diff --git a/README.md b/README.md
index 67e2c53418..f37e719bcd 100644
--- a/README.md
+++ b/README.md
@@ -303,8 +303,9 @@ npm run check
 ## Check images
 
 Every image needs to have alt text for accessibility and must use markdown syntax. To avoid changing the styling of the images, the use of the `<img>` HTML tag is not allowed. The lint job in CI will fail if images do not have alt text defined or if an `<img>` tag is found.
+We also require raster images (PNG, JPEG) to be converted to AVIF format to save space and make the website faster for users. You can convert images to AVIF using [ImageMagick](https://imagemagick.org/index.php).
 
-You can check it locally by running:
+You can check images locally by running:
 
 ```bash
 # Only check images
diff --git a/scripts/js/lib/api/processHtml.ts b/scripts/js/lib/api/processHtml.ts
index 3742fd4ee3..f7b4c1f89e 100644
--- a/scripts/js/lib/api/processHtml.ts
+++ b/scripts/js/lib/api/processHtml.ts
@@ -10,6 +10,8 @@
 // copyright notice, and modified files need to carry a notice indicating
 // that they have been altered from the originals.
 
+import path from "node:path";
+
 import { CheerioAPI, Cheerio, load, Element } from "cheerio";
 
 import { Image } from "./HtmlToMdResult.js";
@@ -94,8 +96,16 @@ export function loadImages(
       const $img = $(img);
 
       const fileName = $img.attr("src")!.split("/").pop()!;
+      const fileExtension = path.extname(fileName);
+
+      // We convert PNG and JPG to AVIF for reduced file size. The image-copying
+      // logic detects changed extensions and converts the files.
+      // Remove `false &&` when ready to switch to AVIF
+      let dest =
+        false && [".png", ".jpg", ".jpeg"].includes(fileExtension)
+          ? `${imageDestination}/${path.basename(fileName, fileExtension)}.avif`
+          : `${imageDestination}/${fileName}`;
 
-      let dest = `${imageDestination}/${fileName}`;
       if (isReleaseNotes && !hasSeparateReleaseNotes) {
         // If the Pkg only has a single release notes file for all versions,
         // then the images should point to the current version.
diff --git a/scripts/js/lib/api/saveImages.ts b/scripts/js/lib/api/saveImages.ts
index 8dc53228d3..1f7f73e285 100644
--- a/scripts/js/lib/api/saveImages.ts
+++ b/scripts/js/lib/api/saveImages.ts
@@ -10,12 +10,15 @@
 // copyright notice, and modified files need to carry a notice indicating
 // that they have been altered from the originals.
 
-import { mkdirp } from "mkdirp";
-import pMap from "p-map";
 import { copyFile } from "fs/promises";
+import { extname } from "node:path";
+
+import pMap from "p-map";
+import { $ } from "zx";
+import { mkdirp } from "mkdirp";
 
-import { Pkg } from "./Pkg.js";
 import { Image } from "./HtmlToMdResult.js";
+import { Pkg } from "./Pkg.js";
 import { pathExists } from "../fs.js";
 
 function skipReleaseNote(imgFileName: string, pkg: Pkg): boolean {
@@ -54,10 +57,20 @@ export async function saveImages(
     if (skipReleaseNote(img.fileName, pkg)) {
       return;
     }
+    const source = `${originalImagesFolderPath}/${img.fileName}`;
+    const dest = `${publicBaseFolder}/${img.dest}`;
 
-    await copyFile(
-      `${originalImagesFolderPath}/${img.fileName}`,
-      `${publicBaseFolder}/${img.dest}`,
-    );
+    if (extname(source) === extname(dest)) {
+      await copyFile(source, dest);
+    } else {
+      try {
+        await $`magick ${source} ${dest}`;
+      } catch (err) {
+        console.error(
+          "Image conversion failed, make sure you have ImageMagick installed (https://imagemagick.org/index.php)",
+        );
+        throw err;
+      }
+    }
   });
 }