diff --git a/Makefile b/Makefile
index 2f57cf76..19c60bba 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.13.0-alpha.3
+VERSION ?= 0.13.0
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
diff --git a/bundle.Dockerfile b/bundle.Dockerfile
index 60bde73e..be6900b1 100644
--- a/bundle.Dockerfile
+++ b/bundle.Dockerfile
@@ -5,7 +5,8 @@ LABEL operators.operatorframework.io.bundle.mediatype.v1=registry+v1
 LABEL operators.operatorframework.io.bundle.manifests.v1=manifests/
 LABEL operators.operatorframework.io.bundle.metadata.v1=metadata/
 LABEL operators.operatorframework.io.bundle.package.v1=marin3r
-LABEL operators.operatorframework.io.bundle.channels.v1=alpha
+LABEL operators.operatorframework.io.bundle.channels.v1=alpha,stable
+LABEL operators.operatorframework.io.bundle.channel.default.v1=stable
 LABEL operators.operatorframework.io.metrics.builder=operator-sdk-v1.28.0
 LABEL operators.operatorframework.io.metrics.mediatype.v1=metrics+v1
 LABEL operators.operatorframework.io.metrics.project_layout=go.kubebuilder.io/v3
diff --git a/bundle/manifests/marin3r.clusterserviceversion.yaml b/bundle/manifests/marin3r.clusterserviceversion.yaml
index 0dc04157..77d6fb16 100644
--- a/bundle/manifests/marin3r.clusterserviceversion.yaml
+++ b/bundle/manifests/marin3r.clusterserviceversion.yaml
@@ -173,14 +173,14 @@ metadata:
     categories: Networking
     certified: "false"
     containerImage: quay.io/3scale/marin3r
-    createdAt: "2024-05-10T10:03:19Z"
+    createdAt: "2024-05-15T17:11:43Z"
     description: Lighweight, CRD based Envoy control plane for Kubernetes
     operators.operatorframework.io/builder: operator-sdk-v1.28.0
     operators.operatorframework.io/internal-objects: '["envoyconfigrevisions.marin3r.3scale.net","discoveryservicecertificates.operator.marin3r.3scale.net"]'
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
     repository: https://github.com/3scale-ops/marin3r
     support: Red Hat, Inc.
-  name: marin3r.v0.13.0-alpha.3
+  name: marin3r.v0.13.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -927,7 +927,7 @@ spec:
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.annotations['olm.targetNamespaces']
-                image: quay.io/3scale/marin3r:v0.13.0-alpha.3
+                image: quay.io/3scale/marin3r:v0.13.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -985,7 +985,7 @@ spec:
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.annotations['olm.targetNamespaces']
-                image: quay.io/3scale/marin3r:v0.13.0-alpha.3
+                image: quay.io/3scale/marin3r:v0.13.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -1292,7 +1292,7 @@ spec:
   maturity: alpha
   provider:
     name: Red Hat
-  version: 0.13.0-alpha.3
+  version: 0.13.0
   webhookdefinitions:
   - admissionReviewVersions:
     - v1
diff --git a/bundle/metadata/annotations.yaml b/bundle/metadata/annotations.yaml
index ae75f6eb..dac1dc44 100644
--- a/bundle/metadata/annotations.yaml
+++ b/bundle/metadata/annotations.yaml
@@ -4,7 +4,8 @@ annotations:
   operators.operatorframework.io.bundle.manifests.v1: manifests/
   operators.operatorframework.io.bundle.metadata.v1: metadata/
   operators.operatorframework.io.bundle.package.v1: marin3r
-  operators.operatorframework.io.bundle.channels.v1: alpha
+  operators.operatorframework.io.bundle.channels.v1: alpha,stable
+  operators.operatorframework.io.bundle.channel.default.v1: stable
   operators.operatorframework.io.metrics.builder: operator-sdk-v1.28.0
   operators.operatorframework.io.metrics.mediatype.v1: metrics+v1
   operators.operatorframework.io.metrics.project_layout: go.kubebuilder.io/v3
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 11b88f36..7762577b 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -13,7 +13,7 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/3scale/marin3r
-  newTag: v0.13.0-alpha.3
+  newTag: v0.13.0
 
 patchesStrategicMerge:
 - custom/manager_patch.yaml
diff --git a/config/webhook/kustomization.yaml b/config/webhook/kustomization.yaml
index 2e221ddb..d5d1a684 100644
--- a/config/webhook/kustomization.yaml
+++ b/config/webhook/kustomization.yaml
@@ -10,7 +10,7 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/3scale/marin3r
-  newTag: v0.13.0-alpha.3
+  newTag: v0.13.0
 
 # [CUSTOM: pod mutating webhook config] This patch adds a label selector to the MutatingWebhookConfig
 patchesStrategicMerge:
diff --git a/pkg/image/zz_generated.go b/pkg/image/zz_generated.go
index e3ad5dad..3abf728b 100644
--- a/pkg/image/zz_generated.go
+++ b/pkg/image/zz_generated.go
@@ -1,5 +1,5 @@
 package image
 
 const (
-	image string = "quay.io/3scale/marin3r:v0.13.0-alpha.3"
+	image string = "quay.io/3scale/marin3r:v0.13.0"
 )
diff --git a/pkg/version/zz_generated.go b/pkg/version/zz_generated.go
index 755eb849..b7239ef9 100644
--- a/pkg/version/zz_generated.go
+++ b/pkg/version/zz_generated.go
@@ -1,5 +1,5 @@
 package version
 
 const (
-	version string = "v0.13.0-alpha.3"
+	version string = "v0.13.0"
 )