diff --git a/lib/experimental/script-modules.php b/lib/experimental/script-modules.php
index b17054fd749660..a210f06362d447 100644
--- a/lib/experimental/script-modules.php
+++ b/lib/experimental/script-modules.php
@@ -215,7 +215,7 @@ function gutenberg_print_script_module_data(): void {
 	}
 
 	foreach ( array_keys( $modules ) as $module_id ) {
-		$data = apply_filters( 'gb_scriptmoduledata_' . $module_id, array() );
+		$data = apply_filters( 'scriptmoduledata_' . $module_id, array() );
 		if ( ! empty( $data ) ) {
 					/*
 			 * This data will be printed as JSON inside a script tag like this:
@@ -264,7 +264,7 @@ function gutenberg_print_script_module_data(): void {
 				wp_json_encode( $data, $json_encode_flags ),
 				array(
 					'type' => 'application/json',
-					'id'   => 'gb-scriptmodule-data_' . $module_id,
+					'id'   => 'wp-scriptmodule-data_' . $module_id,
 				)
 			);
 		}
diff --git a/packages/interactivity/src/store.ts b/packages/interactivity/src/store.ts
index 96a1e970bf568a..ea5ef07a2613eb 100644
--- a/packages/interactivity/src/store.ts
+++ b/packages/interactivity/src/store.ts
@@ -321,7 +321,7 @@ export function store(
 
 export const parseInitialData = ( dom = document ) => {
 	const jsonDataScriptTag = dom.getElementById(
-		'gb-scriptmodule-data_@wordpress/interactivity'
+		'wp-scriptmodule-data_@wordpress/interactivity'
 	);
 	if ( jsonDataScriptTag?.textContent ) {
 		try {