diff --git a/pom.xml b/pom.xml
index 5cce35c..bfadae9 100644
--- a/pom.xml
+++ b/pom.xml
@@ -3,7 +3,7 @@
          xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
     <modelVersion>4.0.0</modelVersion>
 
-    <groupId>org.ujar</groupId>
+    <groupId>org.ujar.sb</groupId>
     <artifactId>quickstart-amqp-consuming-hello</artifactId>
     <version>23.0.0-SNAPSHOT</version>
     <packaging>jar</packaging>