diff --git a/README.org b/README.org
index 34b5c3f..99fb8fb 100644
--- a/README.org
+++ b/README.org
@@ -558,6 +558,7 @@ Simple links may also be written manually in either sexp or non-sexp form, like:
 
 *Additions*
 + Face ~org-ql-view-title~, applied to view titles in header line.
++ Option ~org-ql-view-relative-deadline-prefix~.
 
 *Changes*
 + Command ~org-ql-find~ respects narrowing of the current buffer by default, allowing searching within the narrowed region.  (Using one ~C-u~ argument widens the current buffer, and using two ~C-u~ arguments prompts for the buffers to search.)
diff --git a/org-ql-view.el b/org-ql-view.el
index b0ec311..90d0521 100644
--- a/org-ql-view.el
+++ b/org-ql-view.el
@@ -242,6 +242,12 @@ See info node `(elisp)Cyclic Window Ordering'."
                                       (sexp :tag "org-super-agenda grouping expression")
                                       (variable :tag "Variable holding org-super-agenda  grouping expression"))))))))
 
+(defcustom org-ql-view-relative-deadline-prefix "due "
+  ;; TODO(v0.9): Add one for scheduled, too.
+  "Prefix for relative deadlines.
+Relative deadlines are, e.g. \"in 5d\", \"5d ago\"."
+  :type 'string)
+
 ;;;; Commands
 
 ;;;###autoload
@@ -1021,7 +1027,9 @@ property."
              (deadline-day-number (org-time-string-to-absolute
                                    (org-element-timestamp-interpreter deadline-date 'ignore)))
              (difference-days (- today-day-number deadline-day-number))
-             (relative-due-date (org-add-props (org-ql-view--format-relative-date difference-days) nil
+             (relative-due-date (org-add-props
+                                    (concat org-ql-view-relative-deadline-prefix
+                                            (org-ql-view--format-relative-date difference-days)) nil
                                   'help-echo (org-element-property :raw-value deadline-date)))
              ;; FIXME: Unused for now: (todo-keyword (org-element-property :todo-keyword element))
              ;; FIXME: Unused for now: (done-p (member todo-keyword org-done-keywords))
diff --git a/org-ql.info b/org-ql.info
index df1dc2f..9fc615c 100644
--- a/org-ql.info
+++ b/org-ql.info
@@ -1097,6 +1097,7 @@ File: README.info,  Node: 09-pre,  Next: 089,  Up: Changelog
 
 *Additions*
    • Face ‘org-ql-view-title’, applied to view titles in header line.
+   • Option ‘org-ql-view-relative-deadline-prefix’.
 
    *Changes*
    • Command ‘org-ql-find’ respects narrowing of the current buffer by
@@ -2153,53 +2154,53 @@ Node: Links39051
 Node: Tips39738
 Node: Changelog40062
 Node: 09-pre41029
-Node: helm-org-ql (1)41743
-Node: 08941884
-Node: 08843026
-Node: 08744102
-Node: 08645330
-Node: 08545564
-Node: 08446220
-Node: 08346672
-Node: 08247013
-Node: 08147406
-Node: 0847829
-Node: 07450555
-Node: 07350780
-Node: 07251514
-Node: 07152435
-Node: 0753246
-Node: 06356112
-Node: 06256645
-Node: 06156952
-Node: 0657522
-Node: 05260578
-Node: 05160880
-Node: 0561305
-Node: 04962836
-Node: 04863118
-Node: 04763467
-Node: 04663876
-Node: 04564284
-Node: 04464645
-Node: 04365004
-Node: 04265207
-Node: 04165368
-Node: 0465615
-Node: 03269716
-Node: 03170119
-Node: 0370316
-Node: 02373616
-Node: 02273850
-Node: 02174130
-Node: 0274335
-Node: 0178413
-Node: Development78514
-Node: Copyright assignment78747
-Node: Notes79337
-Node: Comparison with Org Agenda searches79501
-Node: org-sidebar80390
-Node: License80669
+Node: helm-org-ql (1)41801
+Node: 08941942
+Node: 08843084
+Node: 08744160
+Node: 08645388
+Node: 08545622
+Node: 08446278
+Node: 08346730
+Node: 08247071
+Node: 08147464
+Node: 0847887
+Node: 07450613
+Node: 07350838
+Node: 07251572
+Node: 07152493
+Node: 0753304
+Node: 06356170
+Node: 06256703
+Node: 06157010
+Node: 0657580
+Node: 05260636
+Node: 05160938
+Node: 0561363
+Node: 04962894
+Node: 04863176
+Node: 04763525
+Node: 04663934
+Node: 04564342
+Node: 04464703
+Node: 04365062
+Node: 04265265
+Node: 04165426
+Node: 0465673
+Node: 03269774
+Node: 03170177
+Node: 0370374
+Node: 02373674
+Node: 02273908
+Node: 02174188
+Node: 0274393
+Node: 0178471
+Node: Development78572
+Node: Copyright assignment78805
+Node: Notes79395
+Node: Comparison with Org Agenda searches79559
+Node: org-sidebar80448
+Node: License80727
 
 End Tag Table