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+---
+title: Providing content for your demo
+slug: /guides/providing-content-for-your-demo
+description: Providing content for your demo with WordPress Playground
+---
+
+One of the things you may want to do to provide a good demo with WordPress Playground is to load default content to better highlight the features of your plugin or theme. This default content may include images or other assets.
+
+There are several blueprint steps and strategies you can use to import content (or generate it) in the Playground instance:
+
+## `importWxr`
+
+With the [`importWxr`](/blueprints/steps#importWxr) step, you can import your own content via a `.xml` file previously [exported from an existing WordPress installation](https://wordpress.org/documentation/article/tools-export-screen/):
+
+```json
+"steps": [
+ ...,
+ {
+ "step": "importWxr",
+ "file": {
+ "resource": "url",
+ "url": "https://raw.githubusercontent.com/WordPress/blueprints/trunk/blueprints/install-activate-setup-theme-from-gh-repo/blueprint-content.xml"
+ }
+ },
+ ...
+]
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/?blueprint-url=https://raw.githubusercontent.com/wordpress/blueprints/trunk/blueprints/install-activate-setup-theme-from-gh-repo/blueprint.json) [ See blueprint.json](https://github.com/WordPress/blueprints/blob/eb6da7dfa295a095eea2e424c0ae83a219803a8d/blueprints/install-activate-setup-theme-from-gh-repo/blueprint.json#L43)
+
+:::info
+To include images in your imported content, a good approach is to upload the images to your GitHub repo and search/replace the path for them in the exported `.xml` file using the URL format: `https://raw.githubusercontent.com/{repo}/{branch}/{image_path}`.
+
+```html
+
+
+
+
+
+```
+
+:::
+
+It is recommended to upload your exported `.xml` file and any referenced assets (such as images) to the same directory as your `blueprint.json` in your GitHub repository.
+
+## `importWordPressFiles`
+
+With the [`importWordPressFiles`](/blueprints/steps#importWordPressFiles) step, you can import your own top-level WordPress files from a given `.zip` file into the instance's root folder. For example, if a `.zip` file contains the `wp-content` and `wp-includes` directories, they will replace the corresponding directories in Playground's root folder.
+
+This `zip` file can be created from any Playground instance with the "Download as zip" option in the [Playground Options Menu](/web-instance#playground-options-menu).
+
+You can prepare a demo for your WordPress theme or plugin (including images and other assets) in a Playground instance and then export a snapshot of that demo into a `.zip` file. This file can be imported later using the `importWordPressFiles` step.
+
+```json
+{
+ "landingPage": "/",
+ "login": true,
+ "steps": [
+ {
+ "step": "importWordPressFiles",
+ "wordPressFilesZip": {
+ "resource": "url",
+ "url": "https://raw.githubusercontent.com/adamziel/playground-sites/main/playground-for-site-builders/playground.zip"
+ }
+ }
+ ]
+}
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/builder/builder.html#{%22landingPage%22:%22/%22,%22login%22:true,%22steps%22:[{%22step%22:%22importWordPressFiles%22,%22wordPressFilesZip%22:{%22resource%22:%22url%22,%22url%22:%22https://raw.githubusercontent.com/adamziel/playground-sites/main/playground-for-site-builders/playground.zip%22}}]})
+
+## `importThemeStarterContent`
+
+[Some themes have starter content](https://make.wordpress.org/core/2016/11/30/starter-content-for-themes-in-4-7/) that can be published to highlight the features of a theme.
+
+With the [`importThemeStarterContent` step](/blueprints/steps#importThemeStarterContent) you can publish the starter content of any theme even if that theme is not the one activated in the Playground instance.
+
+```json
+
+"steps": [
+ {
+ "step": "installTheme",
+ "themeZipFile": {
+ "resource": "wordpress.org/themes",
+ "slug": "twentytwenty"
+ }
+ },
+ {
+ "step": "installTheme",
+ "themeZipFile": {
+ "resource": "wordpress.org/themes",
+ "slug": "twentytwentyone"
+ },
+ "options": {
+ "activate": true
+ }
+ },
+ {
+ "step": "importThemeStarterContent",
+ "themeSlug": "twentytwenty"
+ }
+ ]
+
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/builder/builder.html#{%22steps%22:[{%22step%22:%22installTheme%22,%22themeZipFile%22:{%22resource%22:%22wordpress.org/themes%22,%22slug%22:%22twentytwenty%22}},{%22step%22:%22installTheme%22,%22themeZipFile%22:{%22resource%22:%22wordpress.org/themes%22,%22slug%22:%22twentytwentyone%22},%22options%22:{%22activate%22:true}},{%22step%22:%22importThemeStarterContent%22,%22themeSlug%22:%22twentytwenty%22}]})
+
+You can also publish the starter content of a theme when installing it with the [`installTheme` step](/blueprints/steps#installTheme) by setting to `true` its `importStarterContent` option:
+
+```json
+{
+ "steps": [
+ {
+ "step": "installTheme",
+ "themeZipFile": {
+ "resource": "wordpress.org/themes",
+ "slug": "twentytwenty"
+ },
+ "options": {
+ "activate": true,
+ "importStarterContent": true
+ }
+ }
+ ]
+}
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/builder/builder.html#{%22steps%22:[{%22step%22:%22installTheme%22,%22themeZipFile%22:{%22resource%22:%22wordpress.org/themes%22,%22slug%22:%22twentytwenty%22},%22options%22:{%22activate%22:true,%22importStarterContent%22:true}}]})
+
+## `wp-cli`
+
+Another way of generating content for your theme or plugin is via the `wp-cli` step that allows you to run [WP-CLI commands](https://developer.wordpress.org/cli/commands/) such as [`wp post generate`](https://developer.wordpress.org/cli/commands/post/generate/):
+
+```json
+{
+ "landingPage": "/wp-admin/edit.php",
+ "login": true,
+ "steps": [
+ {
+ "step": "wp-cli",
+ "command": "wp post generate --count=20 --post_type=post --post_date=1999-01-04"
+ }
+ ]
+}
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/builder/builder.html#{%22landingPage%22:%22/wp-admin/edit.php%22,%22login%22:true,%22steps%22:[{%22step%22:%22wp-cli%22,%22command%22:%22wp%20post%20generate%20--count=20%20--post_type=post%20--post_date=1999-01-04%22}]})
+
+You can also use the `wp-cli` step in combination with the `writeFile` step to create posts based on existing content and to import images to the Playground instance:
+
+```json
+{
+ "$schema": "https://playground.wordpress.net/blueprint-schema.json",
+ "landingPage": "/?p=4",
+ "login": true,
+ "steps": [
+ {
+ "step": "writeFile",
+ "path": "/wordpress/wp-content/postcontent.md",
+ "data": {
+ "resource": "url",
+ "url": "https://raw.githubusercontent.com/wordpress/blueprints/trunk/blueprints/wpcli-post-with-image/postcontent.md"
+ }
+ },
+ {
+ "step": "wp-cli",
+ "command": "wp post create --post_title='Welcome to Playground' --post_status='published' /wordpress/wp-content/postcontent.md"
+ },
+ {
+ "step": "writeFile",
+ "path": "/wordpress/wp-content/Select-storage-method.png",
+ "data": {
+ "resource": "url",
+ "url": "https://raw.githubusercontent.com/wordpress/blueprints/trunk/blueprints/wpcli-post-with-image/Select-storage-method.png"
+ }
+ },
+ {
+ "step": "wp-cli",
+ "command": "wp media import wordpress/wp-content/Select-storage-method.png --post_id=4 --title='Select your storage method' --featured_image"
+ }
+ ]
+}
+```
+
+[ Run Blueprint ](https://playground.wordpress.net/builder/builder.html#{%22$schema%22:%22https://playground.wordpress.net/blueprint-schema.json%22,%22meta%22:{%22title%22:%22Use%20wp-cli%20to%20add%20a%20post%20with%20image%22,%22description%22:%22Use%20wp-cli%20to%20create%20a%20post%20from%20text%20file%20with%20block%20markup%20and%20a%20featured%20image%22,%22author%22:%22bph%22,%22categories%22:[%22Content%22,%22wpcli%22]},%22landingPage%22:%22/?p=4%22,%22login%22:true,%22steps%22:[{%22step%22:%22writeFile%22,%22path%22:%22/wordpress/wp-content/postcontent.md%22,%22data%22:{%22resource%22:%22url%22,%22url%22:%22https://raw.githubusercontent.com/wordpress/blueprints/trunk/blueprints/wpcli-post-with-image/postcontent.md%22}},{%22step%22:%22wp-cli%22,%22command%22:%22wp%20post%20create%20--post_title='Welcome%20to%20Playground'%20--post_status='published'%20/wordpress/wp-content/postcontent.md%22},{%22step%22:%22writeFile%22,%22path%22:%22/wordpress/wp-content/Select-storage-method.png%22,%22data%22:{%22resource%22:%22url%22,%22url%22:%22https://raw.githubusercontent.com/wordpress/blueprints/trunk/blueprints/wpcli-post-with-image/Select-storage-method.png%22}},{%22step%22:%22wp-cli%22,%22command%22:%22wp%20media%20import%20wordpress/wp-content/Select-storage-method.png%20--post_id=4%20--title='Select%20your%20storage%20method'%20--featured_image%22}]})
+
+:::tip
+
+Check the ["Use wp-cli to add a post with image"](https://github.com/WordPress/blueprints/tree/trunk/blueprints/wpcli-post-with-image) example from the [Blueprints Gallery](https://github.com/WordPress/blueprints/blob/trunk/GALLERY.md) to see the full example showing the connection between the content and the featured image.
+
+:::
+
+## `runPHP`
+
+With the [`runPHP` step](https://wordpress.github.io/wordpress-playground/blueprints/steps#runPHP) you can run any PHP code you require to insert info into your WordPress installation, for example by using the [`wp_insert_post` function](https://developer.wordpress.org/reference/functions/wp_insert_post/).
+
+```json
+{
+ "landingPage": "/wp-admin/edit.php",
+ "login": true,
+ "steps": [
+ {
+ "step": "runPHP",
+ "code": " 'Simple post from PHP', 'post_content' => '
This is a simple post inserted with wp_insert_post
+