diff --git a/.github/workflows/dev_builds.yml b/.github/workflows/dev_builds.yml
index 82a66b4e..27294592 100644
--- a/.github/workflows/dev_builds.yml
+++ b/.github/workflows/dev_builds.yml
@@ -6,6 +6,10 @@ on:
       - main
       - 'release-v[0-9]+.[0-9]+'
 
+permissions:
+  packages: write
+  contents: read
+
 env:
   SIDECAR_IMAGE: "ghcr.io/sumologic/tailing-sidecar"
   OPERATOR_IMAGE: "ghcr.io/sumologic/tailing-sidecar-operator"
@@ -15,7 +19,7 @@ env:
   LATEST_TAG: "main"
 
 jobs:
-  build-sidecar:
+  build-fluentbit-sidecar:
     runs-on: ubuntu-20.04
     steps:
       - uses: actions/checkout@v4
@@ -54,6 +58,36 @@ jobs:
         run: make build-push-multiplatform TAG=${{ env.SIDECAR_IMAGE_ECR }}:${{ env.LATEST_TAG }}
         working-directory: ./sidecar/fluentbit
 
+  build-otelcol-sidecar:
+    runs-on: ubuntu-20.04
+    steps:
+      - uses: actions/checkout@v4
+      - name: Setup go
+        uses: actions/setup-go@v5
+        with:
+          go-version: '1.21'
+          cache-dependency-path: |
+            sidecar/otelcol/.otelcol-builder.yaml
+            sidecar/otelcol/.goreleaser.yaml
+      - name: Set up QEMU
+        uses: docker/setup-qemu-action@v3.0.0
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v3.0.0
+      - name: Login to GitHub Container Registry
+        uses: docker/login-action@v3.0.0
+        with:
+          registry: ghcr.io
+          username: USERNAME
+          password: ${{ secrets.GITHUB_TOKEN }}
+      - name: Log in to AWS Public ECR
+        run: make login-ecr
+        env:
+          AWS_ACCESS_KEY_ID: ${{ secrets.AWS_ACCESS_KEY_ID_TAILING_SIDECAR_DEV }}
+          AWS_SECRET_ACCESS_KEY: ${{ secrets.AWS_SECRET_ACCESS_KEY_TAILING_SIDECAR_DEV }}
+      - name: Build and push otelcol sidecar image
+        run: make release-dev
+        working-directory: ./sidecar/otelcol
+
   build-operator:
     runs-on: ubuntu-20.04
     steps:
diff --git a/.github/workflows/pull_requests.yml b/.github/workflows/pull_requests.yml
index a542edc0..03320e0e 100644
--- a/.github/workflows/pull_requests.yml
+++ b/.github/workflows/pull_requests.yml
@@ -58,8 +58,8 @@ jobs:
         with:
           go-version: '1.21'
           cache-dependency-path: |
-            .otelcol-builder.yaml
-            .goreleaser.yaml
+            sidecar/otelcol/.otelcol-builder.yaml
+            sidecar/otelcol/.goreleaser.yaml
       - name: Set up QEMU
         uses: docker/setup-qemu-action@v3.0.0
       - name: Set up Docker Buildx
diff --git a/sidecar/otelcol/.goreleaser.yaml b/sidecar/otelcol/.goreleaser.yaml
index 0453484d..2d39078a 100644
--- a/sidecar/otelcol/.goreleaser.yaml
+++ b/sidecar/otelcol/.goreleaser.yaml
@@ -10,6 +10,10 @@ version: 1
 
 project_name: otelcol-sidecar
 
+env:
+  - GHCR_IMAGE={{ if index .Env "GHCR_IMAGE" }}{{ .Env.GHCR_IMAGE }}{{ else }}ghcr.io/sumologic/tailing-sidecar-otel{{ end }}
+  - ECR_IMAGE={{ if index .Env "ECR_IMAGE" }}{{ .Env.ECR_IMAGE }}{{ else }}public.ecr.aws/sumologic/tailing-sidecar-otel{{ end }}
+
 before:
   hooks:
     - make generate-sources VERSION={{ .Version }}
@@ -30,8 +34,10 @@ archives:
 
 dockers:
   - image_templates:
-      - "ghcr.io/sumologic/tailing-sidecar-otel:{{ .Version }}-amd64"
-      - "ghcr.io/sumologic/tailing-sidecar-otel:latest-amd64"
+      - "{{ .Env.ECR_IMAGE }}:{{ .Version }}-amd64"
+      - "{{ .Env.ECR_IMAGE }}:main-amd64"
+      - "{{ .Env.GHCR_IMAGE }}:{{ .Version }}-amd64"
+      - "{{ .Env.GHCR_IMAGE }}:main-amd64"
     use: buildx
     goarch: amd64
     build_flag_templates:
@@ -39,8 +45,10 @@ dockers:
     extra_files:
       - "config.yaml"
   - image_templates:
-      - "ghcr.io/sumologic/tailing-sidecar-otel:{{ .Version }}-arm64"
-      - "ghcr.io/sumologic/tailing-sidecar-otel:latest-arm64"
+      - "{{ .Env.ECR_IMAGE }}:{{ .Version }}-arm64"
+      - "{{ .Env.ECR_IMAGE }}:main-arm64"
+      - "{{ .Env.GHCR_IMAGE }}:{{ .Version }}-arm64"
+      - "{{ .Env.GHCR_IMAGE }}:main-arm64"
     use: buildx
     goarch: arm64
     build_flag_templates:
@@ -49,14 +57,22 @@ dockers:
       - "config.yaml"
 
 docker_manifests:
-  - name_template: "ghcr.io/sumologic/tailing-sidecar-otel:{{ .Version }}"
+  - name_template: "{{ .Env.GHCR_IMAGE }}:{{ .Version }}"
+    image_templates:
+      - "{{ .Env.GHCR_IMAGE }}:{{ .Version }}-amd64"
+      - "{{ .Env.GHCR_IMAGE }}:{{ .Version }}-arm64"
+  - name_template: "{{ .Env.GHCR_IMAGE }}:main"
+    image_templates:
+      - "{{ .Env.GHCR_IMAGE }}:main-amd64"
+      - "{{ .Env.GHCR_IMAGE }}:main-arm64"
+  - name_template: "{{ .Env.ECR_IMAGE }}:{{ .Version }}"
     image_templates:
-      - "ghcr.io/sumologic/tailing-sidecar-otel:{{ .Version }}-amd64"
-      - "ghcr.io/sumologic/tailing-sidecar-otel:{{ .Version }}-arm64"
-  - name_template: "ghcr.io/sumologic/tailing-sidecar-otel:latest"
+      - "{{ .Env.ECR_IMAGE }}:{{ .Version }}-amd64"
+      - "{{ .Env.ECR_IMAGE }}:{{ .Version }}-arm64"
+  - name_template: "{{ .Env.ECR_IMAGE }}:main"
     image_templates:
-      - "ghcr.io/sumologic/tailing-sidecar-otel:latest-amd64"
-      - "ghcr.io/sumologic/tailing-sidecar-otel:latest-arm64"
+      - "{{ .Env.ECR_IMAGE }}:main-amd64"
+      - "{{ .Env.ECR_IMAGE }}:main-arm64"
 
 # we only want to build and publish docker images
 release:
diff --git a/sidecar/otelcol/Makefile b/sidecar/otelcol/Makefile
index 34448b3b..d82104f6 100644
--- a/sidecar/otelcol/Makefile
+++ b/sidecar/otelcol/Makefile
@@ -57,6 +57,20 @@ endif
 build: ensure-correct-builder-version install-goreleaser
 	@$(GORELEASER) release --snapshot --clean
 
+.PHONY: release-dev
+release-dev: TAG = $(shell git describe --tags --always)
+release-dev: ensure-correct-builder-version install-goreleaser
+	git tag "$(TAG)"
+	GORELEASER_CURRENT_TAG=$(TAG) \
+		ECR_IMAGE=public.ecr.aws/sumologic/tailing-sidecar-dev \
+		GHCR_IMAGE=ghcr.io/sumologic/tailing-sidecar \
+		make release
+	git tag -d "$(TAG)"
+
+.PHONY: release
+release: ensure-correct-builder-version install-goreleaser
+	@$(GORELEASER) release --clean
+
 .PHONY: generate-sources
 generate-sources:
 	$(BUILDER) \