diff --git a/primitives/src/tx.rs b/primitives/src/tx.rs
index c550cc38..05d74dfe 100644
--- a/primitives/src/tx.rs
+++ b/primitives/src/tx.rs
@@ -101,7 +101,6 @@ impl FromStr for Vout {
 #[derive(Copy, Clone, Eq, PartialEq, Ord, PartialOrd, Hash, Debug, Display)]
 #[derive(StrictType, StrictDumb, StrictEncode, StrictDecode)]
 #[strict_type(lib = LIB_NAME_BITCOIN)]
-#[cfg_attr(feature = "serde", derive(Serialize, Deserialize), serde(crate = "serde_crate"))]
 #[display("{txid}:{vout}")]
 pub struct Outpoint {
     pub txid: Txid,
@@ -162,6 +161,68 @@ impl FromStr for Outpoint {
     }
 }
 
+#[cfg(feature = "serde")]
+mod _serde_outpoint {
+    use std::fmt;
+
+    use serde::de::{SeqAccess, Visitor};
+    use serde::ser::SerializeTuple;
+    use serde::{Deserialize, Deserializer, Serialize, Serializer};
+
+    use super::*;
+
+    impl Serialize for Outpoint {
+        fn serialize<S>(&self, serializer: S) -> Result<S::Ok, S::Error>
+        where S: Serializer {
+            if serializer.is_human_readable() {
+                serializer.serialize_str(&self.to_string())
+            } else {
+                let mut ser = serializer.serialize_tuple(2)?;
+                ser.serialize_element(&self.txid)?;
+                ser.serialize_element(&self.vout)?;
+                ser.end()
+            }
+        }
+    }
+
+    impl<'de> Deserialize<'de> for Outpoint {
+        fn deserialize<D>(deserializer: D) -> Result<Self, D::Error>
+        where D: Deserializer<'de> {
+            use serde::de::Error;
+            if deserializer.is_human_readable() {
+                String::deserialize(deserializer).and_then(|string| {
+                    Self::from_str(&string)
+                        .map_err(|_| D::Error::custom("wrong outpoint string representation"))
+                })
+            } else {
+                struct OutpointVisitor;
+
+                impl<'de> Visitor<'de> for OutpointVisitor {
+                    type Value = Outpoint;
+
+                    fn expecting(&self, formatter: &mut Formatter) -> fmt::Result {
+                        write!(formatter, "a transaction outpoint")
+                    }
+
+                    fn visit_seq<A>(self, mut seq: A) -> Result<Self::Value, A::Error>
+                    where A: SeqAccess<'de> {
+                        let mut outpoint = Outpoint::coinbase();
+                        outpoint.txid = seq
+                            .next_element()?
+                            .ok_or_else(|| Error::invalid_length(0, &self))?;
+                        outpoint.vout = seq
+                            .next_element()?
+                            .ok_or_else(|| Error::invalid_length(1, &self))?;
+                        Ok(outpoint)
+                    }
+                }
+
+                deserializer.deserialize_tuple(2, OutpointVisitor)
+            }
+        }
+    }
+}
+
 #[derive(Copy, Clone, Eq, PartialEq, Hash, Debug)]
 #[derive(StrictType, StrictDumb, StrictEncode, StrictDecode)]
 #[strict_type(lib = LIB_NAME_BITCOIN)]
diff --git a/primitives/src/util.rs b/primitives/src/util.rs
index d7c70642..4c919992 100644
--- a/primitives/src/util.rs
+++ b/primitives/src/util.rs
@@ -47,12 +47,8 @@ pub struct ChainParseError(String);
 #[strict_type(lib = LIB_NAME_BITCOIN, tags = repr, into_u8, try_from_u8)]
 #[derive(CommitEncode)]
 #[commit_encode(strategy = strict)]
-#[cfg_attr(
-    feature = "serde",
-    derive(Serialize, Deserialize),
-    serde(crate = "serde_crate", rename_all = "lowercase")
-)]
 #[repr(u8)]
+// TODO: v0.11 make non_exhaustive
 pub enum Chain {
     #[default]
     #[display("mainnet")]
@@ -68,6 +64,16 @@ pub enum Chain {
     Signet = 0x84,
 }
 
+impl Chain {
+    #[inline]
+    pub fn is_test_chain(self) -> bool {
+        match self {
+            Chain::Bitcoin => false,
+            Chain::Testnet3 | Chain::Regtest | Chain::Signet => true,
+        }
+    }
+}
+
 impl FromStr for Chain {
     type Err = ChainParseError;
 
@@ -83,12 +89,34 @@ impl FromStr for Chain {
     }
 }
 
-impl Chain {
-    #[inline]
-    pub fn is_test_chain(self) -> bool {
-        match self {
-            Chain::Bitcoin => false,
-            Chain::Testnet3 | Chain::Regtest | Chain::Signet => true,
+#[cfg(feature = "serde")]
+mod _serde {
+    use serde::de::Error;
+    use serde::{Deserialize, Deserializer, Serialize, Serializer};
+
+    use super::*;
+
+    impl Serialize for Chain {
+        fn serialize<S>(&self, serializer: S) -> Result<S::Ok, S::Error>
+        where S: Serializer {
+            if serializer.is_human_readable() {
+                self.to_string().serialize(serializer)
+            } else {
+                (*self as u8).serialize(serializer)
+            }
+        }
+    }
+
+    impl<'de> Deserialize<'de> for Chain {
+        fn deserialize<D>(deserializer: D) -> Result<Self, D::Error>
+        where D: Deserializer<'de> {
+            if deserializer.is_human_readable() {
+                let s = String::deserialize(deserializer)?;
+                Chain::from_str(&s).map_err(D::Error::custom)
+            } else {
+                let v = u8::deserialize(deserializer)?;
+                Chain::try_from(v).map_err(D::Error::custom)
+            }
         }
     }
 }