diff --git a/platform/lib/platform/material.ex b/platform/lib/platform/material.ex
index caa229030..6139793f5 100644
--- a/platform/lib/platform/material.ex
+++ b/platform/lib/platform/material.ex
@@ -346,7 +346,8 @@ defmodule Platform.Material do
             with false <- Enum.member?([:owner, :manager], user_project_membership.role),
                  new_tags_json <- System.get_env("AUTOTAG_USER_INCIDENTS"),
                  false <- is_nil(new_tags_json) or String.trim(new_tags_json) == "",
-                 {:ok, new_tags} <- Jason.decode(new_tags_json) do
+                 {:ok, new_tags} <- Jason.decode(new_tags_json)
+                 false <- Enum.empty?(new_tags) do
               {:ok, new_media} =
                 update_media_attribute_audited(
                   media,