diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -2,7 +2,10 @@
 
 # boycott-golden-source
 
-Collating all boycott and alternatives data into a single, golden-source, version-controlled repository. This can be consumed by software products and services.
+Collating all consumer boycott and alternatives data into a single, golden-source, version-controlled repository. This can be consumed by software products and services.
+
+If you're a company looking for SaaS products to avoid, see [TechForPalestine/boycott-israeli-tech-companies-dataset](https://github.com/TechForPalestine/boycott-israeli-tech-companies-dataset).
+
 
 Sources:
 
@@ -53,6 +56,13 @@ Example:
 ```
 
 
+## Useful Resources & Links
+
+* [Who Profits Research Center](https://www.whoprofits.org/)
+* [BDS Movement guide to targeted consumer boycotts](https://bdsmovement.net/Act-Now-Against-These-Companies-Profiting-From-Genocide)
+* [AFSC's list of companies profiting from Israel's 2023 attack on Gaza](https://afsc.org/companies-behind-2023-attack-gaza)
+
+
 ## TODO
 
 - high level location to country codes? https://www.iban.com/country-codes
diff --git a/data/alternative_brands/drinkmate.yaml b/data/alternative_brands/drinkmate.yaml
new file mode 100644
index 0000000..17f62eb
--- /dev/null
+++ b/data/alternative_brands/drinkmate.yaml
@@ -0,0 +1,2 @@
+name: "Drinkmate"
+website: https://idrinkproducts.com/
\ No newline at end of file
diff --git a/data/companies/ahava.yaml b/data/companies/ahava.yaml
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+++ b/data/companies/ahava.yaml
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+name: "Ahava"
+reason: |-
+  Ahava is an Israeli cosmetics company which operates its main manufacturing plant and showroom in Mitzpe Shalem, 
+  an illegal settlement in the West Bank.[^1]
+  The Palestinian BDS National Committee has called for a boycott of Ahava.[^2]
+  
+  [^1]: https://en.wikipedia.org/wiki/Ahava
+  [^2]: https://bdsmovement.net/Act-Now-Against-These-Companies-Profiting-From-Genocide
+brands:
+  - name: Ahava
+    slug: ahava
+    alternatives: []
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diff --git a/data/companies/pepsico.yaml b/data/companies/pepsico.yaml
new file mode 100644
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+++ b/data/companies/pepsico.yaml
@@ -0,0 +1,16 @@
+name: "PepsiCo, Inc."
+reason: |-
+  PepsiCo purchased the Israeli company SodaStream in August 2018.[^1] SodaStream has long been a BDS target due to 
+  their operation of factories on stolen land and their racial discrimination against Palestinian workers.[^2]
+
+  Pepsi also owns 50% of Sabra, with the other 50% being owned by Israeli food company Strauss.
+  
+  [^1]: https://www.nasdaq.com/articles/sodastream-sells-out-price-too-low-2018-08-20
+  [^2]: https://bdsmovement.net/Act-Now-Against-These-Companies-Profiting-From-Genocide
+brands:
+  - name: SodaStream
+    slug: sodastream
+    alternatives: [drinkmate]
+  - name: Sabra
+    slug: sabra
+    alternatives: []
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diff --git a/data/companies/placeholder.txt b/data/companies/placeholder.txt
deleted file mode 100644
index e69de29..0000000
diff --git a/data/companies/puma-se.yaml b/data/companies/puma-se.yaml
new file mode 100644
index 0000000..91cfecc
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+++ b/data/companies/puma-se.yaml
@@ -0,0 +1,11 @@
+name: "Puma SE"
+reason: |-
+  The Palestinian BDS National Committee has called for a boycott of Puma[^1] for several reasons, including their 
+  sponsorship of the Israeli Football Association (IFA), which includes teams in illegal settlements on occupied 
+  Palestinian land.
+  
+  [^1]: https://bdsmovement.net/boycott-puma
+brands:
+  - name: Puma
+    slug: puma
+    alternatives: []
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