Imagine a world in which you can Pickup your phone, and find a game to play in a matter of minutes. Introducing Pickup a revolutionary app for you to find and meet like-minded poeple who want to play things like basketball. soccer, super smash bros, and anything you can possibily imagine.
- [Nathan Bryant] - Nathan Bryant's Portfolio Personas and Scenarios / Main Page / Methods section of Phase1
- [Carson Howell] - Carson Howell's Portfolio - Sketches and Diagrams
- [Tommy Liu] - Findings, Caveats
Executive Summary
- Utilized Competitive Analysis to reveal information about how we can improve our UI and UX feel without needing to start from scratch. Gave us a nice basis to go off of when beginning to create our digital representations
- Began Sketches and Diagrams. This is to help our dev team figure out their MVP for our first sprint and give them a rough outline on what needs to be done, and what the general layout is going to look like.
- Increased depth and breadth of User Stories, figuring out that our target audience is going to be 18-30 year olds, who are moving to a new town or in need of friends. This included Brainstorming multiple personal and non-personal user stories for active development.
- Understood that the Aesthetic of our app should come first and foremost as most people will delete the app if it looks bad or doesnt feel good enough to use
- Heuristic Evaluation of a close competitor gave us confidence that our app will work much better than their clunky piece of SAAS.
Executive Summary
As a team Pickup has changed from an Android Application to a web app and we now focus on the clearer picture at hand
- Conducted cognitive walkthroughs with participants, yielding positive feedback. Users praised the app's aesthetics and how intuitive the navigation felt, reifnorcing our approach to design.
- Informal Feedback from 65 users highlighed the most desired features of our app. Filtering options to sort events by time, location, and type. Event details which have clear labels for posts, including participant requirements and the specifics of events. Calendar Integration, a more personal calendar to manage availability and avoid scheduling conflicts.
- Competitive Analysis revealed that while they target similar demographics, their user experiences are cumbersome. Also identified opportunities to differentiate Pickup by emphasizing a more streamlined and user friendly interfacing.
- Strategic focus for phase 3 Recognize the necessity to clarify Pickup's core purpose, whether as a platform for sports, video games, board games, or a combination. Plan to develop comprehensive user stories to better understand and address the diverse needs of our target audience.
Executive Summary
- !!!In a bullet-list, provide a summary that highlights...!!!
- !!!What you've done during this phase...!!!
- !!!and what the significance of it is...!!!
- !!!as an executive would understand.!!!