diff --git a/bundles/cq-dialog-conversion/pom.xml b/bundles/cq-dialog-conversion/pom.xml
index 2135157..1af5893 100644
--- a/bundles/cq-dialog-conversion/pom.xml
+++ b/bundles/cq-dialog-conversion/pom.xml
@@ -17,7 +17,7 @@
     <parent>
         <groupId>com.adobe.cq</groupId>
         <artifactId>cq-dialog-conversion-parent</artifactId>
-        <version>1.0.1-SNAPSHOT</version>
+        <version>1.0.3</version>
         <relativePath>../../parent/pom.xml</relativePath>
     </parent>
 
@@ -25,7 +25,7 @@
     <!-- P R O J E C T  D E S C R I P T I O N                                   -->
     <!-- ====================================================================== -->
     <artifactId>cq-dialog-conversion</artifactId>
-    <version>1.1.1-SNAPSHOT</version>
+    <version>2.0.0</version>
     <packaging>bundle</packaging>
 
     <name>Adobe AEM Dialog Conversion</name>
@@ -38,7 +38,7 @@
         <connection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</connection>
         <developerConnection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</developerConnection>
         <url>https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion/tree/master/bundles/cq-dialog-conversion</url>
-        <tag>HEAD</tag>
+        <tag>cq-dialog-conversion-reactor-1.0.0</tag>
     </scm>
 
     <!-- ====================================================================== -->
diff --git a/content/pom.xml b/content/pom.xml
index 3e2eeef..638f6a3 100644
--- a/content/pom.xml
+++ b/content/pom.xml
@@ -17,7 +17,7 @@
     <parent>
         <groupId>com.adobe.cq</groupId>
         <artifactId>cq-dialog-conversion-parent</artifactId>
-        <version>1.0.1-SNAPSHOT</version>
+        <version>1.0.3</version>
         <relativePath>../parent/pom.xml</relativePath>
     </parent>
 
@@ -25,7 +25,7 @@
     <!-- P R O J E C T  D E S C R I P T I O N                                   -->
     <!-- ====================================================================== -->
     <artifactId>cq-dialog-conversion-content</artifactId>
-    <version>1.1.1-SNAPSHOT</version>
+    <version>2.0.0</version>
     <name>Adobe AEM Dialog Conversion Tool</name>
     <description>Content package containing the dialog conversion tool</description>
     <packaging>content-package</packaging>
@@ -37,7 +37,7 @@
         <connection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</connection>
         <developerConnection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</developerConnection>
         <url>https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion/tree/master/content</url>
-        <tag>HEAD</tag>
+        <tag>cq-dialog-conversion-reactor-1.0.0</tag>
     </scm>
 
     <!-- ====================================================================== -->
@@ -179,7 +179,7 @@
         <dependency>
             <groupId>com.adobe.cq</groupId>
             <artifactId>cq-dialog-conversion</artifactId>
-            <version>1.1.1-SNAPSHOT</version>
+            <version>2.0.0</version>
         </dependency>
         <dependency>
             <groupId>javax.jcr</groupId>
diff --git a/it/e2e/pom.xml b/it/e2e/pom.xml
index 0f44e89..d285dde 100644
--- a/it/e2e/pom.xml
+++ b/it/e2e/pom.xml
@@ -20,7 +20,7 @@
     <parent>
         <groupId>com.adobe.cq</groupId>
         <artifactId>cq-dialog-conversion-parent</artifactId>
-        <version>1.0.1-SNAPSHOT</version>
+        <version>1.0.3</version>
         <relativePath>../../parent/pom.xml</relativePath>
     </parent>
 
@@ -30,7 +30,7 @@
     <artifactId>com.adobe.cq.dialog-conversion.it.e2e</artifactId>
     <packaging>content-package</packaging>
     <name>Adobe AEM Dialog Conversion UI tests</name>
-    <version>0.0.1-SNAPSHOT</version>
+    <version>1.0.0</version>
 
     <!-- ====================================================================== -->
     <!-- S C M  D E F I N I T I O N                                             -->
@@ -39,7 +39,7 @@
         <connection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</connection>
         <developerConnection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</developerConnection>
         <url>https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion/tree/master/it/e2e</url>
-        <tag>HEAD</tag>
+        <tag>cq-dialog-conversion-reactor-1.0.0</tag>
     </scm>
 
     <!-- ====================================================================== -->
diff --git a/parent/pom.xml b/parent/pom.xml
index 462783a..8d584f2 100644
--- a/parent/pom.xml
+++ b/parent/pom.xml
@@ -18,14 +18,14 @@
     <groupId>com.adobe.cq</groupId>
     <artifactId>cq-dialog-conversion-parent</artifactId>
     <packaging>pom</packaging>
-    <version>1.0.1-SNAPSHOT</version>
+    <version>1.0.3</version>
     <name>Adobe AEM Dialog Conversion Parent</name>
 
     <scm>
         <connection>scm:git:https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion.git</connection>
         <developerConnection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</developerConnection>
         <url>https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion/tree/master/parent</url>
-        <tag>HEAD</tag>
+        <tag>cq-dialog-conversion-reactor-1.0.0</tag>
     </scm>
 
     <properties>
diff --git a/pom.xml b/pom.xml
index 426dc44..057f3f3 100644
--- a/pom.xml
+++ b/pom.xml
@@ -17,7 +17,7 @@
     <parent>
         <groupId>com.adobe.cq</groupId>
         <artifactId>cq-dialog-conversion-parent</artifactId>
-        <version>1.0.1-SNAPSHOT</version>
+        <version>1.0.3</version>
         <relativePath>parent/pom.xml</relativePath>
     </parent>
 
@@ -25,7 +25,7 @@
     <!-- P R O J E C T  D E S C R I P T I O N                                   -->
     <!-- ====================================================================== -->
     <artifactId>cq-dialog-conversion-reactor</artifactId>
-    <version>0.0.1-SNAPSHOT</version>
+    <version>1.0.0</version>
     <name>Adobe AEM Dialog Conversion Tool Reactor</name>
     <packaging>pom</packaging>
 
@@ -36,7 +36,7 @@
         <connection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</connection>
         <developerConnection>scm:git:git@github.com:Adobe-Marketing-Cloud/aem-dialog-conversion.git</developerConnection>
         <url>https://github.com/Adobe-Marketing-Cloud/aem-dialog-conversion/tree/master</url>
-        <tag>HEAD</tag>
+        <tag>cq-dialog-conversion-reactor-1.0.0</tag>
     </scm>
 
     <!-- ====================================================================== -->