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What message do we want to give people after visiting the site?

Theme. Feel of the site; in words? Hip, serious, laid-back, academia, Landau, Feymann?

Color scheme; font; developing around the theme words.

Content. Crucial pieces the Research page; graphics on the front page; text on front-page.

News / Public out-reach? Do we want a blog / twitter channel? Do we have the capability to operate it?