diff --git a/README.md b/README.md
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+++ b/README.md
@@ -4,25 +4,24 @@
 
 # Open Exposure Data (OED)
 
-The OED format was instigated by Simplitium and has been created for use as the input format to Oasis based models.                
+The OED format has been developed by Simplitium in collaboration with the industry as a robust and documented input framework for Oasis based platforms and models.                
                 
-It is also designed to be suitable as a model-developer-agnostic format that can be used as a basis for an insurer's exposure data repository.
+OED is model-developer-agnostic and can be used as a basis for an insurer's exposure data repository.
 
 <a href="https://github.com/Simplitium/OED/archive/master.zip"><b>Download OED specification.</b></a>
                 
 The work to create OED was carried out by a working group of industry practitioners chaired by Matthew Jones with the technical work led by Aiste Kalinauskaite.               
                 
-The availability of an open code-set was extremely helpful to the development of OED. We thank AIR Worldwide for opening up their CEDE schema to the industry.   
+The availability of an open code-set was extremely helpful to the development of OED. We thank AIR Worldwide for opening their CEDE schema to the industry.   
                 
 OED comprises four input tables and 20+ relational database tables. 
 
 <b><a href="https://github.com/Simplitium/OED/tree/master/SQL%20Scripts">View the OED database SQL scripts.</a></b>
                 
-For any queries relating to OED contact: 
-                
+More information about the exposure data format can be found <b><a href="https://www.simplitium.com/modex/open-data-format">here.</a></b> For any queries relating to OED contact:            
 <b>oed@simplitium.com</b>
                 
-However note that we cannot guarantee a response to all queries from non-Simplitium customers.         
+Note: We cannot guarantee a response to all queries from non-Simplitium customers.         
                 
 The content of the Open Exposure Data (OED) format itself is licensed under the CC0 1.0 Universal license.