pages/api/payment/initiate.ts b/apps/web/pages/api/payment/initiate.ts
index 99ea26eff..3b6d3318e 100644
--- a/apps/web/pages/api/payment/initiate.ts
+++ b/apps/web/pages/api/payment/initiate.ts
@@ -6,7 +6,7 @@ import { getPaymentMethod } from "../../../payments";
 import PurchaseModel from "../../../models/Purchase";
 import finalizePurchase from "../../../lib/finalize-purchase";
 import { error } from "../../../services/logger";
-import User from "@models/User";
+import UserModel from "@models/User";
 import DomainModel, { Domain } from "@models/Domain";
 import { auth } from "@/auth";
 
@@ -32,7 +32,7 @@ export default async function handler(
 
     let user;
     if (session) {
-        user = await User.findOne({
+        user = await UserModel.findOne({
             email: session.user!.email,
             domain: domain._id,
             active: true,
diff --git a/apps/web/templates/sale-email.ts b/apps/web/templates/sale-email.ts
new file mode 100644
index 000000000..9c8ad22ae
--- /dev/null
+++ b/apps/web/templates/sale-email.ts
@@ -0,0 +1,56 @@
+const saleEmailTemplate = `
+doctype html
+html
+    head
+        style(type='text/css').
+            .cta-container {
+                margin: 32px 0px;
+                text-align: center;
+            }
+            .cta {
+                border: 1px solid #07077b;
+                border-radius: 4px;
+                padding: 4px 8px;
+                text-decoration: none;
+                color: white;
+                background-color: #07077b;
+                font-weight: bold;
+            }
+            .cta:hover {
+                background-color: #060665;
+            }
+            .courselit-branding-container {
+                margin: 40px 0px;
+            }
+            .courselit-branding-cta {
+                text-decoration: none;
+                color: #000000;
+                padding: 6px 10px;
+                background-color: #FFFFFF;
+                border: 1px solid;
+                border-radius: 6px;
+                text-align: center;
+            }
+            .signature {
+                padding-top: 20px;
+            }
+    body
+        p   Yay! You have made a sale!
+        p   Order: #{order}
+        p   Date: #{date}
+        p   Email: #{email}
+        p   Course Title: #{courseName}
+        p   Course Price: #{coursePrice}
+        p(class="signature") 
+            | Best,
+        p   #[a(href="https://x.com/courselit") @CourseLit]
+        if !hideCourseLitBranding
+            div(class="courselit-branding-container")
+                a(
+                    href="https://courselit.app"
+                    target="_blank"
+                    class="courselit-branding-cta"
+                ) Powered by <strong> CourseLit </strong>
+`;
+
+export default saleEmailTemplate;