diff --git a/cmd/serve/s3/s3.go b/cmd/serve/s3/s3.go
index 305b46dd7c70e..18dc67b647281 100644
--- a/cmd/serve/s3/s3.go
+++ b/cmd/serve/s3/s3.go
@@ -61,7 +61,7 @@ var Command = &cobra.Command{
 			}
 			router := s.Router()
 			s.Bind(router)
-			s.Serve()
+			s.serve()
 			s.Wait()
 			return nil
 		})
diff --git a/cmd/serve/s3/server.go b/cmd/serve/s3/server.go
index a273ea047a2c3..54e0be4e81586 100644
--- a/cmd/serve/s3/server.go
+++ b/cmd/serve/s3/server.go
@@ -70,3 +70,9 @@ func newServer(ctx context.Context, f fs.Fs, opt *Options) (s *Server, err error
 func (w *Server) Bind(router chi.Router) {
 	router.Handle("/*", w.handler)
 }
+
+func (w *Server) serve() error {
+	w.Serve()
+	fs.Logf(w.f, "Starting s3 server on %s", w.URLs())
+	return nil
+}