diff --git a/Makefile b/Makefile
index 11a6eac1c..a84d5679c 100644
--- a/Makefile
+++ b/Makefile
@@ -390,7 +390,6 @@ bundle: $(OPM) $(YQ) manifests dependencies-manifests kustomize operator-sdk ##
 	$(call update-operator-dependencies,dns-operator,$(DNS_OPERATOR_BUNDLE_IMG))
 	$(OPERATOR_SDK) bundle validate ./bundle
 	$(MAKE) bundle-ignore-createdAt
-	echo "$$QUAY_DOCKERFILE_LABEL" >> bundle.Dockerfile
 
 .PHONY: bundle-ignore-createdAt
 bundle-ignore-createdAt:
@@ -405,7 +404,11 @@ bundle-ignore-createdAt:
 
 .PHONY: bundle-build
 bundle-build: ## Build the bundle image.
+	# Set quay expiry label
+	@echo "$$QUAY_DOCKERFILE_LABEL" >> bundle.Dockerfile
 	$(CONTAINER_ENGINE) build --build-arg QUAY_IMAGE_EXPIRY=$(QUAY_IMAGE_EXPIRY) -f bundle.Dockerfile -t $(BUNDLE_IMG) .
+	# Remove quay expiry label from committed bundle Dockerfile
+	@sed -i '' -e '/# Quay image expiry/,+3d' bundle.Dockerfile
 
 .PHONY: bundle-push
 bundle-push: ## Push the bundle image.
diff --git a/bundle.Dockerfile b/bundle.Dockerfile
index d3daffb48..f5f5e8dc8 100644
--- a/bundle.Dockerfile
+++ b/bundle.Dockerfile
@@ -19,8 +19,3 @@ LABEL operators.operatorframework.io.test.config.v1=tests/scorecard/
 COPY bundle/manifests /manifests/
 COPY bundle/metadata /metadata/
 COPY bundle/tests/scorecard /tests/scorecard/
-
-# Quay image expiry
-ARG QUAY_IMAGE_EXPIRY
-ENV QUAY_IMAGE_EXPIRY=${QUAY_IMAGE_EXPIRY:-never}
-LABEL quay.expires-after=${QUAY_IMAGE_EXPIRY}
diff --git a/make/catalog.mk b/make/catalog.mk
index e2c7d4193..f12e9498f 100644
--- a/make/catalog.mk
+++ b/make/catalog.mk
@@ -12,7 +12,6 @@ QUAY_IMAGE_EXPIRY ?= never
 
 # A LABEL that can be appended to a generated Dockerfile to set the Quay image expiration through Docker arguments.
 define QUAY_DOCKERFILE_LABEL
-
 # Quay image expiry
 ARG QUAY_IMAGE_EXPIRY
 ENV QUAY_IMAGE_EXPIRY=$${QUAY_IMAGE_EXPIRY:-never}