diff --git a/app/config.py b/app/config.py
index 3ca9e70576..7a4ff76412 100644
--- a/app/config.py
+++ b/app/config.py
@@ -565,6 +565,9 @@ class Config(object):
     SRE_USER_NAME = "SRE_CLIENT_USER"
     SRE_CLIENT_SECRET = os.getenv("SRE_CLIENT_SECRET")
 
+    # TODO: Adjust when actual threshold is defined
+    CALLBACK_FAILURE_THRESHOLD_PERCENTAGE = 0.5
+
     @classmethod
     def get_sensitive_config(cls) -> list[str]:
         "List of config keys that contain sensitive information"
diff --git a/migrations/versions/0453_add_callback_failure_email.py b/migrations/versions/0453_add_callback_failure_email.py
new file mode 100644
index 0000000000..709c37fa3b
--- /dev/null
+++ b/migrations/versions/0453_add_callback_failure_email.py
@@ -0,0 +1,108 @@
+"""
+Revision ID: 0453_add_callback_failure_email
+Revises: 0452_set_pgaudit_config
+Create Date: 2024-06-04 16:09:00
+"""
+from datetime import datetime
+
+from alembic import op
+from flask import current_app
+
+revision = "0453_add_callback_failure_email"
+down_revision = "0452_set_pgaudit_config"
+
+callback_failure_template_id = current_app.config["CALLBACK_FAILURE_TEMPLATE_ID"]
+
+def upgrade():
+    template_insert = """
+        INSERT INTO templates (id, name, template_type, created_at, content, archived, service_id, subject,
+        created_by_id, version, process_type, hidden)
+        VALUES('{}', '{}', '{}', '{}', '{}', False, '{}', '{}', '{}', 1, '{}', false)
+    """
+    template_history_insert = """
+        INSERT INTO templates_history (id, name, template_type, created_at, content, archived, service_id, subject,
+        created_by_id, version, process_type, hidden)
+        VALUES ('{}', '{}', '{}', '{}', '{}', False, '{}', '{}', '{}', 1, '{}', false)
+    """
+
+    callback_failure_content = "\n".join(
+        [
+            "[[fr]]",
+            "(la version française suit)",
+            "[[/fr]]",
+            "",
+            "[[en]]",
+            "Hello ((name)),",
+            "",
+            "The callbacks for “((service_name))” are not working.  This could mean that:",
+            "",
+            "(1) Your callback service is down.",
+            "(2) Your service is using a proxy that we cannot access.",
+            "(3) We’re able to reach your service, but it responds with errors.",
+            "",
+            "It’s important to check your callback service is running, check your callback service’s logs for errors and repair any errors in your logs. Once you’ve taken these steps, request confirmation that your callbacks are working again by contacting us.",
+            "",
+            "The GC Notify team",
+            "[[/en]]",
+            "",
+            "---",
+            "",
+            "[[fr]]",
+            "Bonjour ((name)),",
+            "",
+            "Les rappels pour « ((service_name)) » ne fonctionnent pas. Cela pourrait signifier que :"
+            "",
+            "Votre service de rappel est hors service.",
+            "Votre service utilise un proxy auquel nous ne pouvons pas accéder.",
+            "Nous parvenons à joindre votre service, mais il répond avec des erreurs.",
+            "Il est important de vérifier que votre service de rappel fonctionne, de consulter les journaux de votre service de rappel pour y détecter des erreurs et de corriger les erreurs dans vos journaux. Une fois ces étapes effectuées, veuillez demander une confirmation que vos rappels fonctionnent à nouveau en nous contactant.",
+            "",
+            "L’équipe GC Notify",
+            "[[/fr]]",
+        ]
+    )
+
+    templates = [
+        {
+            "id": callback_failure_template_id,
+            "name": "Callback failures EMAIL",
+            "subject": "Your callbacks are not working | Vos rappels ne fonctionnent pas",
+            "content": callback_failure_content,
+        }
+    ]
+
+    for template in templates:
+        op.execute(
+            sqltext=template_insert.format(
+                template["id"],
+                template["name"],
+                "email",
+                datetime.utcnow(),
+                template["content"],
+                current_app.config["NOTIFY_SERVICE_ID"],
+                template["subject"],
+                current_app.config["NOTIFY_USER_ID"],
+                "normal",
+            )
+        )
+
+    op.execute(
+            template_history_insert.format(
+                template["id"],
+                template["name"],
+                "email",
+                datetime.utcnow(),
+                template["content"],
+                current_app.config["NOTIFY_SERVICE_ID"],
+                template["subject"],
+                current_app.config["NOTIFY_USER_ID"],
+                "normal",
+            )
+        )
+
+def downgrade():
+    op.execute("DELETE FROM notifications WHERE template_id = '{}'".format(callback_failure_template_id))
+    op.execute("DELETE FROM notification_history WHERE template_id = '{}'".format(callback_failure_template_id))
+    op.execute("DELETE FROM template_redacted WHERE template_id = '{}'".format(callback_failure_template_id))
+    op.execute("DELETE FROM templates_history WHERE id = '{}'".format(callback_failure_template_id))
+    op.execute("DELETE FROM templates WHERE id = '{}'".format(callback_failure_template_id))
\ No newline at end of file