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2013-06-business-open-data.html
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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>The Business of Open Data</title>
<meta name="description" content="The Business of Open Data">
<meta name="author" content="Ulrich Atz">
<meta name="apple-mobile-web-app-capable" content="yes"/>
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"/>
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</head>
<body>
<div class="reveal">
<!-- Any section element inside of this container is displayed as a slide -->
<div class="slides">
<section id="titlepage">
<h1>The Business of <b>Open Data</b></h1>
<br>
<p>Ulrich Atz · Open Data Institute</p>
<a href="mailto:[email protected]">[email protected]</a> <a href="https://twitter.com/statshero">@statshero</a>
<hr>
<span style="font-size:16px;">
<p>You can access the slides at <a href="http://theodi.github.io/presentations/"> <code class="url">http://theodi.github.io/presentations</code></a>.</p>
<p>Thanks also to <a href="https://twitter.com/JeniT">@JeniT</a>.</p>
<p>Use arrows to navigate. Press 'f' for fullscreen. Press the <code>Escape</code> key to see all slides.</p>
</span>
<a class="image" href="http://theodi.org"><img height="34" style="border:none;" src="brand/odi_logo.svg" alt="ODI"></a>
<a class="image" href="http://creativecommons.org/licenses/by-sa/3.0/"><img width="97" height="34" style="border:none;" src="brand/licence.png" alt="Creative Commons"></a>
</section>
<section id="value">
<h2>Open data, <br>economic value?</h2>
<br>
<a class="image"> <img src="unlock-value/redhat.png" style="border:none;"></a>
<p class="fragment">Example open source > £1 billion revenue</p>
<br>
<a class="image fragment"> <img src="unlock-value/prescribing.png" style="border:none;"> </a>
<p><a href="http://prescribinganalytics.com/" class="fragment">Prescribing Analytics</a></p>
</section>
<section>
<h2>ODI Startup Programme</h2>
<ul>
<li>supporting startups</li>
<li>space & mentoring</li>
<li>connnections</li>
<li>6 so far</li>
<br>
</ul>
<p><a class="logo" href="http://mastodonc.com"><img height="80" style="border:none;" src="business-open-data/mastodon-c.png"></a>
<a class="logo" href="http://honestbuildings.com"><img height="80" style="border:none;" src="business-open-data/honestbuildings.jpg"></a>
<a class="logo" href="http://carbonculture.net"><img height="80" style="border:none;" src="business-open-data/carbonculture.png"></a>
<a class="logo" href="http://locatable.com"><img height="80" style="border:none;" src="business-open-data/locatable_logo.png"></a>
<a class="logo" href="http://opencorporates.com"><img height="60" style="border:none;" src="business-open-data/opencorporates.png"></a>
<a class="logo" href="http://placr.co.uk"><img height="60" style="border:none;" src="business-open-data/placr.png"></a>
</p>
</section>
<section id="bdw">
<h2>Data everywhere?</h2>
<a class="image"> <img src="unlock-value/bdw13.png"> </a>
<ol>
<li><b>Big data</b></li>
<li><b>Open data</b></li>
<li><b>Personal data</b></li>
<li><b>[ ? ] data</b></li>
</ol>
</section>
<section id="3models">
<h3>Three Model Types</h3>
<ol>
<li><b>Freemium</b></li> <p>Free entry level, charged added value</p>
<li><b>Cross-subsidy</b></li> <p>Get extra benefit from your data</p>
<li><b>Network Effects</b></li> <p>Collaborate in rich data environment</p>
</ol>
</section>
<section id="businesscanvas">
<a class="image" href="http://www.businessmodelgeneration.com/canvas"><img src="unlock-value/businesscanvas.png"></a>
</section>
<section>
<h3>Value Proposition <br> for <b>Closed Data</b></h3> <br> <br>
<a class="image"> <img src="unlock-value/valueprop.jpg"> </a>
<h1 class="fragment"><code>data</code></h1>
</section>
<section>
<h4>Value Proposition for <b>Closed Data</b></h4>
<a class="image"> <img height="600" src="unlock-value/closed1.png"> </a>
</section>
<section>
<h4>Value Proposition for <b>Closed Data</b></h4>
<a class="image"> <img height="600" src="unlock-value/closed2.png"> </a>
</section>
<section>
<h1>Freemium</h1>
</section>
<section>
<a class="image"> <img src="unlock-value/freemium.png"> </a>
</section>
<section>
<h3>Example Businesses</h3><br>
<ul>
<li><b>Share-alike dual licence</b></li> <p>Pay <a href="http://opencorporates.com/">OpenCorporates</a> to use privately</p>
<li><b>Added-value products</b></li> <p>Pay <a href="http://geolytix.co.uk/">GeoLytix</a> to get up-to-date data</p>
<li><b>Better service</b></li> <p>Pay <a href="http://placr.co.uk/">Placr</a> to exceed rate limits</p>
</ul>
</section>
<section>
<h1>Cross-Subsidy</h1>
</section>
<section>
<a class="image"> <img src="unlock-value/cross.png"> </a>
</section>
<section>
<h3>Peer-to-peer lending</h3>
<p>Example of building trust and transparency!</p>
<a class="logo" href="http://lendingclub.com"><img height="60" style="border:none;" src="business-open-data/lendingclub.png"></a>
</section>
<section>
<h1>Network Effects</h1>
</section>
<section>
<h3>Simple Data Flow Model</h3>
<a class="image"> <img src="unlock-value/flow1.png"> </a>
</section>
<section>
<h3>Real-World Data Flows</h3>
<a class="image"> <img src="unlock-value/flow2.png"> </a>
</section>
<section>
<h3>Collaborate!</h3>
<p><b>Distributed effort</b>: reduced cost, enhanced value</p>
<p><b>Host benefits</b>: improved data, moderation</p>
<br>
<p>Examples:</p>
<ul>
<li>MusicBrainz</li>
<li>OpenStreetMap</li>
<li>legislation.gov.uk</li>
</ul>
</section>
<section id="summary">
<p style="font-size:80px;"><i>Your startup next?</i></p>
<p>Data everywhere</p>
<ol>
<li><b>Freemium</b></li>
<li><b>Cross-subsidy</b></li>
<li><b>Network Effects</b></li>
</ol>
</section>
<section>
<h3>Questions?</h3><br>
<p><img class="logo" src="brand/ODI-logo-lg.png" alt="ODI" style="border:none; box-shadow: none;"></a></p>
<br>
<p>Ulrich Atz · <a href="mailto:[email protected]">[email protected]</a> · <a href="https://twitter.com/statshero">@statshero</a></p>
</section>
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