diff --git a/packages/block-library/src/navigation-link/edit.js b/packages/block-library/src/navigation-link/edit.js
index b14fbf5c6fd4a3..fc0c5ec4523177 100644
--- a/packages/block-library/src/navigation-link/edit.js
+++ b/packages/block-library/src/navigation-link/edit.js
@@ -589,6 +589,9 @@ export default function NavigationLinkEdit( {
 			/* translators: label for missing values in navigation link block */
 			missingText = __( 'Add link' );
 	}
+	if ( label ) {
+		missingText = label;
+	}
 
 	return (
 		<Fragment>