diff --git a/README.md b/README.md
index 83cc0f24..bee1272b 100644
--- a/README.md
+++ b/README.md
@@ -215,7 +215,7 @@ val consumerAndProducer: Task[(RabbitMQConsumer[Task], RabbitMQProducer[Task, By
           Task.now(DeliveryResult.Reject)
       }
 
-      producer <- connection.newProducer("producer", monitor)
+      producer <- connection.newProducer[Bytes]("producer", monitor)
     } yield (consumer, producer)
   }
 
@@ -232,7 +232,7 @@ val consumer = rabbitConnection.newConsumer[Bytes]("consumer", monitor) {
     Task.now(DeliveryResult.Reject)
 }.runSyncUnsafe(10.seconds) // RabbitMQConsumer[Task]
 
-val sender = rabbitConnection.newProducer("producer", monitor).runSyncUnsafe(10.seconds) // RabbitMQProducer[Task, Bytes]
+val sender = rabbitConnection.newProducer[Bytes]("producer", monitor).runSyncUnsafe(10.seconds) // RabbitMQProducer[Task, Bytes]
 
 sender.send(...).runAsync // because it's Task, don't forget to run it ;-)
 ```
@@ -254,7 +254,7 @@ val consumer = rabbitConnection.newConsumer[Bytes]("consumer", monitor) {
     Future.successful(DeliveryResult.Reject)
 }.await // RabbitMQConsumer[Future]
 
-val sender = rabbitConnection.newProducer("producer", monitor).await // RabbitMQProducer[Future]
+val sender = rabbitConnection.newProducer[Bytes]("producer", monitor).await // RabbitMQProducer[Future, Bytes]
 
 sender.send(...) // Future[Unit]
 ```
diff --git a/core/src/main/scala/com/avast/clients/rabbitmq/converters.scala b/core/src/main/scala/com/avast/clients/rabbitmq/converters.scala
index f5949a7c..666daa36 100644
--- a/core/src/main/scala/com/avast/clients/rabbitmq/converters.scala
+++ b/core/src/main/scala/com/avast/clients/rabbitmq/converters.scala
@@ -21,6 +21,16 @@ trait CheckedDeliveryConverter[A] extends DeliveryConverter[A] {
 
 object DeliveryConverter {
   implicit val identity: DeliveryConverter[Bytes] = (b: Bytes) => Right(b)
+  implicit val bytesArray: DeliveryConverter[Array[Byte]] = (b: Bytes) => Right(b.toByteArray)
+  implicit val utf8Text: CheckedDeliveryConverter[String] = new CheckedDeliveryConverter[String] {
+    override def canConvert(d: Delivery[Bytes]): Boolean = d.properties.contentType match {
+      case Some(contentType) =>
+        val ct = contentType.toLowerCase
+        ct.startsWith("text") && (ct.contains("charset=utf-8") || ct.contains("charset=\"utf-8\""))
+      case None => true
+    }
+    override def convert(b: Bytes): Either[ConversionException, String] = Right(b.toStringUtf8)
+  }
 }
 
 @implicitNotFound("Could not find ProductConverter for ${A}, try to import or define some")
@@ -35,7 +45,23 @@ trait ProductConverter[A] {
 object ProductConverter {
   implicit val identity: ProductConverter[Bytes] = new ProductConverter[Bytes] {
     override def convert(p: Bytes): Either[ConversionException, Bytes] = Right(p)
-
-    override def fillProperties(properties: MessageProperties): MessageProperties = properties
+    override def fillProperties(properties: MessageProperties): MessageProperties = properties.contentType match {
+      case None => properties.copy(contentType = Some("application/octet-stream"))
+      case _ => properties
+    }
+  }
+  implicit val bytesArray: ProductConverter[Array[Byte]] = new ProductConverter[Array[Byte]] {
+    override def convert(p: Array[Byte]): Either[ConversionException, Bytes] = Right(Bytes.copyFrom(p))
+    override def fillProperties(properties: MessageProperties): MessageProperties = properties.contentType match {
+      case None => properties.copy(contentType = Some("application/octet-stream"))
+      case _ => properties
+    }
+  }
+  implicit val utf8Text: ProductConverter[String] = new ProductConverter[String] {
+    override def convert(p: String): Either[ConversionException, Bytes] = Right(Bytes.copyFromUtf8(p))
+    override def fillProperties(properties: MessageProperties): MessageProperties = properties.contentType match {
+      case None => properties.copy(contentType = Some("text/plain; charset=utf-8"))
+      case _ => properties
+    }
   }
 }
diff --git a/core/src/main/scala/com/avast/clients/rabbitmq/javaapi/RabbitMQJavaConnectionImpl.scala b/core/src/main/scala/com/avast/clients/rabbitmq/javaapi/RabbitMQJavaConnectionImpl.scala
index 4c1df68c..6306dd8b 100644
--- a/core/src/main/scala/com/avast/clients/rabbitmq/javaapi/RabbitMQJavaConnectionImpl.scala
+++ b/core/src/main/scala/com/avast/clients/rabbitmq/javaapi/RabbitMQJavaConnectionImpl.scala
@@ -5,7 +5,7 @@ import java.util.function
 
 import com.avast.bytes.Bytes
 import com.avast.clients.rabbitmq.javaapi.JavaConverters._
-import com.avast.clients.rabbitmq.{RabbitMQConnection => ScalaConnection}
+import com.avast.clients.rabbitmq.{DeliveryConverter, RabbitMQConnection => ScalaConnection}
 import com.avast.metrics.api.Monitor
 import com.avast.metrics.scalaapi.{Monitor => ScalaMonitor}
 import monix.execution.Scheduler
@@ -30,10 +30,10 @@ private class RabbitMQJavaConnectionImpl(scalaConnection: ScalaConnection[Future
   }
 
   override def newPullConsumer(configName: String, monitor: Monitor, executor: ExecutorService): RabbitMQPullConsumer = {
-    implicit val sch: SchedulerService = Scheduler(executor)
-
     Await.result(
-      scalaConnection.newPullConsumer(configName, ScalaMonitor(monitor)).map(new DefaultRabbitMQPullConsumer(_, initTimeout)),
+      scalaConnection
+        .newPullConsumer(configName, ScalaMonitor(monitor))(DeliveryConverter.identity, ExecutionContext.fromExecutorService(executor))
+        .map(new DefaultRabbitMQPullConsumer(_, initTimeout)),
       initTimeout
     )
   }
diff --git a/core/src/test/scala/com/avast/clients/rabbitmq/DefaultRabbitMQProducerTest.scala b/core/src/test/scala/com/avast/clients/rabbitmq/DefaultRabbitMQProducerTest.scala
index 3d72483c..6d72a83c 100644
--- a/core/src/test/scala/com/avast/clients/rabbitmq/DefaultRabbitMQProducerTest.scala
+++ b/core/src/test/scala/com/avast/clients/rabbitmq/DefaultRabbitMQProducerTest.scala
@@ -32,6 +32,7 @@ class DefaultRabbitMQProducerTest extends TestBase {
     )
 
     val properties = new AMQP.BasicProperties.Builder()
+      .contentType("application/octet-stream")
       .build()
 
     val body = Bytes.copyFromUtf8(Random.nextString(10))
diff --git a/core/src/test/scala/com/avast/clients/rabbitmq/LiveTest.scala b/core/src/test/scala/com/avast/clients/rabbitmq/LiveTest.scala
index 9e35870f..d3d25fc1 100644
--- a/core/src/test/scala/com/avast/clients/rabbitmq/LiveTest.scala
+++ b/core/src/test/scala/com/avast/clients/rabbitmq/LiveTest.scala
@@ -85,7 +85,7 @@ class LiveTest extends TestBase with ScalaFutures {
       }
       .await
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).await
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).await
 
     sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).await
 
@@ -124,7 +124,7 @@ class LiveTest extends TestBase with ScalaFutures {
       }
       .await
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).await
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).await
 
     for (_ <- 1 to count) {
       sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).await
@@ -151,8 +151,8 @@ class LiveTest extends TestBase with ScalaFutures {
       }
       .await
 
-    val sender1 = rabbitConnection.newProducer("producer", Monitor.noOp()).await
-    val sender2 = rabbitConnection.newProducer("producer2", Monitor.noOp()).await
+    val sender1 = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).await
+    val sender2 = rabbitConnection.newProducer[Bytes]("producer2", Monitor.noOp()).await
 
     for (_ <- 1 to 10) {
       sender1.send("test", Bytes.copyFromUtf8(Random.nextString(10))).await
@@ -182,7 +182,7 @@ class LiveTest extends TestBase with ScalaFutures {
       }
       .await
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).await
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).await
 
     for (_ <- 1 to 10) {
       sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).await
@@ -210,7 +210,7 @@ class LiveTest extends TestBase with ScalaFutures {
       }
       .getOrElse(fail())
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).getOrElse(fail())
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).getOrElse(fail())
 
     for (_ <- 1 to 10) {
       sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).getOrElse(fail())
@@ -230,7 +230,7 @@ class LiveTest extends TestBase with ScalaFutures {
 
     val rabbitConnection = RabbitMQConnection.fromConfig[Task](config, ex).await.imapK[Try]
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).getOrElse(fail())
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).getOrElse(fail())
 
     // additional declarations
 
@@ -281,7 +281,7 @@ class LiveTest extends TestBase with ScalaFutures {
 
     rabbitConnection.newConsumer("consumer", Monitor.noOp())(h).await
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).await
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).await
 
     for (_ <- 1 to 10) {
       sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).await
@@ -302,7 +302,7 @@ class LiveTest extends TestBase with ScalaFutures {
 
     val consumer = rabbitConnection.newPullConsumer[Bytes]("consumer", Monitor.noOp()).futureValue
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).futureValue
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).futureValue
 
     for (_ <- 1 to 10) {
       sender.send("test", Bytes.copyFromUtf8(Random.nextString(10))).futureValue
@@ -365,7 +365,7 @@ class LiveTest extends TestBase with ScalaFutures {
           })
     }
 
-    val sender = rabbitConnection.newProducer("producer", Monitor.noOp()).futureValue
+    val sender = rabbitConnection.newProducer[Bytes]("producer", Monitor.noOp()).futureValue
 
     sender.send("test", Bytes.copyFromUtf8(randomString(10))).futureValue