diff --git a/aws/pinpoint_to_sqs_sms_callbacks/dashboards.tf b/aws/pinpoint_to_sqs_sms_callbacks/dashboards.tf
index 8fdaa6f3f..e6d03b531 100644
--- a/aws/pinpoint_to_sqs_sms_callbacks/dashboards.tf
+++ b/aws/pinpoint_to_sqs_sms_callbacks/dashboards.tf
@@ -70,7 +70,7 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "eks-notification-canada-cadelivery-receipts" ]
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}delivery-receipts" ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
@@ -104,7 +104,7 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "eks-notification-canada-cadelivery-receipts" ]
+                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "${var.celery_queue_prefix}delivery-receipts" ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
@@ -334,12 +334,12 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "eks-notification-canada-casend-sms-high", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_high_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
-                "title": "Approximate age of oldest message in send-sms-high",
+                "title": "Approximate age of oldest message in ${var.sqs_send_sms_high_queue_name}",
                 "stat": "Average",
                 "period": 60,
                 "annotations": {
@@ -373,12 +373,12 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "eks-notification-canada-casend-sms-medium", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_medium_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
-                "title": "Approximate age of oldest message in send-sms-medium",
+                "title": "Approximate age of oldest message in ${var.sqs_send_sms_medium_queue_name}",
                 "stat": "Average",
                 "period": 60,
                 "annotations": {
@@ -407,12 +407,12 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "eks-notification-canada-casend-sms-low", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_low_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
-                "title": "Approximate age of oldest message in send-sms-low",
+                "title": "Approximate age of oldest message in ${var.sqs_send_sms_low_queue_name}",
                 "stat": "Average",
                 "period": 60,
                 "annotations": {
@@ -451,14 +451,14 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "eks-notification-canada-casend-sms-high", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_high_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
                 "stat": "Average",
                 "period": 60,
-                "title": "Number of messages visible in send-sms-high"
+                "title": "Number of messages visible in ${var.sqs_send_sms_high_queue_name}"
             }
         },
         {
@@ -469,14 +469,14 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "eks-notification-canada-casend-sms-low", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_low_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
                 "stat": "Average",
                 "period": 60,
-                "title": "Number of messages visible in send-sms-low"
+                "title": "Number of messages visible in ${var.sqs_send_sms_low_queue_name}"
             }
         },
         {
@@ -487,14 +487,14 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
             "type": "metric",
             "properties": {
                 "metrics": [
-                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "eks-notification-canada-casend-sms-medium", { "region": "${var.region}" } ]
+                    [ "AWS/SQS", "ApproximateNumberOfMessagesVisible", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_medium_queue_name}", { "region": "${var.region}" } ]
                 ],
                 "view": "timeSeries",
                 "stacked": false,
                 "region": "${var.region}",
                 "stat": "Average",
                 "period": 60,
-                "title": "Number of messages visible in send-sms-medium"
+                "title": "Number of messages visible in ${var.sqs_send_sms_medium_queue_name}"
             }
         }
     ]
@@ -502,3 +502,130 @@ resource "aws_cloudwatch_dashboard" "pinpoint" {
 EOF
 }
 
+resource "aws_cloudwatch_dashboard" "sms-send-rate" {
+  count          = var.cloudwatch_enabled ? 1 : 0
+  dashboard_name = "Specialized-sms-send-rate"
+  dashboard_body = <<EOF
+{
+    "widgets": [
+        {
+            "height": 6,
+            "width": 8,
+            "y": 0,
+            "x": 0,
+            "type": "log",
+            "properties": {
+                "query": "SOURCE 'sns/${var.region}/${var.account_id}/PinpointDirectPublishToPhoneNumber' | filter isFinal = 1 \n| stats sum(totalMessageParts) as fragments, count(*) as sms by datefloor(messageRequestTimestamp, 1m)",
+                "region": "${var.region}",
+                "stacked": false,
+                "title": "SMS Send Rate Per Minute",
+                "view": "timeSeries"
+            }
+        },
+        {
+            "height": 6,
+            "width": 6,
+            "y": 6,
+            "x": 12,
+            "type": "metric",
+            "properties": {
+                "metrics": [
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_high_queue_name}", { "region": "${var.region}", "label": "High" } ],
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_medium_queue_name}", { "region": "${var.region}", "label": "Medium" } ],
+                    [ "AWS/SQS", "ApproximateAgeOfOldestMessage", "QueueName", "${var.celery_queue_prefix}${var.sqs_send_sms_low_queue_name}", { "region": "${var.region}", "label": "Low" } ]
+                ],
+                "view": "singleValue",
+                "stacked": false,
+                "region": "${var.region}",
+                "title": "SMS SQS Queues Delays",
+                "period": 60,
+                "stat": "Maximum",
+                "sparkline": true
+            }
+        },
+        {
+            "height": 6,
+            "width": 6,
+            "y": 6,
+            "x": 18,
+            "type": "metric",
+            "properties": {
+                "metrics": [
+                    [ "ContainerInsights/Prometheus", "kube_deployment_status_replicas_available", "namespace", "notification-canada-ca", "ClusterName", "notification-canada-ca-production-eks-cluster", "deployment", "celery-sms-send-primary", { "region": "${var.region}", "label": "celery-sms-send-primary" } ],
+                    [ "ContainerInsights/Prometheus", "kube_deployment_status_replicas_available", "namespace", "notification-canada-ca", "ClusterName", "notification-canada-ca-production-eks-cluster", "deployment", "celery-sms-send-scalable", { "region": "${var.region}", "label": "celery-sms-send-scalable" } ]
+                ],
+                "sparkline": true,
+                "view": "singleValue",
+                "region": "${var.region}",
+                "title": "Pods",
+                "period": 60,
+                "stat": "Maximum"
+            }
+        },
+        {
+            "height": 6,
+            "width": 8,
+            "y": 0,
+            "x": 8,
+            "type": "metric",
+            "properties": {
+                "metrics": [
+                    [ "NotificationCanadaCa", "production_notifications_celery_sms_total-time", "metric_type", "timing", { "region": "${var.region}", "label": "time" } ]
+                ],
+                "view": "timeSeries",
+                "stacked": false,
+                "region": "${var.region}",
+                "title": "Average Notify SMS Send Time",
+                "period": 60,
+                "stat": "Average",
+                "yAxis": {
+                    "left": {
+                        "showUnits": false,
+                        "label": "seconds"
+                    }
+                }
+            }
+        },
+        {
+            "height": 6,
+            "width": 12,
+            "y": 6,
+            "x": 0,
+            "type": "log",
+            "properties": {
+                "query": "SOURCE '/aws/containerinsights/notification-canada-ca-production-eks-cluster/application' | fields @timestamp as Time, kubernetes.container_name as Deployment, log\n| filter kubernetes.container_name like /^celery-sms-send/\n| filter @message like /ERROR\\/.*Worker/ or @message like /ERROR\\/MainProcess/ \n| sort @timestamp desc\n",
+                "region": "${var.region}",
+                "stacked": false,
+                "title": "SMS Sending Celery Errors",
+                "view": "table"
+            }
+        },
+        {
+            "height": 6,
+            "width": 8,
+            "y": 0,
+            "x": 16,
+            "type": "log",
+            "properties": {
+                "query": "SOURCE '/aws/containerinsights/notification-canada-ca-production-eks-cluster/application' | fields @timestamp, log, kubernetes.container_name as app, kubernetes.pod_name as pod_name, @logStream\n| filter kubernetes.container_name like /^celery-sms/\n| filter @message like /succeeded/\n| fields strcontains(@message, 'Task deliver_throttled_sms') as is_throttled_sms\n| fields strcontains(@message, 'Task deliver_sms') as is_normal_sms\n| stats sum(is_normal_sms) as normal_sms, sum(is_throttled_sms)as throttled_sms by bin(1m)",
+                "queryLanguage": "LOGSQL",
+                "region": "${var.region}",
+                "title": "Normal vs Throttled SMS",
+                "view": "timeSeries",
+                "stacked": false
+            }
+        },
+        {
+            "height": 6,
+            "width": 24,
+            "y": 12,
+            "x": 0,
+            "type": "text",
+            "properties": {
+                "markdown": "# Notes\n\n- send time will go up substantially while sending throttled SMS\n"
+            }
+        }
+    ]
+}
+EOF
+}