diff --git a/chrome/android/javatests/src/org/chromium/chrome/browser/page_info/PageInfoViewTest.java b/chrome/android/javatests/src/org/chromium/chrome/browser/page_info/PageInfoViewTest.java
index d8c8cd95628fec..ed1aa00ebf16e2 100644
--- a/chrome/android/javatests/src/org/chromium/chrome/browser/page_info/PageInfoViewTest.java
+++ b/chrome/android/javatests/src/org/chromium/chrome/browser/page_info/PageInfoViewTest.java
@@ -654,8 +654,8 @@ public void testClearCookiesOnSubpageUserBypass() throws Exception {
         // Check that cookies usage is displayed.
         onViewWaiting(allOf(withText(containsString("stored data")), isDisplayed()));
         // Check that the cookie toggle is displayed and try clicking it.
-        onViewWaiting(allOf(withText(containsString("Block third-party cookies")), isDisplayed()));
-        onView(withText(containsString("Block third-party cookies"))).perform(click());
+        onViewWaiting(allOf(withText(containsString("Third-party cookies")), isDisplayed()));
+        onView(withText(containsString("Third-party cookies"))).perform(click());
         // Clear cookies in page info.
         onView(withText(containsString("stored data"))).perform(click());
         onViewWaiting(allOf(withText("Delete"), isDisplayed()));
diff --git a/components/browser_ui/strings/android/browser_ui_strings.grd b/components/browser_ui/strings/android/browser_ui_strings.grd
index 033e2d2aed7d4e..d56fa8ffae4be1 100644
--- a/components/browser_ui/strings/android/browser_ui_strings.grd
+++ b/components/browser_ui/strings/android/browser_ui_strings.grd
@@ -617,6 +617,9 @@
       <message name="IDS_PAGE_INFO_COOKIES_SUBTITLE_BLOCKED" desc="" translateable="false">
         Third-party cookies blocked
       </message>
+      <message name="IDS_PAGE_INFO_COOKIES_THIRD_PARTY_COOKIES_LABEL" desc="" translateable="false">
+        Third-party cookies
+      </message>
       <message name="IDS_PAGE_INFO_ANDROID_LOCATION_BLOCKED" desc="The label used in the Page Info dialog to indicate that location has been been disabled for the device in Android settings">
         Turned off for this device
       </message>
diff --git a/components/page_info/android/java/res/xml/page_info_cookie_preference_user_bypass.xml b/components/page_info/android/java/res/xml/page_info_cookie_preference_user_bypass.xml
index 8de049c57edf57..5dfbebb3cbcd65 100644
--- a/components/page_info/android/java/res/xml/page_info_cookie_preference_user_bypass.xml
+++ b/components/page_info/android/java/res/xml/page_info_cookie_preference_user_bypass.xml
@@ -31,6 +31,6 @@ found in the LICENSE file.
     <org.chromium.components.browser_ui.settings.ChromeSwitchPreference
         android:key="cookie_switch"
         android:persistent="false"
-        android:title="@string/page_info_cookies_block" />
+        android:title="@string/page_info_cookies_third_party_cookies_label" />
 
 </PreferenceScreen>
diff --git a/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesController.java b/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesController.java
index ec1e57312b3c36..dc3d43a6b268cd 100644
--- a/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesController.java
+++ b/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesController.java
@@ -92,7 +92,7 @@ public View createViewForSubpage(ViewGroup parent) {
         PageInfoCookiesPreference.PageInfoCookiesViewParams params =
                 new PageInfoCookiesPreference.PageInfoCookiesViewParams();
         params.thirdPartyCookieBlockingEnabled = getDelegate().cookieControlsShown();
-        params.onCheckedChangedCallback = this::onCheckedChangedCallback;
+        params.onThirdPartyCookieToggleChanged = this::onThirdPartyCookieToggleChanged;
         params.onClearCallback = this::onClearCookiesClicked;
         params.onCookieSettingsLinkClicked = getDelegate()::showCookieSettings;
         params.onFeedbackLinkClicked = getDelegate()::showCookieFeedback;
@@ -133,11 +133,11 @@ private void onStorageFetched(Collection<Website> result) {
         }
     }
 
-    private void onCheckedChangedCallback(boolean state) {
+    private void onThirdPartyCookieToggleChanged(boolean block) {
         if (mBridge != null) {
-            mMainController.recordAction(state ? PageInfoAction.PAGE_INFO_COOKIES_BLOCKED_FOR_SITE
+            mMainController.recordAction(block ? PageInfoAction.PAGE_INFO_COOKIES_BLOCKED_FOR_SITE
                                                : PageInfoAction.PAGE_INFO_COOKIES_ALLOWED_FOR_SITE);
-            mBridge.setThirdPartyCookieBlockingEnabledForSite(state);
+            mBridge.setThirdPartyCookieBlockingEnabledForSite(block);
         }
     }
 
diff --git a/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesPreference.java b/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesPreference.java
index 82a5eb43b9e11c..1623ba3e43bbee 100644
--- a/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesPreference.java
+++ b/components/page_info/android/java/src/org/chromium/components/page_info/PageInfoCookiesPreference.java
@@ -58,7 +58,7 @@ public class PageInfoCookiesPreference extends SiteSettingsPreferenceFragment {
     public static class PageInfoCookiesViewParams {
         // Called when the toggle controlling third-party cookie blocking changes.
         public boolean thirdPartyCookieBlockingEnabled;
-        public Callback<Boolean> onCheckedChangedCallback;
+        public Callback<Boolean> onThirdPartyCookieToggleChanged;
         public Runnable onClearCallback;
         public Runnable onCookieSettingsLinkClicked;
         public Callback<Activity> onFeedbackLinkClicked;
@@ -106,12 +106,17 @@ public void setParams(PageInfoCookiesViewParams params) {
         // TODO(crbug.com/1077766): Set a ManagedPreferenceDelegate?
         mCookieSwitch.setVisible(params.thirdPartyCookieBlockingEnabled);
         mCookieSwitch.setOnPreferenceChangeListener((preference, newValue) -> {
-            params.onCheckedChangedCallback.onResult((Boolean) newValue);
+            boolean boolValue = (Boolean) newValue;
+            // Invert when the flag is on, since the switch is inverted.
+            if (PageInfoFeatures.USER_BYPASS_UI.isEnabled()) {
+                boolValue = !boolValue;
+            }
+            params.onThirdPartyCookieToggleChanged.onResult(boolValue);
             return true;
         });
         boolean areAllCookiesBlocked = !WebsitePreferenceBridge.isCategoryEnabled(
                 getSiteSettingsDelegate().getBrowserContextHandle(), ContentSettingsType.COOKIES);
-        if (areAllCookiesBlocked) {
+        if (areAllCookiesBlocked && !PageInfoFeatures.USER_BYPASS_UI.isEnabled()) {
             mCookieSwitch.setTitle(R.string.page_info_all_cookies_block);
         }
 
@@ -152,6 +157,9 @@ private void showClearCookiesConfirmation() {
 
     // Only used when UserBypassUI flag is off.
     public void setCookieBlockingStatus(@CookieControlsStatus int status, boolean isEnforced) {
+        assert PageInfoFeatures.USER_BYPASS_UI.isEnabled()
+            : "This should only be invoked when UserBypassUI is enabled.";
+
         boolean visible = status != CookieControlsStatus.DISABLED;
         boolean enabled = status == CookieControlsStatus.ENABLED;
         mCookieSwitch.setVisible(visible);
@@ -166,6 +174,9 @@ public void setCookieBlockingStatus(@CookieControlsStatus int status, boolean is
     // Only used when UserBypassUI flag is on.
     public void setCookieStatus(
             @CookieControlsStatus int status, boolean isEnforced, long expiration) {
+        assert PageInfoFeatures.USER_BYPASS_UI.isEnabled()
+            : "This should only be invoked when UserBypassUI is enabled.";
+
         boolean visible = status != CookieControlsStatus.DISABLED;
         boolean blockingEnabled = status == CookieControlsStatus.ENABLED;
 
@@ -175,8 +186,10 @@ public void setCookieStatus(
 
         if (!visible) return;
 
-        mCookieSwitch.setIcon(SettingsUtils.getTintedIcon(getContext(), R.drawable.ic_eye_crossed));
-        mCookieSwitch.setChecked(blockingEnabled);
+        mCookieSwitch.setIcon(SettingsUtils.getTintedIcon(getContext(),
+                blockingEnabled ? R.drawable.ic_visibility_off_black
+                                : R.drawable.ic_visibility_black));
+        mCookieSwitch.setChecked(!blockingEnabled);
         mCookieSwitch.setEnabled(!isEnforced);
 
         boolean permanentException = (expiration == 0);
@@ -298,10 +311,12 @@ private void updateCookieDeleteButton() {
                         : R.color.default_icon_color_disabled);
     }
 
-    // TODO(crbug.com/1446230): Invert the cookie switch.
+    // Only invoked when UserBypassUI is on.
     private void updateCookieSwitch() {
+        assert PageInfoFeatures.USER_BYPASS_UI.isEnabled()
+            : "This should only be invoked when UserBypassUI is enabled.";
         // TODO(crbug.com/1446230): Update the strings for when FPS are on.
-        if (mCookieSwitch.isChecked()) {
+        if (!mCookieSwitch.isChecked()) {
             mCookieSwitch.setSummary(mBlockedSites > 0
                             ? getContext().getResources().getQuantityString(
                                     R.plurals.page_info_sites_blocked, mBlockedSites, mBlockedSites)